How many times have you gone to write a social media post, sales page, or even a tagline for your virtual summit and felt like you were totally winging it with what your audience was struggling with and hoping for? If your answer is "a lot", you're not alone! To help, Nadine Nethery is on the podcast this week to share how you can truly get to know your audience to easily sell your summit. The good news is that it's automated, easy, and high-impact! For show notes, head to https://summithosthang...
Jul 18, 2023•26 min•Ep. 234
When you hear "summit positioning", what do you think? The name and tagline? Maybe the audience and topic? The truth is, the way your summit is positioned will come into play in absolutely every aspect of your event. It will affect how speakers respond to your pitches, it will guide the experience you create for your attendees, it will determine whether the offer you're selling afterward is a natural next step, and so much more. In this episode, I'm joined by Elli Runkles, our Client Success Coa...
Jul 11, 2023•31 min•Ep. 233
Summits in the crafting industry have been on the rise and it's becoming harder to host an event that stands out. In this episode, Amy Romeu and Jen Swift are sharing how they created an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have. In addition, they're taking us behind the scenes and sharing the dynamic between them that led to an incredibly positive co-hosting experience. For show notes, head to https://summ...
Jul 04, 2023•26 min•Ep. 232
Time for a mid-year check-in! In January, I shared my goals for the year and what I was hoping to step into in 2023. In this episode I'll share progress on those goals, what we've accomplished the first part of the year, and what my biggest areas of growth have been over the past few months. For show notes, head to https://summithosthangout.com/231
Jun 27, 2023•27 min•Ep. 231
If you're anything like me, you like to have a full understanding of a program and what you can expect before you join. Sometimes it feels like getting the full picture of larger programs is hard to get so my goal with this episode is to give you a full understanding of what to expect from the Launch with a Summit Accelerator, how to get the most of it, and where it fits in your plans for the year. For show notes, head to https://summithosthangout.com/230...
Jun 20, 2023•18 min•Ep. 230
Have you ever noticed the way virtual summits can fuel absolutely everything else in your business when you're intentional about it? In this episode, you'll see exactly what a marketing strategy looks like with a summit included and how your business will just keep feeding itself once you have it down, you’ll see an example of how it has looked in my business, and you’ll know what you want it to look like for you. For show notes, head to https://summithosthangout.com/229...
Jun 13, 2023•12 min•Ep. 229
If you've hosted a summit before, this one's for you! When you host events, it's easy to get caught up in the immediate results and not leave room to see the long-term benefits it can have on your business. In this episode, I'm going to show you what you've been missing if you've been looking at your event as a 1-off list-builder or cash injection and help you see the wider impact you can make for your business by seeing your events for what they are! For show notes, head to https://summithostha...
Jun 06, 2023•16 min•Ep. 228
This week we're wrapping up our series where I've been taking you behind the scenes of our client summit. We're changing gears a bit and instead of talking summit strategy, I'm sharing a look at what it was really like to offer done-for-you virtual summit production. I'll share what our role in the summit was, what the full team looked like, how we communicated and stayed organized, what it was really like, the most challenging parts of the process, lessons learned, and whether it's something we...
May 30, 2023•17 min•Ep. 227
A few months ago, I produced my first business-to-consumer (B2C) virtual summit. Until that point I had hosted 9 events for business owners and often heard people in my audience running B2C businesses viewing their audience as a limitation. I was interested to see how it went and what the differences really were! In this episode, I'll share what I expected going in, what the reality was, why I think having a B2C business gives you an advantage, rather than a limitation, what surprised us most ab...
May 23, 2023•14 min•Ep. 226
Prior to our client summit, I had personal experience launching courses and high-ticket programs through virtual summits. Truthfully, I thought that memberships were "less than" and didn't really understand the appeal...but that has changed! In this episode, I'm sharing the truth about launching a membership through a virtual summit, keys to the strategy, and why I think every membership site owner (who enjoys big projects) should give it a try! For show notes, head to https://summithosthangout....
May 16, 2023•12 min•Ep. 225
One of my big takeaways from the last two summits we've hosted is just how much of a learning experience each event is, no matter how much experience you already have. In this episode, I'm sharing 7 of the primary changes we've made to our virtual summit strategy after our recent events and how you can apply those changes to your own events. I'm covering things like event structure, speaker communication, sponsor packages, promotion, and more. For show notes, head to https://summithosthangout.co...
May 09, 2023•23 min•Ep. 224
We're kicking off a series where I'm taking you behind the scenes of a done-for-you client summit we produced back in January and spilling all kinds of juicy details. We're starting off with an episode detailing key takeaways I'm walking away from this event with and how I'm applying those things moving forward. I'll share what I learned by pitching more than 80 speakers, how things not quite going the way we'd planned has changed my approach, how I'm challenging the decisions I make, and more. ...
May 02, 2023•25 min•Ep. 223
What do you think of when you hear the term "pre-launch"? Maybe the 14-30 days leading up to a cart-open period with some extra emails and videos? If that's you, tune in to this episode to hear from Brenna McGowan about how a more strategic pre-launch strategy will build excitement and anticipation for your launch in a way that increases natural interest and allows for more space in buying decisions. For show notes, head to https://summithosthangout.com/222...
Apr 25, 2023•27 min•Ep. 222
Are you on team evergreen funnel or team live launch? I'd guess you have a preference, but the truth is live launches and evergreen funnels are the perfect match. And what makes it even better is a 3rd piece to the puzzle that a lot of course creators are missing. Tune into this episode with Gemma Bohman-Carter to learn about how to maximize your course sales with a 3-part hybrid marketing method that will catch people when they're ready to buy whether they take quick action, take years to warm ...
Apr 18, 2023•28 min•Ep. 221
As nice as it would be for someone to tell you exactly which offers to create and what strategies to use to build a successful business, that's not how it works. Tune in to this episode with Mariah Coz to hear about creating offers that make sense for what you teach, making sure your offers work together, and giving yourself the space to try different ways of launching to see what performs best for you. For show notes, head to https://summithosthangout.com/220...
Apr 11, 2023•38 min•Ep. 220
In this episode, we're welcoming Megan Griffith, founder of Neurodivergent Magic, to talk about neurodivergence in virtual summits. Megan shared the wonderful results she saw with her first summit, dove into what it was like to host a summit as someone with autism and ADHD, and brought up what we can incorporate into our own events to make them more accessible for our neurodivergent attendees. For show notes, head to https://summithosthangout.com/219...
Apr 04, 2023•17 min•Ep. 219
It's easy to go into hosting a summit with pretty selfish goals. There's nothing inherently wrong with that, you definitely need to grow your business, but you also have a major opportunity to make a difference through your event *alongside* growing your business. In this episode, we'll cover 8 ways you can make a difference through your summit. Everything from donating to causes you care about to highlighting new people and so much more. For show notes, head to https://summithosthangout.com/218...
Mar 28, 2023•20 min•Ep. 218
Virtual summits aren't exactly known for being the most diverse and values-driven marketing strategies out there. Many hosts fall into the comfortable pattern of following advice they hear and not questioning whether that advice actually aligns with their beliefs. Join me in a thought-provoking and eye-opening discussion with Erica Courdae as we talk about integrating your values into a summit, where summits can be improved from a DEI standpoint, why you *shouldn't* force yourself to find a dive...
Mar 21, 2023•40 min•Ep. 217
A hidden benefit of hosting a virtual summit is the massive opportunity you create to put your values on display as a way to impact others, teach others, and focus on what you care about most. In this episode we'll talk about the importance of infusing your values into your event, I'll share examples of different values you might want to highlight through a summit and how, and I'll walk you through an exercise to put your values on display in your next event. For show notes, head to https://summ...
Mar 14, 2023•18 min•Ep. 216
As someone who runs a high-volume business, you're looking to make money (of course), but I'm willing to bet that you're also wanting to spread a message, create impact, and make a difference in your industry. Tune into this episode to hear 5 ways that you might desire to make this type of impact and then break down how a summit will help you make it happen. For show notes, head to https://summithosthangout.com/215
Mar 07, 2023•15 min•Ep. 215
Many of the common launch strategies out there have you spending money before you launch. It's not a huge deal and those methods work, but wouldn't it be great if the very first sale you made during a launch was adding to profit you were already seeing through the launch method itself? Tune in to this episode to learn how to not only fund your launches, but profit before you start launching, with a virtual summit. For show notes, head to https://summithosthangout.com/214...
Feb 28, 2023•14 min•Ep. 214
Most online businesses can benefit from hosting a virtual summit, but are you a part of the group that can really take FULL advantage of the strategy? Find out in this episode where we're breaking down the 3 main things to look at in your business to know if you can take full advantage of this powerful strategy and more! For show notes, head to https://summithosthangout.com/213
Feb 21, 2023•16 min•Ep. 213
What's your goal with hosting a virtual summit? Maybe some email list growth and added revenue? In this episode, Shelby DeVore is sharing how she went from a goal of growing her list by 500 people with her first summit to growing her membership by hundreds of paying members by her 4th. For show notes, head to https://summithosthangout.com/212
Feb 14, 2023•29 min•Ep. 212
"You've worked hard for a couple months to plan an incredible event, put together an incredible lineup of speakers, and now it’s time for it to all start paying off. You set some big goals that you’re nervous and know that on Day 1 of promotion, your audience is going to be all over the event you created. Except…maybe they’re not. And that’s where this episode comes in. I’ll share a few experiences with this I’ve been a part of, we’ll talk about what doesn’t matter in those first few days of pro...
Feb 07, 2023•16 min•Ep. 211
It's easy to look at the promotion requirements you see other summit hosts place on their speakers and blindly assume it's the ""right"" thing to do. But that may not be the case. In this episode, we'll break down when it actually makes sense to require promotion of your summit speakers. For show notes, head to https://summithosthangout.com/210
Jan 31, 2023•14 min•Ep. 210
Come behind the scenes as I share a little look into a type of goal setting that's new to me! Rather than focusing on numbers and launches, you'll hear how I'm creating space and owning my offers in 2023 by letting go of what's not serving me and stepping into what is. For show notes, head to https://summithosthangout.com/209
Jan 24, 2023•17 min•Ep. 209
Every summit is a learning experience and I'm so excited to share some of my biggest takeaways from the event we hosted in December 2022. Tune in to hear about what it was like to host a summit in December, to use the event to launch a high-ticket program, and more! For show notes, head to https://summithosthangout.com/208
Jan 17, 2023•23 min•Ep. 208
You know that virtual summits are powerful in terms of list growth, revenue, visibility, and ongoing benefits...but have you ever looked at your summit as an asset you can sell? Get a behind the scenes look at how I sold my original summit brand, what I think made it sellable, and even hear the buyer's side of the story! For show notes, head to https://summithosthangout.com/207
Jan 10, 2023•20 min•Ep. 207
Have you ever felt like you're not a big enough deal to land ""big name"" speakers for your summit? I'm happy to tell you that that is not at all the case. Tune in to this week's episode to hear why your own audience size and level of success don't determine the speakers you can land and what the true secret is to landing ""big name"" speakers for your next virtual summit. For show notes, head to https://summithosthangout.com/206
Jan 03, 2023•13 min•Ep. 206
If there's one thing I've learned about business over the past 7 years, it's that no strategy is going to work exactly the same way forever. The way we structured our websites, ran our webinars, and used social media back when I first started are all drastically different than what those same things look like today. And the same applies to virtual summits. These strategies and what works change constantly and today I'm going to share the biggest ways I've seen virtual summits evolve in 2022. For...
Dec 27, 2022•17 min•Ep. 205
