Elise Dopson is a freelance writer, blogger and ghostwriter from Manchester, England. The last time she appeared on the podcast , Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B marketers can learn from them....
Stephanie Stahl is the General Manager at the Content Marketing Institute. In December 2018, Stephanie published 85+ Expert Predictions for Content Marketing in 2019 where she asked content marketers to give their thoughts on the year ahead. Having collated all those thoughts and opinions, Charles thought it would be good to find out what Stephanie herself thinks will happen....
At this time of year we all like to look back over the year just gone and forward to what comes next. Here on Tech Demand Weekly we're no different and with the help of some of our friends we have some 2019 predictions. So sit back, relax and hear from Andy Crestodina, Jeff Sass, David Howell, Clement Lim and Stephanie Stahl.
With Christmas just around the corner, Tech Demand Weekly! takes a look back at content marketing in 2018. With a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned throughout the year.
Having great content is the most important part of any marketing campaign but there's no point in having it unless your audience can get to it. SEO is the second most effective tactic for digital marketeers in 2018 according to Ascend2's Digital Marketing Strategies Report, after content marketing. In this episode of Tech Demand Weekly, Charles speaks with marketing specialist freelancer, Myles Winstone who discusses why SEO is so important and how you cant start your SEO campaign. To contact My...
In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by Clement Lim , a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a proven track record of producing outstanding con...
November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month. To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead. Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara...
November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard the theorists' , tech vendor's and demand gen manager's view on the definition of a lead. In this episode, Charles talks to Hubspot's Senior Key Account Manager, Sharen Murnaghen. Sharen has over 20 years experience in sales and was the first female salesperson to make over $1 million ARR....
November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to Avalara 's Demand Generation Manager, Pamela Guyton-Micheles . Pamela is a demand generation leader and has a proven record of increasing conversion in the US, as well as EMEA, APAC, and LATAM....
November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. Continuing our month on Lead Generation, in this week's episode Charles speaks to marketing leader, Chris Boorman about the practical side of dealing with leads on an everyday basis. Chris Boorman is the Vice President of Marketing at CA Technologies. Previously, Chris was the CMO for Automic and was honoured by SiriusDecisions with a ROI Award for his Sale...
November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead". So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead? Joining Charles on the podcast is Terry Flaherty, who is a Senior Research Director at SiriusDecisions . SiriusDecisions is ...
In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios , Andy Crestodina . Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video . In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience. Please subscribe to t...
Want to find a content marketing guru to help improve your current strategy? Look for them on LinkedIn. Want to connect with new prospects? Find them using Facebook Ads. Want to form a trusting and human relationship with all of those people? Use Twitter. On this week's Tech Demand Weekly! podcast, Charles speaks to serial entrepreneur, community builder and leading Twitter marketing expert, Madalyn Sklar. Madalyn has 22 years digital marketing experience and 13 years experience in social media ...
Repurposing content has already been discussed on the show a few weeks back but the importance it has in speeding up a marketing campaign and reducing the amount of time marketers spend doing it makes it worthy of further consideration. For this week's episode, Nathan Isaacs discusses how content can be repurposed into many other forms of marketing material, taking inspiration from Jay Baer and how he will turn one five minute video into 11 different pieces of content. Nathan Isaacs began his ca...
This week, Charles speaks to freelance writer, blogger and ghost writer, Elise Dopson . Elise lives and works in Manchester, England. At the age of 12 Elise's first work was on her own beauty blog before getting a job at a content marketing agency. After two years she became a freelance writer and now helps marketing businesses attract, and convert, their audience through what she calls a compelling blog strategy. You can read Elise's blog post The 3-Step Guide to Storytelling in Content Marketi...
Telling stories has been around since mankind lived in caves and hunted animals. Storytelling is as important to your content marketing as your product or service is. On this episode of Tech Demand Weekly! Charles talks to Joe Lazauskas about how storytelling can take your marketing to the next level. Joe Lazauskas is a marketing and technology journalist and best selling author of The Storytelling Edge. He’s a regular speaker at Content Marketing World, Web Summit and Collision among others. Jo...
This week is all about how you can be repurposing existing content. Jeff Sass is a senior level digital media, marketing and business development executive. He is also an excellent writer with many film and TV credits as well as his own book "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger". Jeff is the CMO of .CLUB Domains and as he says in his own words, domain name business isn't sexy so a lot of their marketing strategy revolves around repurposing content suc...
For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers. For the last 25 years, Dave Howell has been working as a freelance writer, journalist and publisher. He specialises in technology and business subjects and is also known as his company name, Nexus Publishing. During his career, Dave has written for both the B2B and B2C markets. You can find out more about Da...
Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment. You can contact us at podcast@tech-demand.com
