This is my first time hosting a summit on part-time hours and, the truth is, I miiiiight not have done a great job of accounting for working half the hours that I used to 😅 In this episode I'm sharing a behind-the-scenes look at what I'm feeling right now, how I might be "failing" when it comes to managing my overwhelm, the steps I'm taking to help, and what I'll do if we aren't fully ready in time to open registration for our summit. Listen to the quick episode and then, join the conversation ...
Jan 30, 2025•7 min
You might think of gamification as a strategy that can make your life or business more "fun". But as this week's guest, Kimba, shared the truth is, "fun" isn't a business objective and gamification is so much more than that! In fact, in the world of summits you can use gamification in your marketing, sessions, live show-up rates, community engagement, all-access pass sales, affiliate promotion, speaker motivation, and so much more. For show notes, head to https://summithosthangout.com/289...
Jan 28, 2025•38 min•Ep. 289
If you don't love the thought of pitching sponsors for your summit, you're not alone. After getting turned down time after time when reaching out to sponsors for a summit that ultimately led to $121k in all-access pass sales, I got creative with my strategy. And I'm giving you a behind-the-scenes look today! In this episode, you'll hear why I dislike the traditional sponsorship approach, where my current approach originated, how I filled my sponsorship spots with our upcoming summit, how I creat...
Jan 21, 2025•6 min
I've always been a little envious of summit and bundle hosts who can put out an application for their event and get hundreds of responses. But after my experience with getting 60 applications for our upcoming summit...I'm not quite as sure 😅 In this week's video, I shared... - What it was like for a highly sensitive, Enneagram 2, ISFJ to sort through 60 amazing people. - How I sorted the applications into buckets. - What my criteria ended up being. - A big question on the application that I'm n...
Jan 16, 2025•7 min
To keep a classic strategy like virtual summits working, it's important to experiment and innovate. However, we don't want that innovation to destroy the results you get from your event! In this episode, I'll break down why getting creative in summits is so important, the rewards and risks of doing so, and examples of what to have fun with vs. what you're better off to leave alone. For show notes, head to https://summithosthangout.com/288...
Jan 14, 2025•14 min•Ep. 288
I used to be firmly against using speaker applications to create a summit speaker lineup. I saw people using applications to be lazy and creating lineups that didn’t benefit ANYONE. But I decided to give it a try in our upcoming summit for B2C business owners and leaned into speaker applications. It was an interesting process so I decided to give you a behind-the-scenes look! In this week’s bonus episode, I shared… - more about why I’ve been against applications - what made me decided to give th...
Jan 09, 2025•4 min
I've been hearing a lot of doom and gloom about the online business space lately, but from my standpoint after being at it for nearly 10 years, it's all a part of the normal cycle. Tune into this week's episode to hear changes I've noticed over the past year in the world of summits, on online business as a whole, and what I think it means for us in 2025. For show notes, head to https://summithosthangout.com/287 B2C Summit Waitlist: https://www.summitinabox.co/sws-waitlist Make the Time: https://...
Dec 31, 2024•19 min•Ep. 287
The other day I was thinking about what I wish people knew about summits. I'm a practical thinker, so I was surprised when what came up didn’t have to do with a strategy people get wrong. But what did come up was this: I wish people knew that summits don’t have to be done a certain way. If you see something in other summits that makes you think, “I could NEVER do that”...you probably don’t have to. Listen to the quick 5-minute episode for examples of what you could change and why you'd want to. ...
Dec 19, 2024•5 min
Summits are powerful for visibility but what can we do to get more visible outside of summit season? And what should we do to make the most of that visibility? Tune into my conversation with Teresa Heath-Wareing as she shares her framework for preparing to show up confidently, how to make the first few asks feel easy, and her scrappy way of landing collaborations with some of the biggest names in online business. For show notes, head to https://summithosthangout.com/286...
Dec 17, 2024•36 min•Ep. 286
I share a lot about the list growth revenue you'll see as a result of hosting a summit, but to be honest, those are some of the least-exciting benefits you'll see. And that's good news! While I use those immediate numbers to catch your attention, there are so many more long-term benefits you'll experience and I'm going to break those things down on the podcast this week. You'll hear the most surprising benefits I've seen in hosting my own events and then I'll share what 5 of my clients reported ...
Dec 03, 2024•18 min•Ep. 285
Today I have a client sharing how she was able to host a 6-figure summit launch in her first year in business! In addition to the juicy numbers you'll also hear how she was able to avoid burnout, manage multiple businesses, and get incredible results as a sensitive and relationship-focused person. For show notes, head to https://summithosthangout.com/284
Nov 26, 2024•20 min•Ep. 284
Many summit hosts claim to place a high value on diversity and inclusion in their speaker lineups, but don't take any action to truly give it their best. Today, I'm talking with visibility mentor, Mai-kee Tsang to talk about safe and inclusive speaker applications. You'll hear how she makes her events safer for attendees before a speaker even applies, the extra questions she includes in her application with the perfect wording, and how she filtered through the 85 applications for her most recent...
Nov 12, 2024•33 min•Ep. 283
Outsourcing can be an intimidating subject, but in today's podcast episode, you'll hear how waiting to hire might actually be hurting your business. Faith Mariah is here to share how she made an initial hire for a few hours per week and now barely touches a thing when she runs virtual summits, bundles, and other launches. You'll hear how she recommends getting started, how to ensure you get an ROI, and more. For show notes, head to https://summithosthangout.com/282...
Oct 29, 2024•31 min•Ep. 282
Running a business can be tough when you feel like no one knows who you are. Connections not only speed up growth, but make things a whole lot more enjoyable. In this episode, you'll hear how Jas Maylin went from not having any industry connections to building incredible relationships with her speakers through her first virtual summit. Plus, she saw her list grow from 50 to 900 and brought in 5-figures in revenue! For show notes, head to https://summithosthangout.com/281...
Oct 15, 2024•22 min•Ep. 281
This week's episode is a fun one. You'll get to hear from one of our clients, Bail Ansari of Just One More Project, about her totally unexpected success with virtual summits. She went from having a hobby to being a CEO, she "accidentally" added over 300 members to her membership, and then she did a beta course launch and generated $45,000 in revenue. Not to mention her summit revenue! Tune in to hear the powerful and fast impact a virtual summit can have on your business! For show notes, head to...
Oct 01, 2024•23 min•Ep. 280
If you think sponsorships have to involve sending cold pitches to a bunch of companies and spending hours on follow-up, think again! In this episode I'm breaking down why I had written off sponsorships for Membership Momentum and how I got one anyway, even without packages or pitching. For show notes, head to https://summithosthangout.com/279
Sep 17, 2024•10 min•Ep. 279
It's frustrating to have an offer that you know is amazing that's struggling to take off. That's what today's guest, Heather Levin, was experiencing prior to hosting her first summit. She had an amazing niche, a great membership, but nothing she was doing got it to take off the way she knew it could. The good news is that her first summit completely changed that. Tune in to this episode to hear what made Heather decide to go for it with her first summit, what the experience was like, and how it ...
Sep 03, 2024•22 min•Ep. 278
Customer service is a part of summit hosting that most look at as a "necessary evil". It can be hard to read a piece of feedback, detach yourself from what's being said, and keep emotions even while crafting a response. In this episode, Margaux Fraise is here to share how her extensive experience in retail prepared her to handle summit customer service in a way we can all learn from! For show notes, head to https://summithosthangout.com/277...
Aug 20, 2024•35 min•Ep. 277
Love a good behind the scenes? In this episode I'm sharing 8 key takeaways from our Membership Momentum event. And it's not all rainbows and butterflies! You'll hear some good, but also some ugly. For show notes, head to https://summithosthangout.com/276
Aug 06, 2024•20 min•Ep. 278
The energy of hosting a virtual summit is great...but what in the world can we do to keep that momentum up between events? In this episode, we'll hear from Kelly Sinclair about using a Visibility Tour to increase connections, become the go-to expert, open the door to new opportunities, and generate leads in just 10 minutes per day. For show notes, head to https://summithosthangout.com/275
Jul 23, 2024•34 min•Ep. 275
Something I hear literally every day is frustration from people who want to host a summit, but honestly don’t have the time for it. I’m not here to brush that off or say that they're making excuses. I know it’s a real struggle. It’s something I've dealt with myself. You’re all trying to grow and sustain what you’ve built, stay consistent with strategies you’re already using, and live your life outside of business. You can’t throw a project as big as a summit into the mix without making some chan...
Jul 09, 2024•13 min•Ep. 274
I recently had someone ask me how I stay on the ""cutting edge"" of virtual summits to make sure I'm not teaching outdated summit strategies. As overrated as I feel like the ""cutting edge"" is, I'm peeling back the curtain in this episode and sharing how I do it, what I do with the new information, and why it's not immediately incorporated into our core strategies. For show notes, head to https://summithosthangout.com/273
Jun 25, 2024•12 min•Ep. 273
If you have a proven membership that you're ready to scale and bring to the forefront of your business, it's time to host a virtual summit. We've consistently seen our clients add anywhere from 150-500 new members with their summits and in this episode I'll share 7 other reasons that summits and memberships are the perfect pair. For show notes, head to https://summithosthangout.com/272
Jun 11, 2024•14 min•Ep. 272
Get a behind-the-scenes look at our upcoming virtual summit! While I always want my events to go well, I also use them as a chance to experiment with new strategies to see what's working NOW in the virtual summit space. In this episode I'm sharing the strategy behind my upcoming event, results I'm expecting, how I'm tying in our offers, the purpose behind bringing in a partner, and more. For show notes, head to https://summithosthangout.com/271
May 28, 2024•19 min•Ep. 271
It's easy for me to show up on the podcast each week and share the big wins and strategies that I know work, but it’s not often that I get to peel back the curtain and share the real side of things that didn’t go so well. This week on the podcast I'm sharing my top 6 virtual summit fails. It includes topics related to pitching big-name speakers, sponsorships, launching a new offer, and more. For show notes, head to https://summithosthangout.com/270...
May 14, 2024•16 min•Ep. 270
I've coached hundreds of summit hosts and rarely see someone who makes it through the entire process without running into resistance. Sometimes, it's resistance with getting started and I'll hear, "I definitely want to join your program and host a summit, but will come back when I feel ready." Other times, it's resistance right before reaching major milestones in the summit-hosting process such as pitching speakers or opening registration. And even as someone who has coached hundreds of clients ...
Apr 30, 2024•33 min•Ep. 269
I always love a good behind-the-scenes look at what other business owners are doing so today I'm sharing some fun details about our recent launch of Challenges That Make Bank! In this episode I'll share what made me go with a beta offer for the first time, why I launched with a webinar, the biggest "oops" moments we had in the launch, final results, and more. For show notes, head to https://summithosthangout.com/268
Apr 16, 2024•18 min•Ep. 268
I've talked a lot about how great my team is over the years and today you get to meet some of them for yourselves! I brought all of my employees on to share what they do at Team SIAB, what they do outside of it, their favorite parts of working here, how we work so well together, and more. I know you'll love hearing from Elli, Kate, and Mel! For show notes, head to https://summithosthangout.com/267
Apr 02, 2024•27 min•Ep. 267
In this episode, I'm taking you behind the scenes of how my team has evolved over the last 8 years. You'll hear about nearly every hire I've made (the good and the bad), the reasoning behind the hires, and the biggest lessons I've learned while building my dream team. For show notes, head to https://summithosthangout.com/266
Mar 19, 2024•26 min•Ep. 266
This episode kicks off a series that will give a fun behind the scenes into the way my business has evolved over the years. My hope is that it will be both interesting and inspirational from a listener standpoint! In this episode I'm sharing the 7 stages my business has gone through over the years and what's coming next. For show notes, head to https://summithosthangout.com/265
Mar 05, 2024•23 min•Ep. 265
