S1 Ep25: How To Podcast

This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own podcast.

This week's guest is podcaster Colin Gray. Colin is the CEO and founder of thepodcasthost.com, a podcast network and a huge content resource on creating a successful show. As the host of the Podcraft podcast, Colin gives advice on how to podcast from what equipment to use, how to tell great stories, editing and even monetizing your podcast.