If you've ever wondered whether a summit that doesn't teach people to make money can be successful, we have the answer for you in today's episode. Abbi Kirsten, host of the Cricut Craftfest Summit, is here to share a behind the scenes look at her wildly successful event. She's pulling back the curtain and sharing the numbers behind, how the second summit compared to the first, and how taking care of her speakers and attendees plays a role in her success. For show notes, head to https://summithos...
Dec 20, 2022•28 min•Ep. 204
Using a summit to launch your course, membership, or group program is powerful, but it's important to have the correct expectations set. In this short-and-sweet episode, we'll talk about why expectations tend to be too high, what results to actually expect, and the true power of hosting a virtual summit. For show notes, head to https://summithosthangout.com/203
Dec 13, 2022•9 min•Ep. 203
In our talk of using virtual summits to launch a scalable offer you might have noticed that I usually reference launching a "proven" offer. Today we're going to break down why that is. We'll cover why your offer should be proven before you launch with a summit, I'll share my experience with it, and I'll address anyone who thinks it's a good idea because "you're going to run a summit no matter what". For show notes, head to https://summithosthangout.com/202...
Dec 06, 2022•6 min•Ep. 202
Ready to go beyond basic social media and email list promotion for your summit and be proactive about your results? In this episode, we're welcoming Victoria Boyd as she shares how she created a lead list for her summit in 30-minutes per day and used Instagram DM conversations to build buzz around her summit, increase registrations, boost sales, and connect with her attendees. For show notes, head to https://summithosthangout.com/201...
Nov 29, 2022•34 min•Ep. 201
I can't believe that you're looking at episode 200 of the Summit Host Hangout Podcast. Thank you so much for being here! I wanted to do something special to celebrate, so in this episode, I'm taking you behind-the-scenes of the journey of Summit in a Box. I'll talk about everything from the initial idea for this company and how it grew, how our offers have evolved, balancing work and kids, my family's understanding of what I do, and more. For show notes, head to https://summithosthangout.com/200...
Nov 22, 2022•40 min•Ep. 200
I'm so excited to announce that Sell with a Summit: Course Creator Edition is back! This time for intermediate to advanced course creators who want to use a high-converting summit to scale their course sales. In this episode, I'll share a behind-the-scenes look at how this event came to be and its journey of it as well as some details of the event. For show notes, head to https://summithosthangout.com/199
Nov 15, 2022•14 min•Ep. 199
Every once in a while we have an opportunity to adopt a strategy that is ultra-effective before everyone else catches on. Right now, we have that opportunity with chatbots - especially as far as virtual summits are concerned. Join Nadine Anderson and I as we talk through her 3-part chatbot marketing strategy for virtual summits. In addition, we'll cover how chatbots work, how to keep from being spammy, and a couple of Nadine's favorite ways to use bots outside of summits. For show notes, head to...
Nov 08, 2022•19 min•Ep. 198
Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself? In this sass-filled episode, I'm breaking down why you'll hear some influencers make this claim, whether it's true, and how to make sure it's not the case for your virtual summit so you can see both short-term and long-term results from hosting your event. For show notes, head to https://summithosthangout.com/197...
Nov 01, 2022•10 min•Ep. 197
After running 6 in-person conferences, Dominique Falla from the Typism Lettering Community made the decision to take her event online. With that change, what she was used to with other types of events, and the results she'd seen us talk about here at Summit in a Box, there came some uncertainty around whether she'd be able to get anyone besides her speakers signed up and whether certain strategies would work out. Despite that uncertainty, she stayed the course, followed our summit-hosting system...
Oct 25, 2022•29 min•Ep. 196
"What's the difference between a free summit and paid conference?" This is a question I get asked a LOT and until recently, I didn't have a great answer. I was able to share guesses, but I wasn't comfortable saying too much since I didn't have results of my own to compare to. However, now that I've run my own paid conference, I'm excited to share what the differences are. In this episode, I'll give the short answer to the question, we'll break down the differences piece-by-piece, and talk about ...
Oct 18, 2022•28 min•Ep. 195
We had a lot of surprises come up as we put together our first paid event, but the thing that surprised us the most was how the marketing, positioning, and promotion of a paid conference felt way more like a launch of a high-ticket program than a free summit. The energy and thought process behind it was entirely different! Join Elli and I this week as we break this down and walk through each piece of what surprised us the most of putting on our first paid event. For show notes, head to https://s...
Oct 11, 2022•16 min•Ep. 194
No matter your audience, you've probably run into questions around how your audience would receive a virtual summit. Will they like what I created? Will they be mad I'm trying to make money while I help them? Will they buy my all-access pass? For more budget-conscious audiences, these questions can be enough to make you wonder whether a summit is even the right move for you. That's why I'm excited to introduce you to Bryson Tarbet, host of the Elementary Music Summit. He went into the summit pla...
Oct 04, 2022•28 min•Ep. 193
Since I teach about summits, people often assume that I don't deal with the normal mindset issues that come up for everyone else. But that is totally not the case. In this episode, I'm breaking down the 5 biggest fears I had before launching a premium course through a summit for the first time along with one fear I didn't worry about that I definitely should have. For show notes, head to https://summithosthangout.com/192...
Sep 27, 2022•15 min•Ep. 192
Hosting a virtual summit is a powerful way to connect with peers in a way that can lead to powerful collaborations, opportunities, and friendships down the road. However, it's easy to let those connections and relationships fade once the event is over and miss out on much of the opportunity that a summit can bring. In this episode, collaboration consultant Amelia Roberts is sharing how we can build on the relationships we have with our speakers in an organized way that won't zap all your energy....
Sep 20, 2022•23 min•Ep. 191
Recently, I worked up a presentation outline of different marketing strategies and where they fit in a funnel. When I got to a summit, my mind was blown all over again when I realized just how effectively a summit serves as an entire funnel, from lead generation to launch. In this episode, we'll cover what a funnel is, what the strategies we're used to using include, and how a virtual summit is a full-funnel all by itself. For show notes, head to https://summithosthangout.com/190...
Sep 13, 2022•14 min•Ep. 190
You couldn't host your virtual summit without your speakers, which means you couldn't have an incredible launch without them either. But...are speakers bothered when you use a summit to lead into a launch? The truth is, it depends on how you do it! In this episode, I'll cover what to avoid when you're launching through a summit and my top tips for making sure speakers are comfortable with your launch. For show notes, head to https://summithosthangout.com/189...
Sep 06, 2022•8 min•Ep. 189
Hosting a virtual summit takes a good amount of time and attention, while also leading you through a brand new process and experience. The truth is, it's not uncommon to end up feeling overwhelmed. But it doesn't have to be that way. Today, I have a special guest, Stacy Brookman, to talk about how to use resilient time management to launch your virtual summit and how you can *choose* to avoid overwhelm. For show notes, head to https://summithosthangout.com/188...
Aug 30, 2022•25 min•Ep. 188
Hosting a virtual summit that no one signed up for is...not fun. But the truth is, it happens. The good news is that there's always a reason for it. In this episode, I'm breaking down the top two reasons that no one signed up for your summit, how to fix it, and what this looked like in real numbers for one of our Summit in a Box Accelerator clients. If you haven’t hosted a summit yet, this is still a great one for you to listen to because you’ll get to hear about what to avoid without having to ...
Aug 23, 2022•9 min•Ep. 187
Did you notice we're hosting a paid event and wonder what in the world I think I'm doing? I figured you would. Join me in a behind-the-scenes episode as I share why we're hosting a paid conference, my goals with it, and who I believe paid events are the best fit for. For show notes, head to https://summithosthangout.com/186
Aug 09, 2022•11 min•Ep. 186
Virtual summits are a powerful addition to any online business, but they can also be the foundation of your business. This week, hear about how our client, Laurie Acker, doubled the size of her membership with one launch, grew her email list to 10k subscribers in two years, 10x-ed her annual revenue, and is changing an entire industry by hosting quarterly one-day events. For show notes, head to https://summithosthangout.com/185...
Aug 09, 2022•22 min•Ep. 185
I'm often asked how I "do it all", which always makes me laugh because I don't. But I wanted to give a more in-depth answer today because I know there are so many of you who don't have full-time hours to dedicate to a virtual summit and want to know how you can make it happen. So today, I'll cover the 4 keys that allowed me to host a virtual summit on part-time hours. For show notes, head to https://summithosthangout.com/184...
Aug 02, 2022•13 min•Ep. 184
I've tried a ton of different marketing methods and participating in other peoples' bundles has been one of my favorite ways to grow my audience. So earlier this year, I decided it was time to run my own! In this episode, I'm breaking down my take on virtual summits versus bundles. I'll share why I decided to do a bundle, the results, what I liked and didn't like, what I could have done differently, and more. For show notes, head to https://summithosthangout.com/183...
Jul 26, 2022•19 min•Ep. 183
We’ve been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program. And people tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher ticket programs. People ask if it really works, if they should host a paid event for a high-ticket offer, and there’s just generally a lot of doubt. So today, I've brought in my presenting sponsor from my most recent summit, Shannon ...
Jul 19, 2022•23 min•Ep. 182
Once you have a proven course, membership, or group program, your next goal becomes getting that offer in front of fresh eyes. And that's where we tend to jump on the hamster wheel of creating content and trying every lead-generation strategy out there. The good news is, with a virtual summit, you don't have to find yourself in that exhausting cycle. Tune into this week's episode to learn 4 reasons why you should be hosting a virtual summit for your course, membership site, or group program. For...
Jul 12, 2022•12 min•Ep. 181
If you’re here, there’s a high likelihood that you’re someone who doesn’t fall for a lot of the virtual summit myths that are always floating around. However, it's possible that you believe some of them, at least to some extent, and are letting them hold you back from going all-in on summits and especially for using them as a way to launch your signature offer. So today, we're going to do a little myth-busting. I'll share where I think these myths came from, what they are, how we help our client...
Jul 05, 2022•18 min•Ep. 180
Here at Summit in a Box, we're all about giving you the templates, trainings, and tutorials you need to make hosting your summit as easy as possible. But have you ever considered how something like content batching can free up a ton of time and mental space throughout the month to do the same thing? Today on the podcast, we have Amanda Warfield to share what content batching is, how it gives you the space to prepare for a summit without ghosting your audience, how you can use it to feature your ...
Jun 28, 2022•19 min•Ep. 179
Throughout my time running the Summit Host Hangout Facebook group, I have gotten to see so many different summit strategies in action and the results they bring. I’ve seen what works and what doesn’t. And, of course, I always have the inside scoop for what kinds of results my clients and students are seeing. As much as I believe in my strategies, I am always surprised at what a drastic difference there is in results. A little while back, I hosted a Facebook live that shared how our clients consi...
Jun 21, 2022•15 min•Ep. 178
There are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it aligns with YOUR values. In this episode, Lisa Princic of Scaling Deep, joined me to chat about what it means to her to grow and market a membership based on her values, common challenges with this model, and her experience with using a summit to launch a membership. For show notes and resources, head to: https://summithosthangout.com/177...
Jun 14, 2022•33 min•Ep. 177
That's a wrap! My March 2022 virtual summit is all said and done and I'm excited to break down the results for you in this episode. I'll share our exact numbers, why I think this event was so different than last year's, what worked well, what didn't, and more. For show notes and resources, head to: https://summithosthangout.com/176
Jun 07, 2022•41 min•Ep. 176
After months of planning, it's finally here! Join Kate and I as we take you behind the scenes of what our live summit week looked like. We'll cover what went on each day, what each of us were focused on, and what happened when my team had to run everything without me. For show notes and resources, head to: https://summithosthangout.com/175
May 31, 2022•30 min•Ep. 175
