Talk Commerce - podcast cover

Talk Commerce

Brent W. Petersontalk-commerce.com
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Episodes

Segmentation is the key to your email success with Jacob Anson

If you want to grow your business and increase your profits, you need to learn how to segment your email lists effectively. In this Podcast, Jason Anson explains the best ways to segment your email lists and provides you with some of the best tools, tricks, and tactics for ensuring that every one of those subscribers is engaged. Look for the Free Joke towards the end of the podcast. We learn that most people don't understand Brent's Jokes.

Sep 27, 202225 minEp. 122

Becoming Your Dream Self with Danielle Asah

Sometimes young people need a boost to overcome certain challenges that might be stopping them from achieving their dreams. We interview Danielle Asah, the CEO and founder of Day Dreams, a digital marketing agency that helps visionary entrepreneurs and professionals amplify their messages and build their brands. Danielle also coaches aspiring writers to publish non-fiction books and has a book entitled Becoming your Dream Self, Seven Keys to Own and Control your Life as a Millennial. She is also...

Sep 13, 202233 minEp. 120

Making a Breeze out of Magento with Dimitry Diejew

Welcome to the new Breeze theme. Consider it the new base instead of Luma to build your next theme. SwissUpLabs created their new open-source template to improve customer engagement and make your site the search engine's top priority. With the Breeze theme, it becomes easier to provide an excellent user experience and higher sales conversion. The Breeze Blank theme is designed for all devices and by multilingual clients. The minimalist design is great for any type of website, and the Blank optio...

Sep 08, 202222 minEp. 119

Building Marketing Loyalty Through Community with Ryan Alford

The brands winning today are building a community that drives repeat purchases. Loyalty is gained in drips and lost in buckets because there are so many layers of competition. We interview Ryan Alford with The Radcast agency in South Carolina He has been radical about marketing advertising for 22 years.

Sep 06, 202238 minEp. 119

The Simple Formula for Success in Open-SaaS and the BigCommerce Hackathon with Katie Hoesley

Open-Source and Software as a Service have traditionally not been aligned. The traditional SaaS model is closed code on a multitenant host. The Open-Source model is something you have complete control over, and you have to host it yourself. Open SaaS brings the idea of open source to the SaaS Community. We talk to Katie Hoesley about the Big Commerce Hackathon and how developers can be active in a vibrant community.

Aug 30, 202217 minEp. 118

Helping Ukraine with Marta Molinska

We talk with Marta Molinska about how she has helped hundreds of Ukrainian refugees as they crossed the border during the war. We talk a little about the Magento Association and how Marta is helping with events and the community. Ukraine can still use your help!

Aug 25, 202218 minEp. 117

Dare to say No with Lisa Hammett

When you say yes to something, you are saying no to something else. What are you saying no to? If you’ve ever experienced burnout, it’s like hitting a wall. You’re done. You’re mentally and physically wiped out. You’ve lost your capacity to see beyond your present situation. Your life has become gray, devoid of color. Lisa talks about her experience with burnout and how saying yes too much can contribute to this. This is a great conversational interview that covers a variety of topics that cause...

Aug 16, 202235 minEp. 115

Building a Big Community with Tom Robertshaw

BigCommerce Hackathon August 15 - August 26, 2022, Starting at 10:00 am CD https://bighackathonsummer22.splashthat.com Tom Robertshaw on Twitter - https://twitter.com/bobbyshaw Space48 - https://www.space48.com/bigcommerce-apps

Aug 11, 202225 minEp. 114

How the 90/10 rule will change your life with Jeff J Hunter

I can do it faster myself. It will take too long to teach someone to do it. I don't trust that the person will do a good enough job. You must learn to elevate and delegate if you have said any of these statements. Jeff J Hunter helps us to understand the importance of getting S#!t off your plate.

Aug 09, 202234 minEp. 113

Magento Association Special featuring Meet Magento Singapore

We interview Sushma Vaya with Ranosys from Singapore. Sushma has been organizing Meet Magento Singapore since its inception. We learn about Singapore's vibrant and friendly city-state and the great event the team organizes there. Listen to the entire episode and give me your feedback on the MA Pledge commercial I created at the end! https://meetmagento.sg

Aug 04, 202217 minEp. 115

Look for the patterns in marketing with Kate Bradley

Brent interviews Kate Brandly with Lately. In this week's episode, we talk about everything from entrepreneurship to employee happiness. Kate talks about the pressure on a start-up CEO and how it is compounded by trying to run a successful business and raise money at the same time. Kate reveals one really cool new feature on Lately.ai. (You have to listen to the end to hear the big reveal!) Kate is the Founder & CEO of Lately. The A.I. that learns which words will get you the most engagement...

Aug 02, 202248 minEp. 112

Magento Association Special featuring Meet Magento Indonesia

This bonus Magento Association special features Meet Magento Indonesia and Muliadi Jeo. Learn more about the Magento Association and the great community that it is building around Magento. Go to https://mage.id for tickets

Jul 27, 202212 minEp. 112

Learn to love the popup with Kyle Stout

How to know if you’re sending too many (or not enough) emails. What to do if you’re still sending every email to your entire list https://www.elevateandscale.com/ https://www.linkedin.com/in/kyle-stout-6804a117/ https://www.youtube.com/channel/UCLjeqLuTNUhhhDFw0YSzTxA...

Jul 19, 202236 minEp. 110

The Customer Journey with Nadav Charnilas

which is improve conversion rates, decrease abandonment rates improve their acquisition efficiency and spend. Create brand loyalty and get people engaged in coming back. And what do you do? Like how do you get the what are the tactics that you use? What's the data that you use? What are the segments that you use to move those KPIs in the right direction? And beyond that there's a slow slew of other problems, right?

Jul 13, 202230 minEp. 109

The Evolving Landscape of SMS Payments with Osa Gaius

How do merchants transition from email to SMS? Osa Gaius walks us through some large issues around regulation and also issues around just understanding as a brand, and how to leverage SMS the right way. We talk about how to not make your consumers upset when you send them communications once or twice a week. Osa strongly believes that great technology should empower people. This stems from the fact that he grew up in Nigeria with little exposure to computing. That experience has fueled his passi...

Jun 28, 202231 minEp. 107

The Inclusive Value Chain with David Edgerton Jr

The DEJ Group connects diverse talent with inclusive companies. We are dedicated to uncovering the real needs of our client organizations and bringing forward a slate of vetted candidates with an array of backgrounds and experiences. We work with companies to search for and acquire qualified candidates for CXO, vice president, general manager, and director roles. Our industry focus is nonprofit, retail, healthcare, and manufacturing. Leveraging our technical experience, business acumen, and pass...

Jun 21, 202249 minEp. 106

The Google Dashboard Marketing Genius with JJ Reynolds

Have you ever thought about the actions you should take on your marketing data? JJ Reynolds helps to eliminate the guesswork by using Google Marketing Cloud. JJ shows how his team can increase MMR while measuring the customer's journey. He describes how you can take your data from your CRM, Google Analytics, and cart platform and turn it into a real-time data dashboard for you to take action on. This is exciting stuff for both B2B and DTC marketers.

Jun 15, 202237 minEp. 105

Making Easy Platform Connections with Theresa Putzier

The Celigo platform is a world-class integration platform as a service (iPaaS) that allows IT and line of business teams alike to automate both common and custom business processes, enabling the entire organization to be more agile and innovate faster than competitors. https://www.celigo.com/

Jun 13, 20226 minEp. 108

Your Managed Hosting Platform Matters with Josh Sjogren

An indeed managed, high-performance cloud solution built to optimize Magento, WooCommerce, and WordPress sites, stores, and applications - Nexcess has been serving SMBs and the designers, developers, and agencies who create for them for more than 20 years. Nexcess has data centers worldwide that deliver performance, reliability, auto-scaling and management control through their best-in-class open stack cloud platform. As a point of pride, Magento was invented on Nexcess servers. Known for contin...

Jun 06, 20228 minEp. 107