Talk Commerce - podcast cover

Talk Commerce

Brent W. Petersontalk-commerce.com
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Episodes

All teams remote with Karthik Chidambaram

Before the pandemic, most CEOs thought a 100% remote workforce was unsustainable. The new reality is higher productivity by employees who have had to work at home. We interview Karthik Chidambaram with DCKAP about employee happiness as well as his adventures in selling products.

Feb 15, 202250 minEp. 79

What to expect in the Magento Community with Aron Stanic

We speak with long-time Magento Community member Aron Stanic from Inchoo. We discuss all the changes in the community over the years as well as the state of Magento and its brand. We finish off with a discussion on the importance of expectations in the client/agency relationship

Feb 08, 20221 hrEp. 78

Ecommerce in India with Swapnil Ghone

The Indian Ecommerce market is progressing rapidly and merchants and agencies need to recognize its importance. Swapnil Ghone talks about his experience in the Indian market and we discuss some of the companies that are already succeeding. Swapnil has nearly 20 years of experience in Sales/ Business Development/ Account Management, Project Management, Operations, Training, and Customer Services servicing the Indian market.

Feb 01, 202232 minEp. 77

Putting some real into AI with Kate Bradley

Artificial intelligence is amazing and is progressing leaps and bounds week after week. We interview Kate Bradley with Lately.ai and learn how their tools help social media managers produce and distribute social media efficiently while saving hundreds of hours. Lately’s A.I. learns which words will get you the most engagement and turns video, audio, and text into dozens of social posts. Unlock which words will get you the most engagement with artificial intelligence that studies what your audien...

Jan 26, 20221 hr 5 minEp. 76

The psychology of cognitive customer behavior with Guido Jansen

Brent: Welcome to this new year today, I have ghetto Yansen and he is with Spriker and I'm very excited to talk to him ghetto. You are the global business and technology. Evangelists for Spriker and which in the blue room or the green room, we talked about that you're the Ben marks of Spriker or the Ben marks of shop where, or the benchmarks of Magento or whatever. Brent: However you want to say that. Why don't you do a better introduction than I just did. And maybe tell us what you're doing day...

Jan 20, 20221 hrEp. 75

Influencer marketing with Cody Wittick

Cody notes that they work with D2c brands. Cody mentions that the mission is to educate brands on the right way to do influencer marketing. Cody says there are influencers that have zero social following and their job is to get influencers to rally around their brand. Cody talks about how influencers are choosing to represent you as much as you are trying to represent them. Cody mentions that there’s a long-term consistent vision and mission for that relationship. Cody and Brent overview whether...

Jan 11, 202238 minEp. 74

Is the future V-Commerce? with Dick Polipnick

Dick says they're the founder and CEO of online growth systems, and they compete competitively in parkour. Brent asks where do you think the future of commerce is going. Dick notes that the next iteration of commerce is v commerce or voice commerce. Dick says Siri is going to integrate with commerce. Dick notes that they're going to get a commission on every dollar that gets sold through Siri. Dick mentions that voice commerce is going to be big, and a lot of ecommerce companies have seen tracti...

Jan 07, 202255 minEp. 73

Seven keys to seven figures for women entrepreneurs | Leslie Kuster

Leslie and Brent discuss being an entrepreneur. Leslie notes that you need to have a desire to be an entrepreneur and not be dependent on getting a job. Leslie says they started their journey 30 years ago when they didn’t want to get a job. Leslie notes that they weren't a successful entrepreneur until the last eight to nine years. Leslie says they wanted to elevate their income and the money they were making. Leslie notes that the purpose of their book is to help other women entrepreneurs. Lesl...

Dec 30, 202138 minEp. 72

Episodio en Español - Seguridad en la web | Néstor Angulo de Ugarte

Hola Nestor, muchísimas gracias por acceder a esta entrevista. ¿Cómo estás? ………………………………. Nestor, ¿Por qué no nos das una pequeña introducción sobre tu experiencia laboral? ………………………………… Muchas gracias Nestor, en este episodio me gustaría abarcar un tema super popular estos días, especialmente durante estas dos últimas semanas. El Miércoles pasado aprendimos que 1,6 Millones de páginas de WordPress sufrieron ataques con la intención de crear un nuevo usuario no autorizado y el Viernes pasado apr...

Dec 27, 202143 minEp. 71

Commerce is Custom with Sander Mangel and Shopware

Have you ever wanted to do something out of the ordinary in your Shopify store and then found a small application to do it? When you use SaaS, you don't own or control any third-party code, and you depend on a small army of developers to host and maintain all your applications on Shopify. Sander helps us understand the benefits of a hosted solution and how Shopware will help merchants run their store more effectively and less expensive than a SaaS-based solution. He talks about "Flow Builder," w...

Dec 22, 202156 minEp. 70

B2B product led marketplace with Rick West

Welcome to this fantastic new episode of talk commerce today. I have Rick west, the CEO and co-founder of field agent. Rick, why don't you go ahead and introduce yourself and tell us maybe one of your passions in life. The spirit. Thank you so much for having me. I started by telling people I am. Father of three husband of one granddaddy to two. And so from a family perspective, I spend most of my time chasing my grandkids. Now, if you jump over to the business world and what that looks like gus...

Dec 15, 202144 minEp. 69

Building a Customer Centric Culture with Vatsal Shah

Store owners want to get from out of their e-commerce business. Real conversations happen when a customer-centric culture is a prime focus. Whether you are a merchant or warehouse distributor, or a manufacturer looking for digital commerce. You should look at your tech partner, either agency or the solution integrator, and make sure they understand the business aspects and the workflow of your industry. Vatsal Shah offers transformation and growth to organizations and individuals by creating an ...

Dec 10, 202152 minEp. 68

What the F*** is an UnConference?

David and Brent talk about Unconferences and how they differ from traditional conferences. We talk specifically about the https://unconf.us in Orlando Florida on January 21st, 2022.

Dec 10, 202122 minEp. 67

A marketplace in the cloud with Bart Mroz

The marketplace model is getting more popular and platforms to choose from are growing every day. Bart talks about his experience as an agency and how he has helped medium and large merchants create their own marketplaces. We discuss the differences between Magento and Shopify.

Nov 30, 202142 minEp. 66

CyberMonday Bonus Edition: David Arago | The quest to have faster websites.

New rules from Google require you to have a fast website, and we go over web vitals. It's not good enough to have a fast desktop website, and you need to have a fast website across all devices. The episode was originally going to be a stand-alone podcast but seemed well suited for CyberMonday. David Arago and Brent Peterson have a conversation about the importance of website speeds regardless of whether you have a commerce site or a content site. David talks about how he has successfully gotten ...

Nov 29, 202120 minEp. 65

Where was your shirt made with Shannon Lohr

Are your clothes made where you live? Where does the cloth come from? Shannon and I dive into some of the sustainability questions that you should ask when starting a clothing business. As the founder and CEO of Factory45, Shannon has worked with Idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made across the globe. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists t...

Nov 26, 202127 minEp. 64

Better B2B experience for Big Commerce users with Alec Berkley

For years the SaaS Market has not had a great solution for B2B... until Now. Bundle B2B is a SaaS application that offers enterprise-level B2B functionality to businesses of all types and sizes. It enables store owners to facilitate their B2B operations online and provide their B2B customers with seamless transactions and convenient self-service account capabilities. Alec Berkley, the co-found and director of business development with BundleB2B explain how he got started and how his solution wil...

Nov 24, 202154 minEp. 63

Flipping the script on e-commerce fulfillment with Russell Griffin

We've all experienced the feeling of a magical post-purchase experience and the lasting impact it can have on our relationships with brands. Consumers want more from their brands, and brands need more in order to deliver. We interview Russell Griffin, the CRO with Ohi. He has flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable pos...

Nov 23, 202155 minEp. 62

The 4 business types explained with Paul Lima |

We interview Paul Lima with Lima Consulting. We had planned on diving into Adobe Experience Manager but our conversation went to business and the four types. Listen to learn what they are and get some great wisdom and insight from Paul. We cover the four main areas of business, Selling Products in your store or on a marketplace. Selling services or even selling lead generation. Selling experiences like Disney does or selling your audience. Paul further identifies 64 sub-categories within the fou...

Nov 22, 202150 minEp. 61

Real Customer Reviews with Jay El-Kaake

Jay El-Kaake is the CEO and founder of Fera.ai - Beautiful, simple reviews for Shopify, Wix, BigCommerce, and other eCommerce platforms. In mid-2019 Jay made the difficult decision to switch Fera’s focus to something new: PRODUCT REVIEWS. With all the FAKE and fraudulent stories, he believed that merchants needed to help to show the world that they’re legit. To support his new focus he added automated review requests, 3rd party verification, and every other feature you’d expect in a reviews app ...

Nov 18, 202152 minEp. 60

Magento Community Love with Ami Verma

What is the meaning of community? What does it mean when you go into a software community? We meet Ami Verma, the owner and founder of Techies India. Ami and Brent talk about how unique and wonderful the Magento Community is and why it is filled with "LOVE". We talk about specific topics around marketing and what that means in different parts of the world. We learn that Ami went to every Meet Magento in 2018!

Nov 09, 202157 minEp. 58

Shopware is coming to America with Ben Marks and Stefan Hamann

The ecommerce landscape is changing. More choices are here and more are coming. I speak with Stefan Hamann the CEO of Shopware and Ben Marks, Director of Global Market Development. They are bringing Shopware to the world and in this episode, we talk about the benefits of Shopware for the US market. We talk about the ease of use and especially the ability to start on a SaaS platform and move to completely custom on-prem. This is something very unique and exciting to the e-commerce world...

Nov 04, 20211 hr 6 minEp. 57

More about Shopify with Chase Clymer

We interview Chase Clymer with the Electric Eye Agency. Chase helps brands scale on Shopify. He also hosts a podcast called "Honest eCommerce" where he interviews brand founders. We talk about Shopify and who is the right fit for a Shopify project. We talk about agency/client relationships and what is a good fit? We go over educating a client on their respective platform and how to get them up to speed on that feature. We go into detail on what platform makes sense for what merchant and talk abo...

Nov 02, 202157 minEp. 56

CoachTech Summit with Ivonne Rohner

This week we interview Ivonne Rohner with CoachTech Summit. We talk about all things AR and how AR can help entrepreneurs in their growth through virtual coaching. Learn how you can blend VR and coaching and we talk about the XR BootCamp which is one of the well-known virtual boot camps for Virtual Reality.

Oct 27, 202125 minEp. 55

Sift Fraud Prevention with Brittany Allen

This week, we interview Brittany Allen, who is on the Digital Trust and Safety team at Sift Fraud Prevention. We learn about Sift and how it helps merchants decrease friction in their checkout while stopping fraudulent transactions. We talk about the "Merchant Risk Council" and some of the latest hot topics, and the big one being crypto currency. Brittany gives some great examples of what merchants can do to mitigate fraud, and we also talk about how consumers have a responsibility in fraud prev...

Oct 19, 20211 hr 8 minEp. 53

Magento Upgrade Compatibility Tool with Sandra Gonzalez and Sergii Ivashchenko |

This week we interview Sandra Gonzalez and Sergii Ivashchenko with Adobe. We discuss the new Magento Upgrade Compatability Tool (UCT) and why this tool is so important to Merchants, Developers and Agencies. We talk about the specific features and how this tool will reduce the cost of ownership for all merchant runnign Adobe Commerce. We also talk about how some other tools like the Magento Coding standard project and the Site Wide Analysys Tool will all work together to make the development proc...

Oct 12, 20211 hr 4 minEp. 52

Magento Open Source in Italy and beyond with Alessandro Ronchi

"This week we interview Alessandro Ronchi with BitBul, a Magento Agency in Italy. He has organized Magento events and appeared at many conferences across the world. He is a member of the Magento Association Content Committee. Brent shows off his shirt from the x.commerce event in San Fransisco in 2011. We talk about the Magento Association and the Magento Community. We dive into Meet Magento and some critisisms about this. We talk about the importance of small events and why the Magento Associat...

Oct 07, 20211 hr 18 minEp. 51

Ecommerce Banking with Jeff Campbell and Courtney Taylor

This week we interview Courtney Taylor and Jeff Campbell with Fidelity Bank. Courtney tells us how she is the matchmaker of the banking business. We learn how peer groups will help every entrepreneur succeed in their business. We talk about how important it is that your banker knows your business and you as a business owner are not just a number. We talk about trends in the banking industry that relate to commerce. We dive into a lot of great subjects that business owners should know and do with...

Oct 05, 202156 minEp. 50