[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows: "This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is incr...
Jan 30, 2017•55 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "OTT Technology Question Time." The session was described in the show brochure as follows: "This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give cont...
Jan 26, 2017•58 min
"My Brother's Keeper"--a nine-minute virtual reality film that tells the story of two brothers, fighting on opposite sides of the Civil War, who reunite at Antietam, the bloodiest battle in US history--will debut at the Sundance Film Festival today (January 20th). The film, which was produced for PBS Digital Studios by StoryTech Immersive and Perception Squared in collaboration with the Technicolor Experience Center, is inspired by the PBS drama series, "Mercy Street." It will be available on Vi...
Jan 20, 2017•29 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows: "This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. The discussion will not only draw on lessons from the field that ill...
Jan 06, 2017•51 min
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television (ATV) software-as-a-service (SaaS) ad-buying platform--and casts light on its plans for the future. (Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://t...
Nov 03, 2016•24 min
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Engaging the Distracted Viewer: New Advertising Formats." The session was described in the show brochure as follows: "In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes'), how can we make TV and video advertising more vie...
Oct 26, 2016•56 min
[itvt] is pleased to present the fourth in a series of excerpts from Seth Shapiro's new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium (Volume 1: The Broadcast Age and the Rise of the Network), read by Shapiro himself. To listen to the excerpt--from Chapter 29: Nixon and Ailes--click here. Shapiro, a high-profile figure in advanced-TV and new media circles, is a two-time Emmy winner, an adjunct professor at USC School of Cinematic Arts, a governor of the Televisio...
Oct 21, 2016•23 min
"The Future of Linear Channels and Apps in an OTT World" at The TV of Tomorrow Show 2016 [itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "The Future of Linear Channels and Apps in an OTT World." The session was described in the show brochure as follows: "Online video consumption is exploding as audiences gravitate toward mobile viewing via Facebook or Snapchat. While more video than ever is watched, short-form and VOD is rapidly replacing linear channel content. Does...
Oct 14, 2016•48 min
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ashwin Navin, Co-Founder and CEO of cross-platform media and analytics company, Samba TV, and Dan Ackerman, who recently joined the company from AOL as its Chief Revenue Officer, discuss the company's technology and its multiple applications. The technology, which is embedded in 180 million smart TV's, set-top boxes and other devices, is billed by the company as allowing its customers to "gain a holistic view of content and a...
Sep 28, 2016•35 min
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Brendan Condon, President ofAdMore, a programmatic TV advertising company that boasts over 1,200 local station and national network affiliates, discusses the company's platform, its partnerships, and its role in the programmatic ecosystem. http://www.admore.tv http://www.itvt.com http://www.thetvoftomorrowshow.com...
Sep 20, 2016•25 min
Jared Feldman is founder and CEO of Canvs, a data and analytics company that scours conversations on social media in order to understand viewer emotions and their implications for the programming, marketing and monetization of television. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explains its...
Aug 31, 2016•46 min
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "TV and Video Innovation in the 2016 Presidential Election." The session was described in the show brochure as follows: "This session--falling the day after the California primary--will explore the role that advanced-TV/video advertising, new data and analytics technologies and methodologies, and new video-engagement solutions have been playing in the 2016 presidential race, and will also examine how the election might ...
Aug 17, 2016•49 min
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows: "This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who m...
Aug 16, 2016•1 hr 2 min
Jonathan Farb is Chief Product Officer of ListenFirst Media, a company that aggregates and analyzes a range of data streams (including digital and social metrics, sales figures, business intelligence, CRM data, mobile metrics and more) with the aim of providing advertisers and content providers with a 360-degree understanding of their brands' performance. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Farb discusses the company's approach to data and analytics, shares som...
Jul 22, 2016•40 min
[itvt] is pleased to present an audio recording of the TVOT SF 2016 keynote fireside featuring Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. The fireside was described in the show brochure as follows: "A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form cont...
Jul 15, 2016•27 min
Adriano Farano is founder and CEO of free streaming news service, Watchup. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses the service and how he came up with the idea for it, the multiple content partnerships that it now has in place, how it is being used on each of the platforms on which it is available (which include Apple TV, iPhone, iPad, Android, Amazon Fire TV and Kindle, Xbox 360 and Nintendo Wii U), and the ways in which it will be developed going for...
Jul 06, 2016•51 min
[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows: "This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Dar...
Jun 29, 2016•16 min
Verizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company bills as "the industry's first end-to-end platform that simplifies the way online media is delivered, consumed and monetized." In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay Eva...
Jun 03, 2016•24 min
(Note: Our next TV of Tomorrow Show event, TVOT SF 2016, will take place June 7th-8th--purchase your Early-Bird tickets here.) [itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies," which was delivered by Rick Mandler, VP of Strategy and Digital Media Sales at ABC Television Network Sales. The keynote was described in the show brochure as follows: "This phrase, author unknown, has been making the rounds since the summer, and it couldn'...
Mar 09, 2016•15 min
(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com .) [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows: Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering ...
Feb 23, 2016•55 min
(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com .) "Big Data and the Advertising of Tomorrow" at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows: "This session will focus on Big Data and the new forms of television advertising that it makes possi...
Feb 18, 2016•46 min
"The Essence of Excellence: How to Create Awesome TV Apps" at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was described in the show brochure as follows: "Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many platforms...
Jan 27, 2016•51 min
Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows: "Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to i...
Jan 20, 2016•48 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows: "This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new mon...
Jan 14, 2016•47 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television." The session was described in the show brochure as follows: "The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media...
Jan 13, 2016•47 min
[itvt] is pleased to present an audio recording of "Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers," a session from the The TV of Tomorrow Show 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows: "As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first 'Digital Natives,' Plurals have grown up ...
Nov 05, 2015•52 min
Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences for [Univision's] major shows and tent pole even...
Oct 22, 2015•40 min
Last month, Rovi announced a joint initiative with speech-recognition specialist, Nuance Communications, that will see the companies collaborating on an end-to-end solution for conversational entertainment discovery. The solution will integrate Nuance's Dragon TV voice-recognition, text-to-speech and voice biometrics technologies with Rovi's cloud-based Conversational Services. In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stathacop...
Oct 14, 2015•35 min
In this audio interview with [itvt] Editor-in-Chief, Tracy Swedlow, David Mendels, CEO of online video platform provider Brightcove, discusses how that company plans to make use of Apple's recently announced tvOS.
Oct 01, 2015•34 min
[itvt] is pleased to present an audio recording of a TVOT 2015 Grand Finale session, "The Reality of Virtual Reality." The session, which was organized and moderated by Brian Seth Hurst, Managing Partner of StoryTech, was described in the show brochure as follows: "With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The W...
Sep 22, 2015•1 hr
