I explore a very powerful strategy called 4DX, The 4 Disciplines of Execution, that will help you turn your goals from a fancy todo list item, into reality. And this strategy works not just for business goals, but also for personal goals. You may have heard of the phrase "Work ON your business, not IN your business". And I'm sure you understand what that generally means as a concept. But do we REALLY understand what that means when it comes to execution? What are the actual, nitty-gritty details...
Aug 14, 2023•18 min
I lived in New York for 10 years, from 2000 to 2010. And I worked in New York City for a good part of those 10 years. And while working in the city, I occasionally had to go to offsite meetings in a different part of the city, I went to office parties after work, got together with friends and colleagues for a couple of drinks on Fridays, I went to some entrepreneur and tech meetups, I even spoke at a couple of those meetups, and every single time, after the evening ended, I dreaded one thing and...
May 09, 2023•16 min
In this episode: Proof, Intrigue & Suspense, Cliffhangers, WHAT but not HOW There is a lot we can learn from Hollywood. Especially about what NOT to do. This series is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast ap...
Sep 24, 2022•9 min
In part 2 of this series, I talk about creating a network, building a team, and to practice or not to practice. There is a lot we can learn from Hollywood. Especially about what NOT to do. This episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show for the rest at https://SubscribeMe.fm Or search fo...
Aug 05, 2022•19 min
There is a lot we can learn from Hollywood. Especially about what NOT to do. But this episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show for the rest at https://SubscribeMe.fm . Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audi...
Jun 14, 2022•19 min
I've talked and written about what I call "Start With The Last Thing First". E.g., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. Start with the end goal and work your way backward. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazo...
May 06, 2022•24 min
I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers. Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”. But a CTA alone isn’t always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now. Without that added motivation, your offer will probably get set aside for “I’ll get back to this later”. And “later” usually means “never”...
Feb 10, 2022•17 min
What most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to their next book or digital product. Instead, I recommend you go deeper into your book. Listen to the show for the rest at https://SubscribeMe.fm or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now ...
Dec 25, 2021•21 min
The reason why I had the biggest book launch of my life, was because it was all about The Offer. The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button. As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.” Check out my 8th book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search fo...
Nov 11, 2021•28 min
I recently launched my 8th book, titled Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales. And here are some of the lessons learned and takeaways from the launch. Check out the book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by S3MediaVault.com - S3 Audio &am...
Oct 22, 2021•21 min
I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, even a year or more creating a course or an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... crickets. ...
Sep 13, 2021•23 min
I've had a lot of people ask me, or ask online in various groups and forums, the following questions: How long should your sales page be? How long should your podcast be? How long should your blog post be? How long should your webinar be? I have one simple answer to this: No such thing as too long, only too boring. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - S3 Video Pl...
Jun 28, 2021•18 min
Attention surplus, attention deficit, Seth Godin, Neuro Linguistic Programming (NLP), Pattern Interrupt, Roy H. Williams (Wizard of Ads), and a lot more in today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront....
Jun 16, 2021•13 min
"Sounding Natural" comes with Practice. "We talkin' 'bout practice" - Allen Iverson How much prep goes into Saturday Night Live Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm Read my entire paid Ki...
Jun 08, 2021•20 min
What does it mean to host your podcast on WordPress? Should you host your podcast feed on your own website? How do you create the Podcast RSS feed? What about the audio files? Where should you host it? That's what I talk about on today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and Clo...
Apr 10, 2021•34 min
Streaming vs. Progressive Download Videos and Audio, why you should NOT host video and audio on your own website, using a CDN, to allow or not to allow downloads, focusing on the 99%, evergreen content, and Moving personalized dynamic watermarks Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and Clou...
Jan 23, 2021•24 min
Jump Cut Joy: Ditch The Teleprompter, Talking-Head Videos, Addressing your audience 1-on-1, Scripting, Recording in Short Segments and more. In today's episode (part 2), I continue to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire pa...
Dec 10, 2020•24 min
You probably have a membership site or online course, or maybe you want to start one. Either way, you're going to probably have a bunch of Video, Audio and PDF's in your online course. In today's episode, I'm going to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S...
Nov 23, 2020•23 min
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Programmer - the last and final part 4 of the series 17 Things Entrepreneurs and Digital Creators Like You Can learn from a Programmer Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront...
Oct 14, 2020•22 min
In today's episode, I talk about Repeatability, Scalability and WORA - Write Once Run Anywhere (similar to DOPE: Do Once, Publish Everywhere at https://SubscribeMe.fm/dope/ ) Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast...
Sep 10, 2020•18 min
In the last episode, I talked about Just-in-Time, Beta Release, and Minimum Viable Product or MVP. In today's episode, I talk about Design Big, Implement Small, Algorithms and Rapid Prototyping Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront...
Aug 10, 2020•23 min
This is kind of a cross-over episode, where I have taken some of the great programming practices that are used to develop software and systems, and I am going to show you how you can apply them to your own business, as an entrepreneur and digital creator. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S...
Jul 27, 2020•21 min
The last and final Part 5 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" Skype, Slack, Discord, ToDo, Trello, Asana, UberSuggest, Xmind, OpenShot See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront...
Jun 21, 2020•20 min
This is Part 4 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" Headliner, Notepad++, OBS, Pexels & Pixabay, https://PodcastReviews.me, PushBullet, RescueTime, Restream.io, StreamYard See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File ...
Apr 19, 2020•21 min
This episode is Part 3 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" - LastPass Edition Part 1 is Episode 93: https://SubscribeMe.fm/93 Part 2 is Episode 94: https://SubscribeMe.fm/94 See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Download LastPass at https://SubscribeMe.fm/lastpass Episode brought to you by S3MediaVault.com - Audio ...
Jan 30, 2020•15 min
This episode is Part 2 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without". Part 1 is Episode 93: https://SubscribeMe.fm/93 See the entire list of the greatest Free & Freemium Tools at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. And check out my S3 Video Player For WordPress....
Jan 21, 2020•18 min
I've been selling online since 1998. And in all of those years, I've tried and tested an insane number of tools - desktop software, online services, and mobile apps. And I started making a list of all the free stuff I'm using almost every day, and the list came up with just blows my to think that I depend on so many of these tools on a day-to-day basis, yet I've never had to pay for most of them. So here are some of the greatest free and freemium tools most of which I couldn't live without - and...
Jan 11, 2020•25 min
Tip #1: If you write a Kindle book solely for the purpose of making money, then you're going to be terribly disappointed, because a Kindle book will simply not make much money for a vast majority of the authors. And that includes me as well. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.
Dec 31, 2019•30 min
When I say "Don't Write a Best-Selling Book (Do This Instead)", I'm not ACTUALLY telling you to intentionally NOT write a great book or I'm not telling you that you should write a below-average, low quality book. The main point I'm trying to make is, don't set out with the intention of writing a "best-seller", because there are some downsides to having that kind of a mindset. Let me explain. Listen to the show for the rest at https://SubscribeMe.fm Check out my Kindle book at https://SubscribeMe...
Dec 01, 2019•25 min
Kevin Kelly wrote, "To be a successful creator... you don’t need millions of dollars or millions of customers, millions of clients or millions of fans... You need only thousands of true fans." But how do you attract your 1000 true fans? And to listen to the rest of this show, visit https://SubscribeMe.fm
Oct 15, 2019•20 min
