"Limited-time access feels like a trick." "You send too many emails." "All you do is sell!" Feedback like that hurts, especially when you pay careful attention to always come from a place of serving your audience and running an ethical, values-based business. The thing is, no matter how careful you are, you're going to get negative feedback at some point in your business journey. I've gotten my fair share and in this episode I'm breaking down how I keep it from derailing me (at least most of the...
Feb 20, 2024•20 min•Ep. 264
In this episode I've brought in a special guest and Launch with a Summit Accelerator client, Sarah Rosensweet, to share a behind the scenes look at her virtual summit. She pulled back the curtain and shared a side of summit hosting that we don't get to see often - what it looks like to keep pushing forward even when things pop up that make you doubt the entire process. Hear her vision for the event, how she got uncomfortable and niched down, how she stayed true to her vision, and what her final ...
Feb 13, 2024•23 min•Ep. 263
As much as I like to focus on the impact of a virtual summit over the money it makes, we're all running businesses and need to make money, right? The thing is, it's not the all-access pass package, pricing, or sales strategy that matters when it comes to record-breaking amounts of revenue. In this episode I'll break down two higher-level pieces that you need to pay attention to and how they influence the revenue generated through your summit. For show notes, head to https://summithosthangout.com...
Feb 06, 2024•5 min•Ep. 262
I see so many people stressing out about the number of leads they'll get signed up for their summit...buuut the leads don't matter if it's a terrible experience for them. In this episode, I'll highlight what you probably think about when you're reflecting on the success of your event and then uncover what is truly important so you can change the way you think about your events moving forward. I promise it will release some pressure! For show notes, head to https://summithosthangout.com/261...
Jan 30, 2024•7 min•Ep. 261
Woohoo! Our new program, Challenges That Make Bank, is HERE! Tune in to hear a little about what it is plus get a behind-the-scenes look at what my process for creating the program looked like, why I got tripped up and sat on the idea for months, and what my launch strategies and goals are. For show notes, head to https://summithosthangout.com/260
Jan 25, 2024•14 min•Ep. 260
I've had people give me a hard time over the years for using other strategies when my "thing" is teaching virtual summits. I'll get comments like, "If summits are so great, why do you have to run Facebook ads?" I know most of you have a very strong understanding of why I'd stack multiple strategies together, but it made for a fun podcast episode! Today, I'll break down why I don't rely only on summits, how I found my perfect mix of strategies, and how you can too. For show notes, head to https:/...
Jan 16, 2024•10 min•Ep. 259
Ever wonder whether a challenge or a summit is a better strategy? As I like to do, I tested it for you! Tune in to this episode to hear a detailed breakdown of the difference between summits versus challenges and how my results compared when I ran them 3 months apart. For show notes, head to https://summithosthangout.com/258
Jan 09, 2024•23 min•Ep. 258
When I get in a room with a group of business owners, the one question I always want to ask is, "What's working for you right now?" I know what works for me, but I'm always interested to see where others are finding success. I'm pulling back the curtain this week and sharing the top 4 things that sustain me as a business owner along with the top 5 strategies that grow and sustain our business revenue. If you like a good behind the scenes episode, this is one you won't want to miss! For show note...
Jan 02, 2024•29 min•Ep. 257
Time for our 2023 recap episode! You'll get a behind-the-scenes look at my biggest highlights of 2023, lessons learned, strategy shifts we've made, and what's coming next. I'm excited to hear how some of these lessons shift the way you think about your business, too! For show notes, head to https://summithosthangout.com/256
Dec 19, 2023•29 min•Ep. 256
Have you ever realized that launches that leave you tired and on the brink of burnout seem totally normal in the online business space? I'll be honest, it's not rare for me to end up sick in the middle of any launch I do...and I know there's a reason for that! The truth is, launches can be luxurious and totally free from burnout if you know how to plan for it from the beginning. To help, I've brought in Chelsea of The Launch Copy Coach to walk us through what a lush and luxurious launch can look...
Dec 12, 2023•34 min•Ep. 255
There are so many of you out there who want to use a summit not only to grow your business, but to make an impact. A summit on it's own, when done well, will naturally impact those involved. But sometimes you want to take that impact even further. I have a beautiful example of that on the podcast this week. Hunter Donia is sharing how he was able to raise $25,000 for a meaningful cause thanks to hosting a virtual summit. For show notes, head to https://summithosthangout.com/254...
Dec 05, 2023•21 min•Ep. 254
Something I hear a lot when talking to up and coming summit hosts is, "I know your processes and templates would be SO helpful, but I think I'll try it on my own first and, if I like it, I'll join your program afterward." If that's you, I've got a heartfelt episode for you around why I want you to reconsider. Not for the sake of putting money in my pocket, but for the sake of you having an incredible summit-hosting experience, hosting a gold-standard summit, and doubling (or more) the list growt...
Nov 28, 2023•17 min•Ep. 253
Last week I shared how I use this podcast to grow my virtual summits and we're taking it a step further this week. Podcast strategist and manager, Caroline Hull, is joining me to share how you can tweak your podcast strategy so that it becomes a powerful business tool that consistently leads people to your offers. We'll also break down how to decide whether your podcast needs a revamp as well as how to use a podcast to promote a virtual summit. For show notes, head to https://summithosthangout.c...
Nov 21, 2023•24 min•Ep. 252
Want to know a GREAT place to look for summit speakers? ...Your podcast! I noticed that I was giving that tip to a lot of summit hosts, which made me reflect on all the ways I use this podcast for our summits. It's a lot more than I'd ever realized! In this episode I'll share some background on this podcast, 6 ways I use this podcast for my virtual summits, and how you can grow your podcast through your summit. For show notes, head to https://summithosthangout.com/251...
Nov 14, 2023•15 min•Ep. 251
If you're freaked out by the idea of pitching summit speakers, you're not alone. It can be intimidating to reach out to people you're friends with and sending totally cold pitches brings it to a whole new level. Since cold pitching is usually involved with creating your dream speaker lineup, I bought in Laura Lopuch to share about her Relevancy Method and how you can use it to send cold pitch emails without the ick. You'll hear why cold pitches are important, what the most important part is that...
Nov 07, 2023•21 min•Ep. 250
Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added and it's an incredibly powerful strategy. One strategy I talk with clients about often is incorporating a membership trial into various areas of your summit and today on the podcast, I've brought in Mike Morrison of Membership Geeks to share everything you need to know before trying out the trial strategy. In this episode you'll hear abou...
Oct 31, 2023•41 min•Ep. 249
Do you hesitate at the thought of selling an offer through your summit? Maybe you worry that you'll look like a bro-marketer or wonder if you're even "allowed" to do it. If that's you, this episode with Kaitlyn Kessler is right up your alley. Join us as we chat through what creates a negative selling mindset, why you might feel uncomfortable selling, how to see the value you provide by selling to your audience, and more. For show notes, head to https://summithosthangout.com/248...
Oct 24, 2023•30 min•Ep. 248
Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible! In this episode, Kimberly Costa is taking us behind the scenes of 3 successful virtual summits. You'll hear what she was afraid of going into her first event, what the results were, how her first summit helped her pinpoint the perfect audience and offer, and more. You'll even get a peek at her 3-step digi...
Oct 17, 2023•37 min•Ep. 247
Why in the world would I talk about hosting BUNDLES on the Summit Host Hangout Podcast? The truth is, bundles are another great strategy to build your list, revenue, momentum, and connections, just like a summit and the two can go hand-in-hand. Since we've gotten a lot of questions about hosting bundles over the years, today I brought on Kate Doster, creator of the course on bundles, Collaboration Cash-In to share the power of bundles, real numbers behind her events, monetization strategies, the...
Oct 10, 2023•30 min•Ep. 246
"How long does it take to plan a virtual summit?" That's a question I hear all the time and as much as people tend to dislike my answer, I stand by it. Whether you're "just" launching a summit or adding an offer launch on the backend, it's a time investment that is so worth it. In this episode we'll cover what the ideal summit-to-launch timeline looks like, where there's some flexibility, where it's not worth trying to speed things up, and what to do if you speed it up anyways. For show notes, h...
Oct 03, 2023•16 min•Ep. 245
If you've got multiple offers that perform well in your business and want to know which one to launch through a virtual summit, this episode is for you! We'll cover the factor you're probably considering that you should ignore along with 6 questions to ask yourself to identify which offer will get you the best results. For show notes, head to https://summithosthangout.com/244
Sep 26, 2023•7 min•Ep. 244
Launching through a summit is a powerful strategy for bringing in a flood of new members into your offer. I've seen successful launches for all kinds of offers, but there are a few that stand out as the most effective. In this episode, we'll break down the 3 best types of offers to launch through a summit, plus what to do if you don't have one of them in your offer suite. For show notes, head to https://summithosthangout.com/243...
Sep 19, 2023•10 min•Ep. 243
In this episode, I'm joined by special guest Lucia Doynel to explore overcoming the fear of being seen and rising as a thought leader through virtual summits. Lucia shares her deep insights on overcoming the real fear of visibility and being seen so you can go on to host virtual summits and be seen in your business in a way that lights you up. From there, you'll hear how Lucia went from being turned down for opportunity after opportunity to making her own table through a virtual summit and how t...
Sep 12, 2023•29 min•Ep. 242
Join us in this episode as we explore the world of hosting a virtual summit from the ground up. Our guest, Maggie Klaassens, the brilliant mind behind The Sober Summit, organized her first event without a brand, business, audience, or email list. If you've ever doubted whether it's possible to land speakers, questioned your capabilities, or wondered if anyone would sign up, then this episode is perfect for you. Maggie shares her journey, proving that amazing opportunities can arise when you take...
Sep 05, 2023•30 min•Ep. 241
Is it worth hosting a virtual summit if you don't have a product or service to launch immediately after the event? In this episode, I'll reveal why you really don't need a launch offer to benefit from hosting a summit. You'll discover how hosting a summit can massively grow your business on it's own as well as lay the foundation for a successful future launch, setting you up for long-term success. Tune in to uncover valuable insights and strategies to maximize the impact of your virtual summit, ...
Aug 29, 2023•9 min•Ep. 240
Wondering whether you can host a successful virtual summit as a new or aspiring business owner? Spoiler alert: You can! In this episode, we address common doubts, discuss what you need (and don't need) for a successful summit, reveal how virtual summits work, even without an existing audience, and go over what kinds of results to expect. Tune in to uncover the potential of virtual summits and gain actionable insights for your entrepreneurial journey. For show notes, head to https://summithosthan...
Aug 22, 2023•17 min•Ep. 239
Did you have a "failed" launch after your virtual summit? If so, I know it's a terrible feeling and you might feel like you were "lost in a sea of speakers." If that's the case, there was a key piece missing in the way you launched your offer. Tune into this episode to hear the top 7 reasons that you didn't make any signature offer sales after your most recent event. For show notes, head to https://summithosthangout.com/238...
Aug 15, 2023•15 min•Ep. 238
If you're hosting a summit and all-access pass sales are slow, it can be frustrating and make you feel powerless. Usually, the issue boils down to a few key mistakes we see people make with their all-access pass and overall sales strategy. In this week's episode, we'll cover whether you can turn your summit around if you're currently seeing low all-access pass sales and the 5 most common reasons that no one is buying. For show notes, head to https://summithosthangout.com/237...
Aug 08, 2023•12 min•Ep. 237
""No one is signing up for my summit! What's going on?!"" If you've ever found yourself thinking this, my heart goes out to you. It is not a good feeling. If you're in the first couple of days of promotion, it's likely not a big deal. But once you get beyond that it generally means there's some kind of issue. Today we'll break down the top 7 reasons why no one signed up for your virtual summit and how you can fix it. For show notes, head to https://summithosthangout.com/236...
Aug 01, 2023•16 min•Ep. 236
Wondering why you're struggling to land speakers for your virtual summit? It is NOT a good feeling. This is when you put your even out there for the first time and it can be crushing to not get a positive response. The good news is that there are simple solutions you can implement when you pitch to make sure you hear "yes" far more than "no" (or nothing). Tune in to hear the 5 reasons you're struggling to land speakers for your virtual summit and how to fix it in your next round of pitches. For ...
Jul 25, 2023•12 min•Ep. 235
