Let's wrap up our series on post-summit topics with a rapid fire Q&A. We'll cover things like how many emails to send once your summit is over, what to have on the website, how long to wait before hosting another summit, and more. For show notes, head to https://summithosthangout.com/145
What if the 3+ months of work you put into a virtual summit didn't have to stop bringing in results once the initial event was over? With an evergreen summit, your one-and-done event can continue running as long as you want it to. And it's easy! In this episode, Jenn Zellers is back to share what an evergreen summit is, how to make a summit evergreen, and the most important thing to keep in mind when it comes to ongoing marketing. For show notes, head to https://summithosthangout.com/144...
You ran an incredible virtual summit and have all kinds of new ideal audience members on your email list. But now what? What you don't want to do is get to the end of your summit and realize that you don't have a plan for the new audience you've built. Today we'll go over what not to do with your new audience, what to do if you do and don't have an offer to sell, and a way to leverage your summit community. For show notes, head to https://summithosthangout.com/143...
Was your virtual summit a total flop? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote. I know it's not fun to think about. You put in way too much work for it to be a total flop. But what if you could turn it into a win instead? There are two ways you can look at a "failed" event and we're going to cover them both and how you can move forward in today's episode. For show notes, head to https://summithost...
When you host a virtual summit not only are you doing a lot of work, but you're creating an extremely high-value resource that doesn't need to end once the live run of the summit does. Instead of letting your summit become a thing of the past, repurpose the content! There are all kinds of ways you can do it. Some nice and easy, some more complex. Today we'll break down 9 ways to repurpose your summit content. For show notes, head to https://summithosthangout.com/141...
Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible. In this episode, Margaux Fraise is sharing how she brought in $20k in profit in her first virtual summit without any paid advertising by leveraging community and connection. For show notes, head to https://summithosthangout.com/140...
It's easy to get caught up on the number of followers you have, your summit registration goal, and the profit you see once your event is over. But what we often miss is the impact authenticity and connections can have in everything we do. When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during the event, and what results you focus on after. In this episode, we have Mia Lauren to walk us through why authenticity ...
Have questions about virtual summit speakers? I've got answers for you in today's speaker-specific rapid-fire Q&A episode. We'll cover questions like: - Have you had speakers drop out when you send an agreement? - How can I convince speakers if I don’t pay them? - What do I do if a speaker asks for the full email list? - Can I use presentations in my membership? And a whole lot more. For show notes, head to https://summithosthangout.com/138...
There's a widespread strategy where virtual summit hosts pitch speakers and, at the bottom of the email, mention that a list size of at least 5000 subscribers is required. So the pitch goes something like, “I love what you do, I’d love for you to provide value to my audience, they’ll love you, but all of that is only true if you have 5000 people on your email list”. You've probably already caught the direction that this episode is going to go, but today we'll break down whether you can require a...
How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm definitely counting on two hands. This happens because speakers feel obligated to say "yes" to opportunities that aren't truly a good fit. Then, it turns into an obligation that you're annoyed by a few weeks later. There are 5 areas to look at before saying "yes" to a speaking opportunity: the host, your availability, the fit, the likelihood that you'll benefit, and your desire to particip...
It's not rare to hear virtual summit hosts complain about how little their speakers promoted. Newsflash: The blame should never be placed on the speakers when that happens. It's up to you as the host to make it EASY for speakers to promote. This includes both the act of promoting as well as their desire to actually do it. The strategy for how to make promotion easy for speakers isn't simple, but it's worth the effort. In this episode, we'll cover the #1 reason speakers don't promote, how to make...
Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away. What should you do in that case? Follow-up? Assume they're not interested? In this episode, we'll dive into whether you should follow-up with virtual summit speakers after pitching, when to do it and how many times, and I'll share my favorite no-pressure follow-up strategies. For show notes, head to https://summithosthangout.com/134...
No summit attendee is going to sit through 20 boring interviews. If your interviews aren't energized, focused, and actionable it's just not gonna happen. The good news is that your interview-style summit can be just as action-packed as a summit with all slides-based presentations. But you have to conduct the interviews in a way that will make it happen. In this episode, we'll cover how to decide whether the interview format is right for you, the top interview mistakes to avoid, how to conduct ac...
It's common to decide to host a virtual summit and only think as far as the immediate list growth and all-access pass revenue you'll see. But what a lot of hosts miss is the opportunity to treat their summit as a full funnel all in one. In this episode, Dama Jue is here to talk about what it means to position your summit to act as a funnel and the #1 key to a summit that brings attendees to paying customers. For show notes, head to https://summithosthangout.com/132...
Looking to reach your biggest course launch ever with a virtual summit? I'm not going to say there's a *right* way to use a summit to launch your course, but there are definitely some wrong ways. In this episode, we'll cover the 3 biggest mistakes I see when using a virtual summit to launch a course and how to avoid them to have a successful, feel-good launch. For show notes, head to https://summithosthangout.com/131...
If you've run in-person events and are ready to go virtual, there can be a bit of a learning curve. What's different between the two? How do I keep attendees engaged? Can I still reach my goals? Today, Natasha Wright is breaking down all of that and more so you can feel confident in the process of bringing your in-person event experience online. For show notes, head to https://summithosthangout.com/130
You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there? In this episode, Liz Flemming is breaking down how to leverage the media to organically gain traction for your event. Whether you already have media connections or PR has been on your to-do list, this is an episode you won't want to miss. For show notes, head to https://summithosthangout.com/129...
I have good news for you. Landing sponsors for your virtual summit doesn't have to be complicated or feel slimy. It can be an experience that feels great for you and your sponsors while presenting incredible resources to your attendees. To break down feel-good brand sponsorships and how to approach them with a "transformation over transaction" mindset, Chelsea Clarke is on the podcast to share her experience and how, in her very first summit, she landed $15,000 in summit sponsorships without unc...
In the last episode, we talked about how to use a Facebook group to increase virtual summit engagement and why it's so important. Today, we'll go through the most frequently asked questions I see around hosting a summit community. This includes things like when to open and close your group, whether the group should be specific to the summit, whether you can host your entire summit in the group, and more. For show notes, head to https://summithosthangout.com/127...
Engagement is a major key of hosting a profitable and community-building virtual summit. One of the best ways to boost engagement is through having a Facebook group (or other community) just for the summit. In this episode, we'll cover why you need a community for your summit, how to create a thriving community, getting attendees to join, and tips for managing it all. For show notes, head to https://summithosthangout.com/126...
It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads. But here's the thing...it's not your speakers' responsibility to make your summit successful. It is yours. In this episode we'll cover two directions summit hosts take when speakers aren't promoting, why playing the blame game and pressuring your speakers isn't okay, and what to do instead. For show not...
Not sure how to fit in a virtual summit with an already busy side-hustle? It's all about how you manage your time. Kari Roberts joined me in this episode to talk about how she hosted a summit without stressing herself out as a side-hustler. Her 3-step process is about to make your summit prep go a whole lot more smoothly. For show notes, head to https://summithosthangout.com/124
Selling an all-access pass is a little different than your typical digital product. Let’s clear up some confusion with a rapid-fire Q&A covering the top all-access pass questions I get. We’ll talk about when to give buyers access, when to expect attendees to upgrade, how to handle lifetime access, what to do with your fast-action price once the summit starts, and whether to give free access to your speakers. For show notes, head to https://summithosthangout.com/123...
All-access pass tech doesn’t have to be scary, but it can seem like a lot. Today on the podcast, we’ll break down everything you need to know about your all-access pass tech and logistics. We’ll cover a walk-through of what the backend of your all-access pass setup should look like, what tech goes into that, and I’ll share my recommended tech options. For show notes, head to https://summithosthangout.com/122
You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge? There are definitely strategies that do and don't work for pricing an all-access pass. In today's episode, we'll cover the biggest pricing mistakes I see, the general price range I recommend, and how to decide how to price the all-access pass offer you've created. For show notes, head to https://summithosthangout.com/121...
An all-access pass is a powerful way to make revenue through a virtual summit, but only if you do it the right way. It is totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops. In this episode, we'll cover where an all-access pass fits in your summit, the low-converting offer I see far too much, what a high-converting all-access pass looks like, and keys to ensure your attendees hit that "buy ...
The more mini-conversions you can build into your summit, the better results you'll see. And bonus points if those mini-conversions can be super fun for your attendees! Today, we have Jenn Zellers to talk to us about using a simple quiz as a way to segment presentations and increase attendee engagement and results. For show notes, head to https://summithosthangout.com/119
You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix? Today, we have special guest, Mark Stern, on the podcast to talk about utilizing custom boxes to create an incredible experience and increase engagement for your summit attendees. We're covering everything from why a custom box is so powerful to what to include in yours. For show notes, head to https://summithosthangout.com/118...
When is the last time you thought outside the box to go above-and-beyond in getting your audience to engage with you and your brand? Today, I'm bringing in Jordan Aspen to talk about what she sees as the best-kept secret in increasing your virtual summit engagement. And the best part? You don't have to add to what's already on your to-do list. You'll simply tweak the way that you're doing things to see your results skyrocket. For show notes, head to https://summithosthangout.com/117...
Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put in an insane amount of hours into an event that totally flops. And...I kinda don’t want that to be you. The steps we’re going to talk about in today’s episode are the steps you need to take to start your work toward an event that is actually going to get the results you are hoping for. For show notes, head to https://summithosthangout.com/116...
