Radio ITVT: John Penney, EVP, Consumer Biz Dev & Partnerships - 20th Century Fox
Sep 20, 2017•54 min
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Episode description
Earlier this year, Twentieth Century Fox named John Penney (whose career includes stints at Starz, Lionsgate, HBO and beyond) EVP of Consumer Business Development and Partnerships, tasking him with accelerating the development and distribution of the studio's properties across new platforms and viewing experiences.
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working to bring its content to new platforms, but is seeking to use those platforms to generate new kinds of consumer data that will enable it to make its content more discoverable, viewable and monetizable.
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working to bring its content to new platforms, but is seeking to use those platforms to generate new kinds of consumer data that will enable it to make its content more discoverable, viewable and monetizable.
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