Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor? The post Building a Sustainable Business: Sprint, Marathon or Both? appeared first on StrengthInBusiness ....
Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit. The post Why You Need to Find the Right Tax Advisor appeared first on StrengthInBusiness ....
Battery vampires, data gatherers, addiction boosters – these are some of the commonalities of today’s social media apps. Does this also apply to the big family of Facebook apps? The final decision as to whether you need or want to have all of them installed on your phone is totally up to you. The post Do You Really Need All Those Facebook Apps on Your Phone? appeared first on StrengthInBusiness ....
Trying to sell to the unsellable is a total waste of time. Willing to leave the room AKA end a sales pitch early in the game and walk away without a deal requires a great level of self-awareness, an in-depth knowledge of who exactly you want to work with and lots of confidence. The post Don’t Waste Your Time Selling to the Unsellable appeared first on StrengthInBusiness ....
I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical. The post Why Sticking to the Fundamentals Enables You to Become Extraordinary appeared first on StrengthInBusiness .
Dan Kennedy had a massive positive impact on me. He defies the odds of conventional wisdom and provides you with wisdom that you can draw from for many decades to come. Dan Kennedy will always be my marketing mentor, a legend and true maverick. The post A Tribute to Marketing Legend Dan Kennedy appeared first on StrengthInBusiness .
My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior. The post Facebook Advertising Workshop: There’s No Compression Algorithm for Experience appeared first on StrengthInBusiness ....
Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call. The post When the Magical Relationship Between Health and Business Gets Shattered appeared first on StrengthInBusiness ....
You’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. Are you battling to fit in into society, school, the entrepreneurial lifestyle, some crazy fashion trend, or other ‘fill in the blanks’? The post Fighting for Uniqueness in a World of Copycats appeared first on StrengthInBusiness ....
Don’t let common myths and misconceptions stop you from writing a book. Don’t let other people’s good opinions infuse self-doubt and shatter your confidence. Write your book. Leave a legacy worth sharing. The post Leave a Legacy by Writing a Book appeared first on StrengthInBusiness .
It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it. The post Reflections on a Decade of Podcasting appeared first on StrengthInBusiness .
Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust. The post Why Bother with Contracts? appeared first on StrengthInBusiness .
On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had. The post Facebook Advertising Mistakes: When Duplication Becomes the Norm appeared first on StrengthInBusiness ....
When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu? The post Burger or Fries – Which One Comes First? appeared first on StrengthInBusiness ....
Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less. The post 13 Marketing Quickies to Quench Your Thirst for Knowledge appeared first on StrengthInBusiness ....
Why do the wealthiest people on this planet meet in person and close deals behind doors? Why does the Elite hang out in Davos, Switzerland at the World Economic Forum (WEF) or at the Bilderberg conference? There is one type of interaction that trumps all other methods combined and has the most powerful sales impact. The post Guess What Interaction Has the Highest Sales Impact appeared first on StrengthInBusiness ....
These actionable tips will help you transform three common Facebook Advertising challenges into opportunities for growth to ensure you get great recurring results consistently over a long period of time. The post 3 Facebook Advertising Challenges to Tackle Right Away appeared first on StrengthInBusiness .
Mass marketing or personalized marketing? What’s it gonna be? Are you going to blast out your posting to the masses or will you deliver individualized messages to your most relevant audience? Sometimes you can do both whereas other times you’re better off with the latter. The post Personalized Marketing: Double Down On Your Strengths appeared first on StrengthInBusiness ....
Having all your revenue coming from one source is a huge risk. Using a single sales and/ or marketing channel to market your business is a fatal mistake. Single-source dependency aka over-reliance on any one thing can ruin your business. How many sources do you use to promote your business? The post Multiple Beats One: Never Rely On One Marketing Channel appeared first on StrengthInBusiness ....
The sales cycle is probably the most important part of a business cycle. You can be a master in lead generation however, if you don’t turn those leads into paying customers, you might as well call it a hobby instead of a business. The post 5 Steps of a Simple Sales Cycle appeared first on StrengthInBusiness .
You can do the right thing when it comes to marketing and branding, that is create valuable content for a relevant audience, onboard leads via Facebook ads and build relationships on LinkedIn — but if you can’t generate sales, you’re in trouble. Today I’d like to switch gears and talk to you about the sales process. The post How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process appeared first on StrengthInBusiness ....
Getting the right customers through the door, hiring talented personnel, managing cash flow, putting marketing systems in place to be able to sell more products and services, reducing inventory… these are some of the small business challenges that you’ll encounter if you decide to embark on this journey and be your own boss. The post 3 Common Small Business Challenges and How to Overcome Them appeared first on StrengthInBusiness ....
Here are seven Facebook advertising tips that work this very moment. As things change and Facebook releases new features and campaign types, these tips need alterations, too. Ancient Greek philosopher Heraclitus said that, “Change is the only constant in life”. If there’s one area this applies to more than ever, it’s social media. The post Top 7 Facebook Advertising Tips for 2018 appeared first on StrengthInBusiness ....
This is the second part of the Cash Flow (CF) series. Today, we’re going to have a look at the second part of the equation, which if left unmastered, will cause major pain in your business, often leading to you being forced to shut doors. Practical tips to increase cash flow. The post Increase Cash Flow by Keeping Your Expenses in Check appeared first on StrengthInBusiness ....
Cash flow (CF) is the Holy Grail. It’s the lifeblood of your business. Knowing how to pick the right mix of marketing tactics to boost your CF pot will be of tremendous value to the future of your company. The post 3 Actionable Marketing Tactics to Increase Cash Flow appeared first on StrengthInBusiness .
What’s one of the most enjoyable memories you have from visiting a restaurant? There were some amazing marketing recipes at play here that allowed you to remember this occasion and store it in your “magical experience” life drawer. Most things happened unconsciously, other you were more or less aware of. The post 5 Evergreen Marketing Recipes for Small Business Owners appeared first on StrengthInBusiness ....
For small business owners: discover the misleading passion vs. strengths idiom. Learn how to identify your unique strengths in business so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures. The post Small Business Owners: Why You Must Leverage Your Strengths In Business appeared first on StrengthInBusiness ....
For small business owners: discover how to gain competitive advantage by incorporating proven marketing funnels into your business. You see, most business people do not approach their business and marketing needs in an organized manner that is essential for setting them apart from the crowd. The post Small Business Owners: How to Harness the Power of Marketing Funnels appeared first on StrengthInBusiness ....
For small business owners: discover the amazing power of Podcasting for your business. It has nothing to do with joining the current hype. It’s definitely not about adding one more instrument to your marketing toolkit and overloaded business schedule. The post Small Business Owners: How to Harness the Power of Podcasting appeared first on StrengthInBusiness ....
Discover the three most common marketing mistakes made by medical professionals and learn new marketing strategies and techniques that go beyond mainstream approaches. The post 3 Marketing Mistakes Medical Professionals Make When Running Their Own Practice appeared first on StrengthInBusiness .
