I love a good behind the scenes look and that's what we're getting today. Anchen le Roux is joining us to share her experience hosting a brand new summit, seeing a 16% all-access pass conversion rate, and more than doubling all-access pass revenue with sponsors. For show notes, head to https://summithosthangout.com/115
That's a wrap! I can't believe my latest virtual summit is over, and I'm taking you behind-the-scenes in this episode to spill all the details. We'll cover things like how the summit was set up, exact numbers, what went well, what I'll change next time, and lessons I learned along the way. For show notes, head to https://summithosthangout.com/114
If speaking at virtual summits is part of your visibility plan, it's important that you make yourself into a good summit speaker. Being a good summit speaker will ensure that hosts ask you to come back to their events, refer you to other hosts, and it will make the process easier and more beneficial for you too! In this episode, we'll cover what not to do as a summit speaker, what summit hosts really want from speakers, and how to make the process easy on yourself. For show notes, head to https:...
It used to be standard for virtual summit hosts to share the full attendee list with all of the speakers. But with GDPR, all of the privacy rules today, and modern marketing tactics, what's the right answer? Today, we'll break down whether or not you should share the full attendee list with virtual summit speakers. For show notes, head to https://summithosthangout.com/112
As long as bad speaker pitches keep going out, we'll have more and more people thinking poorly about virtual summits. To help, let's cover the 4 mistakes to avoid when pitching virtual summit speakers and turn a "gross, heck no" into a "heck yes!" For show notes, head to https://summithosthangout.com/111
I know what it's like to get a big idea and want to do it, like, yesterday. For a lot of business owners, a virtual summit is one of those big ideas. With that initial excitement comes disappointment when they hear that I recommend a 90-day timeline for planning and launching a summit. From there, I tend to hear, "Well...can I host a virtual summit in less than 90 days?" We'll break it down in this episode and cover why I recommend a 90-day timeline, what the biggest pieces of that timeline incl...
Thinking about hosting a live or paid virtual event? Jordan Gill, host of the Done in a Day Interview Series is joining us today to give us a behind-the-scenes look at how she uses a live, paid virtual event to love on her people and bring new members into her group coaching program. For show notes, head to https://summithosthangout.com/109
A virtual summit is the one strategy that can skyrocket your email list, income, visibility, expert status, AND connections - all at once. It’s an insanely powerful strategy that can also get complex. It’s true, a virtual summit funnel has a lot of moving pieces, but if you’re already running a business I know it’s nothing you can’t handle. The thing is, a lot of summit hosts don’t even think about their overall funnel. They decide a virtual event is something they want to host and dive in witho...
Hosting a virtual summit is an incredible way to build interest in the products and services you offer. But, what if I told you there was a way to use truly-targeted offers to sell better after your summit? There is! And in this episode, we have Allea Grummert to teach us all about it. We'll cover how you can use your summit to gather data from your attendees, how to use that data to send subscribers targeted pitches post-summit, and how to use that data to your advantage. For show notes, head t...
Thinking about skipping the speaker agreement for your virtual summit? Think again! In this episode, we're chatting with Casey Handy-Smith to talk about whether you need a speaker agreement, what it should and shouldn't include, whether you can make it yourself or need an expert, and what other agreements should be a part of your event. For show notes, head to https://summithosthangout.com/106
Naming your virtual summit shouldn't get checked off your list the moment you think of that *perfect* name. If you don't follow this 3-step process from Joey C Vitale to call dibs, you might not even be in a position to call that perfect name yours. Tune in to learn all about the RAD method, whether you want your name to be descriptive or general, and how to call dibs on your virtual summit name. For show notes, head to https://summithosthangout.com/105...
"Do I *have* to pay my virtual summit speakers affiliate commissions?" This is a question I've seen popping up a lot on my Facebook community and I'm sharing my thoughts in this episode. We'll go over whether or not I think affiliate commissions are a requirement, why that is, and how to overcome the biggest hurdles in going that route. For show notes, head to https://summithosthangout.com/104
We can talk about virtual summit strategy all day, but if you end up in your own way throughout the planning process, that strategy isn't going to as helpful as it could be. That's why I'm so excited to bring in Ashley Beaudin today to talk about self-sabotage and how that can show up in your virtual summit. She even covers the 8 types of self-sabotage, how to recognize yours, and how to move forward with that newfound knowledge. For show notes, head to https://summithosthangout.com/103...
We know a virtual summit can build your email list, skyrocket your revenue, and connect you with industry experts, but have you thought about how powerful it can be if you want to build your brand authority? I brought in special guest Tyaisha Robinson to talk to us all about how to build brand authority through a virtual summit and how that ties into creating an incredible attendee experience. She shared why a virtual summit is so powerful when it comes to building brand authority, 5 keys to mak...
Looking back on 2020 itself is quite the whirlwind, but when I sat down to think specifically about 2020 as it pertains to virtual summits I was pretty blown away at some of the things I’ve learned. Even though I’m sitting here with over 100 episodes of this podcast recorded, I can’t believe how much I’m still learning and how much I know I still have to experiment with. As I was looking back at what I learned this year, I decided that some of the things I realized are worth sharing, so today in...
I really wanted to make episode 100 special and knew I couldn’t do it alone, so I’ve brought in a handful of incredible women to help. Each of these ladies is a friend, a powerhouse summit host, a past podcast guest, and a Summit in a Box student and I can’t wait for you to hear what each of them has to say. In this episode, you’re going to hear the top summit success tips from 6 experienced hosts who have put on incredible events. For show notes, head to https://summithosthangout.com/100...
When it comes time to pitch virtual summit speakers, it's easy to get in your head about how much you are (or aren't) paying them or how big (or small) your audience is. The thing is, those aren't the reasons someone will agree to participate in your summit. In this episode, we'll cover the 4 main reasons speakers will say "yes" to participating in your virtual summit. For show notes, head to https://summithosthangout.com/099...
Thinking about co-hosting a virtual summit? My most recent event was co-hosted so I'm giving you a behind-the-scenes look at what to consider before you decide if it's the right move for you. We'll cover the great parts about co-hosting, 6 things to keep in mind before you make a decision, and how to split tasks if you decide to go for it with a partner. For show notes, head to https://summithosthangout.com/098
It's natural to spend time planning your overall summit strategy. But what about the experience your attendees have before, during and after the event? In this episode, I brought in Ashley Shuler to chat through what your summit's people experience should look like and how you can get started with yours. For show notes, head to https://summithosthangout.com/097
If you're not already outsourcing, you'll likely begin to consider it when it comes time to put on your summit. After all, there are all kinds of easy, repeatable tasks, which are perfect for your first outsourcing experience! To help get you started, I've brought in Tianna Tye to chat about how to know if it's time to outsource, what to get ready on the backend before you start, and how to be a leader versus being a boss. For show notes, head to https://summithosthangout.com/096...
Your summit is over, but what does that mean for your summit website? You certainly don't want to just leave things as they are, so in this episode we'll cover a simple strategy that benefits your business and gives people who land on your website a great experience once the event is over. For show notes, head to https://summithosthangout.com/095
You've created an incredible all-access pass offer and now it's time to show it off and get those sales rolling in. In this episode, we'll cover my 5 best all-access pass sales page tips. For show notes, head to https://summithosthangout.com/094
After our last episode, you understand the goal behind your presentation pages and what exactly they should include. In this episode, we'll take it one step further with a Q&A style chat. We'll cover how to make presentations available for a limited-time, whether attendees should have to login to view presentations, and if you should add a call-to-action at the beginning of each video. For show notes, head to https://summithosthangout.com/093...
As simple as your virtual summit's presentation pages might seem, there's actually a strategy behind them. This strategy will increase your impact and sales, get your attendees better results, and properly showcase your speakers. In this episode, we'll cover the goal of your presentation pages, a big mistake to avoid, and what should go on each page. For show notes, head to https://summithosthangout.com/092
Wondering how your virtual summit should be converting? I've got the answers for you today! In this episode we'll cover which conversion rates to pay attention to throughout your summit, how to estimate what they'll be, how to analyze the actual numbers once you have them, and the biggest areas to focus when you need to make improvements. For show notes, head to https://summithosthangout.com/091
We spend a lot of time talking about what to do in different areas of your summit, but a recent summit I was a part of, along with my friend Desola, sparked the need to look at things from a different angle. In this episode, we'll chat about how not to treat your summit speakers and walk through a very specific and extreme example of what that can look like. For show notes, head to https://summithosthangout.com/bonus...
My latest virtual summit, Sell With a Summit: Course Creator Edition, was a blast to host and I'm taking you behind the scenes in this episode and dishing all the details. We'll cover things like how the summit was set up, exact numbers, what went well, and what I'll change next time. Hint: In some ways this was my smallest summit yet, but in others it was my biggest. For show notes, head to https://summithosthangout.com/090...
Wondering how to stand out in a sea of speakers once your virtual summit is over? Kate Doster has the answers for you in today's episode. We'll cover the biggest mistakes summit hosts and speakers make with sending post-summit emails, how to treat your new subscribers like humans to boost sales, and the exact types of emails you should be sending. For show notes, head to https://summithosthangout.com/089
You don't have to spend a fortune to host a virtual summit. But if you've got a bit of a budget, it's nice to feel confident that you're using it where it will have the biggest impact. In this episode, we'll cover the top 4 places to save and splurge when putting together your event. For show notes, head to https://summithosthangout.com/088
Trying to decide whether or not you need to pay your virtual summit speakers? There are two opposing answers to this questions and I'm breaking down both sides in today's episode. We'll cover what the two sides of this argument look like, my thoughts on when you do and don't have to pay, and what to do if you can't afford to pay speakers. For show notes, head to https://summithosthangout.com/087
