On this episode of People of Tech, Charles is joined by Radu Stanescu . Radu is the CEO of Sandline , an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu talks about the journey of his career and gives his opinion on the current landscape of cybersecurity. Originally published on 26/2/2019...
May 24, 2021•36 min•Season 2Ep. 11
On this episode of People of Tech, Charles is joined by Philip Blake , the Country Manager (UK and EU) of EC-Council , the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals. In the podcast, Philip discusses his career to date, explains more about what EC-Council provide to their cust...
May 24, 2021•42 min•Season 2Ep. 10
On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT. The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges. Aloysius Cheang is the Executive Vice President for Asia Pacific at the Centre for Strategic Cyberspace + International Studies. As well as the work he does with CSCIS, Aloysius is the CEO of a company that speci...
May 24, 2021•32 min•Season 2Ep. 9
On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies . She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass media. Originally published on 14/1/2019...
May 24, 2021•47 min•Season 2Ep. 8
This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies , Richard Zaluski. Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us. Originally published on 7/1/2019
May 24, 2021•33 min•Season 2Ep. 7
Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies . In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019
May 24, 2021•36 min•Season 2Ep. 6
On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science . In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers and why he sees his 16 year old son as "quite an interesting cat". Originally published on 24/12/2018...
May 24, 2021•43 min•Season 2Ep. 5
Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com , free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018
May 24, 2021•36 min•Season 2Ep. 4
Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland . Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security , exploring the reasons for the lack of women working in cyber security, expelling the myths and providing a true insight into strategies for attractin...
May 24, 2021•42 min•Season 2Ep. 3
This is part two of our chat with Steve Wright , the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2...
May 24, 2021•20 min•Season 2Ep. 2
In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright . At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April...
May 24, 2021•27 min•Season 2Ep. 1
Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast
Aug 14, 2019•33 min•Season 1Ep. 36
Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.
Aug 07, 2019•31 min•Season 1Ep. 35
Jeff White returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website !
Jul 31, 2019•32 min•Season 1Ep. 34
With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net showcasing how B2B brands are utilising vo...
Jul 24, 2019•31 min•Season 1Ep. 33
Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their busi...
Jul 17, 2019•29 min•Season 1Ep. 32
"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com . Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods is the founder of Content 10X , a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repurpose your content to reach your maximum audience potential....
Jul 10, 2019•29 min•Season 1Ep. 31
Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White is the co-founder of Kula Partners , an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit tech-demand.com/podcast/...
Jul 03, 2019•27 min•Season 1Ep. 30
Insight Brokers, what are they? On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing ...
May 08, 2019•35 min•Season 1Ep. 29
Back in episode #20 Charles was joined by Francis Ma of Brafton to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in. Francis and Jeff tel...
May 01, 2019•43 min•Season 1Ep. 28
As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of John J. Wall from Marketing Over Coffee . Marketing Over Coffee is a weekly podcast presented by John J. Wall and Christopher S. Penn . The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half ...
Apr 24, 2019•30 min•Season 1Ep. 27
Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct yours...
Apr 10, 2019•23 min•Season 1Ep. 26
This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own po...
Apr 03, 2019•29 min•Season 1Ep. 25
On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is Akvile DeFazio , a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of AKvertise , a social media marketing and advertising agency based in California.
Mar 27, 2019•26 min•Season 1Ep. 24
Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. Jen Lehner is a digital marketing strategist, specialising in social media marketing. In 2013 she created her own company Jen Lehner Media and ...
Mar 20, 2019•29 min•Season 1Ep. 23
In this episode Chrys Tan and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of Chrys Media , a messenger marketing agency for online businesses. She is also the host of the Hack Your Online Business podcast ....
Mar 13, 2019•37 min•Season 1Ep. 22
Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. Christine de Leon is the editor in chi...
Mar 06, 2019•34 min•Season 1Ep. 21
Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at Brafton . In ten years he has worked his way up from the role of writer to having all of the creative teams report to him...
Feb 20, 2019•34 min•Season 1Ep. 20
Adam Penny of Connected Pictures speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our website .
Feb 15, 2019•42 min•Season 1Ep. 19
Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own episode with Stephanie Stahl , live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, Andy Crestodina about his most recent article on the subject, The Three Types of Marketing Videos...
Jan 23, 2019•36 min•Season 1Ep. 18
