This week's episode is taking you behind the scenes of what the week before our summit looked like. I'll share the finishing touches that were happening, how encouraging speakers was a main focus, an what our numbers look like. For show notes, head to https://summithosthangout.com/174
In this week's episode, I'm sharing a behind-the-scenes look at the first week of speaker promotion. Overall, I finally started feeling better about the event this week and found that making a few small changes (and looking at the correct numbers in Google Analytics) made a big difference! For show notes, head to https://summithosthangout.com/173
My summit registration is open and while the numbers aren't bad, they aren't what I was hoping for. In this episode, I'm breaking down exactly what my numbers are looking like and how I'm focusing on solutions over problems and data over drama. (Not that I didn't take a day to sulk about it.) For show notes and resources, head to https://summithosthangout.com/172 .
No matter how many times you've hosted your virtual summit, you NEED to test. There is so much room for small details to be missed and it's simply not worth the risk. In this week's behind-the-scenes episode, I'm sharing how I tested my summit, the issues I found, how collecting presentations is going, and more. For snow notes, head to https://summithosthangout.com/171 .
Registration for my next virtual summit is drawing near, which means I've had a heavy focus on organizing and incorporating my sponsor activations. In this episode we'll cover how I'm keeping my sponsorship activations organized and how the process is going, finalizing my speaker lineup, speaker communication, and some final website updates. https://summithosthangout.com/170
You've got the perfect speaker lineup and you're ready for your summit to happen...but...then someone drops out. Now what? In this behind-the-scenes episode, I'll share my favorite ways to fill a spot that opens in your summit schedule, whether it's a month out or a few days out from your event. We'll also touch on sending speaker update emails as well as conducting interviews. For show notes, head to https://summithosthangout.com/169
I’m excited to announce today that my team and I have been hard at work preparing to open up the doors to a brand new program very soon. It will give you access to the entire Summit in a Box System, along with high-touch support on a level we’ve never offered before. In addition, we're hosting a private training on April 26 (replay will be available for those of you listening after the fact) that will cover our 3 part framework for replacing your slow-growth marketing with a virtual summit that ...
You've got your speakers and you know their topics. Now it's time to put it all together in a way that makes sense and provides the smoothest possible transformation for attendees. In this behind-the-scenes episode, you'll hear about the process I used to take my group of 35 speakers and put together a meaningful event schedule. In addition, I'll share an update on sponsorships and speakers, how I'm handling affiliates, and some smaller tasks I tackled. For show notes, head to https://summithost...
Remember how last week I said that I wasn't going to pursue summit sponsorships? Well, in this week's episode, I'm talking through how I onboarded $8k in sponsorships with two more potential sponsors in the pipeline. We'll walk through how each of the 4 sponsors came to be, what the onboarding process looked like, and more. For show notes, head to https://summithosthangout.com/167
In this week's behind the scenes episode, we're covering my speaker pitching process. While a lot of hosts send all of their pitches at once, I like to sort speakers into several rounds to increase the likelihood of anyone I don't know well feeling comfortable enough to say "yes". In this episode we'll also cover some final tasks I completed before pitching and what my payment plan stats looked like for last year's all-access pass. For show notes, head to https://summithosthangout.com/166...
After you decide who you want to invite to speak at your summit, you can go ahead and pitch them, right? Technically, you could. But to give them a great experience, look like you have your act together, and answer questions before they even come up, there's more work to do before the pitch emails go out. In this episode, I'm sharing a behind the scenes look at what all I did in preparation for pitching summit speakers. For show notes, head to https://summithosthangout.com/165...
Deciding who to pitch for your summit can either be super easy or a fairly complex process. But going the extra mile will very likely have a positive impact on your summit results. In this episode, I'll walk you through my full 7-step process to go from a blank spreadsheet to deciding exactly who to pitch for my event. It's not easy, but it's worth it! For show notes, head to https://summithosthangout.com/164
We're 163 episodes into this podcast and I think it's time that we try something a little different. Instead of throwing a bunch of strategy at you, in this new series I'm going to take you along with me as I plan and host my next virtual summit. In this first episode, we'll cover the background of my event, initial project planning, how partners were involved (and then not), goal setting, and some fun changes I'm planning to make this time around. For show notes, head to https://summithosthango...
We're all used to seeing virtual summits hosted in a specific way. The structure of the event, the way affiliate payouts work, presentation structure, and more tend to be the same. But what if those go-to strategies aren't quite right for your audience? In this podcast episode, Tenae Stewart is joining us to share about her incredibly successful Empowered Modern Witches Summit. In it, she changed up everything from free-access length, all-access pass pricing, speaker earnings, and more. This is ...
You've heard about the power of niching down for a virtual summit, but this summit host took it even further and found an unserved sub-niche within an already specific audience. In this episode, you'll hear how Samantha Radford found an underserved part of a niche audience, hosted an incredibly helpful and impactful event for them, and saw higher conversion rates because of it. For show notes, head to https://summithosthangout.com/161...
If you've ever doubted that B2C summits can work and make an impact, this episode is for you. Today, we're talking with Brandi Mahon about her Card Maker Success Summit, which not only changed her life and business, but her entire industry. In this episode, we'll dive into details around Brandi's summit, how she worked with speakers who weren't used to summits and didn't have email lists, how she landed sponsors, and how her entire industry is changing as a result of her event. For show notes, h...
The more shareable a virtual summit is, the better. Sure, you want your speakers and affiliates to be excited to share, but what if your attendees can't help but show off what they're learning and doing during your event? To start a new series featuring B2C summits, Anastasia Sharova is here to talk about her Food as Medicine summit. In this episode, Anastasia shared why she went with the live event format, the 3 types of sessions the event had and how the attendees liked them, what made her eve...
Having connections to reach out to when summit planning is enough to make the entire process flow more smoothly, specifically when it comes to creating your speaker lineup. It is totally possible to create a lineup of speakers without it feeling transactional, forced, or awkward. To break down a step-by-step system that you can maintain in 5-minutes a day is Michelle Warner, the creator of Networking That Pays. In this episode, we'll cover why traditional networking feels gross, how it is for fa...
Today we're wrapping up our virtual summit tech series with a rapid-fire Q&A episode. We'll cover things like what to do with your registration page once the summit starts, what to do with your domain if you run multiple summits, how to make fillable worksheets for all-access pass holders, and more. For show notes, head to https://summithosthangout.com/157
ThriveCart is hands-down my top recommendation for your summit's cart and affiliate management platform. You can totally make it work with all kinds of others out there, but if it's in your budget and you're looking for something new, ThriveCart will not disappoint. In this episode, we'll walk through why ThriveCart is a great fit for summits, keys to setting up your cart and affiliate management, and features I've used to increase my all-access pass conversion rates. For show notes, head to htt...
Wondering how to make your all-access pass's fast-action offer expire after 15-minutes? Or how to automate a price increase? In this episode, we'll break down tech for limited-time offers and price increases in your virtual summit. For show notes, head to https://summithosthangout.com/155
In a typical virtual summit, attendees have access to each presentation video for 24-hours. However, if they choose to upgrade to the all-access pass, that window gets extended. But how in the world does that work? In this episode, we'll break down how to manage 24-hour versus ongoing access to virtual summit presentations. For show notes, head to https://summithosthangout.com/154
The right tech tools have a big part to play in how easy it is to manage your speakers. Because, let's be real, trying to get material from 20+ people by a certain deadline can get a little scary. In this episode, we'll cover the tools you need and my top recommendations for everything from your initial speaker outreach to creating presentations. For show notes, head to https://summithosthangout.com/153
Wondering how fancy your virtual summit's presentation videos really need to be? Not sure what tech to use to record and host? In this episode, we'll chat about everything you need to know about your virtual summit videos. The good news? It's all nice and easy. For show notes, head to https://summithosthangout.com/152
You've probably seen a virtual summit offer MP3 recordings as a part of the all-access pass. The thing is, MP3s aren't easy to keep track of and listen to for most people. In this episode, Lindsay Padilla, founder of Hello Audio, is here to talk about how offering a private podcast feed for your summit is an incredibly powerful way to make your summit easy to consume, while increasing its value. For show notes, head to https://summithosthangout.com/151...
Circle is an incredible modern community platform that has been growing in popularity lately. You've probably seen it used to host communities for memberships and courses...but have you ever considered using it to host a summit? Today, we have Moira Cleary to share how the setup worked, the unique features of Circle she used, pros, cons, and more. For show notes, head to https://summithosthangout.com/150...
Thinking of hosting a virtual summit on Kajabi? It's a great option if you're already familiar with the platform or starting from scratch, want a ton of flexibility, and prefer for all of your tools to be in one spot. In this episode, we'll cover what it looks like to host a pre-recorded virtual summit on Kajabi, how the pieces fit together to make it easy, and tech integrations you'll need. For show notes, head to https://summithosthangout.com/149...
Thinking of hosting a virtual summit on WordPress? It's a great option if you're already familiar with the platform and want a ton of flexibility for a reasonable price. In this episode, we'll cover what it looks like to host a pre-recorded virtual summit on WordPress, how the pieces fit together, my favorite plugins for the major functionalities you need, and a few external tech integrations you'll need to have. For show notes, head to https://summithosthangout.com/148...
With a big task like setting up your virtual summit's website, it's nice to know what you need before diving in. In this episode, we'll cover the must-have pages on a virtual summit website. We'll talk about 5 must-have pages and what they are, a few that are more in the "nice to have" category, and I'll share a couple of bonus website tips. For show notes, head to https://summithosthangout.com/147
Hosting a virtual summit is something that requires a lot of tools and software. If you're not familiar with the process, you'll find yourself running into one thing after another that you didn't realize you needed. To make the process smooth, in this episode we'll go through an overview of the tech you need for a virtual summit. We'll cover the major pieces of tech you need to have covered, why you need it, and I'll share my favorite tools for each. For show notes, head to https://summithosthan...
