Register for my free workshop with Ecamm: https://ecamm.com/joe Interested in starting or growing a podcast that actually generates revenue? Check out my new show, Make Money Podcasting! Listen to all of the episodes and subscribe at https://makemoneypod.com/ ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run you...
Aug 10, 2022•15 min•Season 1Ep. 280
Register for my free workshop with Ecamm: https://ecamm.com/joe We all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the feeling that you’ve lost control of your life or your business. Throughout the pandemic, many of us experience grief in one way, shape, or form — and Dr. Sherry Walling is no different. But she decided to write about her grief. First, it was just for her. Then she shared it. Then she decided that her writings could help countless people and ...
Aug 08, 2022•49 min•Season 1Ep. 279
Register for my free workshop with Ecamm: https://ecamm.com/joe Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpf...
Aug 01, 2022•54 min•Season 1Ep. 278
Register for my free workshop with Ecamm: https://ecamm.com/joe What’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you manage your money. Early in the WordPress space, people were learning they could make money with their work, but we’re managing it properly. I think we’re seeing something similar in the creator space, so I’ve brought in Profit Expert Nev Harr...
Jul 25, 2022•1 hr 3 min•Season 1Ep. 277
Register for my free workshop with Ecamm: https://ecamm.com/joe A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this ...
Jul 18, 2022•1 hr 2 min•Season 1Ep. 276
Register for my free workshop with Ecamm: https://ecamm.com/joe Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win." Listen to the entire episode at https://howibuilt.it/027 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by Sensei ———— Streamlined Solopreneur is the podcast for solopr...
Jul 16, 2022•10 min•Season 1Ep. 276
Register for my free workshop with Ecamm: https://ecamm.com/joe I’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 project, I thought we had more of that narrative. Well let me tell you, I could not have been more wrong. Dickie’s approach to writing and his frameworks can help anyone become a better writer, and Ship 30 helps brand new creators go through th...
Jul 11, 2022•56 min•Season 1Ep. 275
Register for my free workshop with Ecamm: https://ecamm.com/joe Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by TextExpander ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business...
Jul 09, 2022•10 min•Season 1Ep. 275
Register for my free workshop with Ecamm: https://ecamm.com/joe “All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you probably sell it online, which means someone’s code is powering your business. And your buyers are experiencing your business through code. So the worst thing for your business is bad code because that makes for a bad experience. And I know w...
Jul 04, 2022•57 min•Season 1Ep. 274
Register for my free workshop with Ecamm: https://ecamm.com/joe “Creator” is a word that has really come into focus in an industry in the last few years. But content creation is nearly as old as the internet itself. And building businesses from your content…that’s not new either. Just ask Chris Coyier, the founder who recently sold his hugely popular blog, CSS Tricks, to Digital Ocean. We talk about his journey, how he made money, and answer the question: are we seeing an uptick in content acqui...
Jun 27, 2022•1 hr 1 min•Season 1Ep. 273
Register for my free workshop with Ecamm: https://ecamm.com/joe When you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help. Top Takeaways: When writing for hum...
Jun 20, 2022•54 min•Season 1Ep. 272
Register for my free workshop with Ecamm: https://ecamm.com/joe Jeff Sheldon does what he does extremely well. But he's also expanded his business from clothes to coffee and paper products. How does he do it without burning out? Listen to today's bit to find out. Listen to the entire episode at https://howibuilt.it/013 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate t...
Jun 18, 2022•8 min•Season 1Ep. 8
Register for my free workshop with Ecamm: https://ecamm.com/joe Over the last few weeks, I have been interviewing experts on communities, newsletters, referral programs, and more. As a result, I've taken some of my favorite advice and I've started implementing it. So today is going to be a solo episode where I'm going to tell you everything I've been doing to grow my audience. We'll take a look at some tools I've been using, some techniques I've been implementing, and perhaps the most important ...
Jun 13, 2022•49 min•Season 1Ep. 271
Register for my free workshop with Ecamm: https://ecamm.com/joe Chris Lema knows a lot about a lot. But did you know he was doing no-code well before it became the movement it is today? In this bit, he tells us a little about how to successfully build a web app without code. Listen to the entire episode at https://howibuilt.it/012 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solopreneur is the podcast for solopreneurs who want t...
Jun 11, 2022•7 min•Season 1Ep. 7
Register for my free workshop with Ecamm: https://ecamm.com/joe Can you build a business off of a Twitter challenge? Perhaps it’s not as simple as that, the core concept is there: create something for people to rally around, and you have a community. Participate with them and you have engagement. Jay Clouse knows a thing or two about building communities and successfully launched his own membership called Creative Companion…by basically starting with a Twitter challenge called #Tweet100. After c...
Jun 06, 2022•1 hr 4 min•Season 1Ep. 270
Register for my free workshop with Ecamm: https://ecamm.com/joe Chris Coyier is a man of many hats and has successfully started and sold websites, wrote books, and has a great tech startup. In today's bit, he offers some advice that is the key to his success. Listen to the entire episode at https://howibuilt.it/006 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their...
Jun 04, 2022•9 min•Season 1Ep. 6
Register for my free workshop with Ecamm: https://ecamm.com/joe What is stopping you from creating content? That’s the question that Alban Brooke and I set out to answer. But it didn’t start that way. I thought we’d talk about podcast stats and what creators can do to make money. But there is no making money if there is no content. So we get back to basics. And if you’re stuck, this is a conversation you need to hear. Top Takeaways: it’s really easy to see the end result you want: a book, a huge...
May 30, 2022•1 hr 4 min•Season 1Ep. 269
Register for my free workshop with Ecamm: https://ecamm.com/joe Carrie Dils was building communities before it was cool. And was actually doing the building! In today's bit, Carrie tells us about how she built her podcast community and the pros and cons of doing your own dev work. Listen to the entire episode at https://howibuilt.it/005 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solopreneur is the podcast for solopreneurs who ...
May 28, 2022•11 min•Season 1Ep. 5
Register for my free workshop with Ecamm: https://ecamm.com/joe LinkedIn Learning is a force in the online course space, with hundreds of courses, millions of learners, and a well-oiled machine for putting out great content. I, along with today’s guest, Carrie Dils, are fortunate to be long-time instructors for the platform. I invited Carrie on to catch up, and I thought it would be fun for us to exchange notes on how we come up with ideas for, and then record, our LinkedIn Learning courses. In ...
May 23, 2022•1 hr 3 min•Season 1Ep. 268
Register for my free workshop with Ecamm: https://ecamm.com/joe Cory Miller dolled out so much great advice in Episode 4 that we're getting a twofer. He tells us about how one of iThemes' most popular products came out of solving a big problem they had. Then he tells us the importance of maintaining an email list. Listen to the entire episode at https://howibuilt.it/004 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solopreneur is...
May 21, 2022•10 min•Season 1Ep. 4
Register for my free workshop with Ecamm: https://ecamm.com/joe A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, P...
May 16, 2022•57 min•Season 1Ep. 267
Register for my free workshop with Ecamm: https://ecamm.com/joe When you have a membership or subscription, your goal is to prevent churn, or people leaving. The best way to do that is to deliver value. But it's also a matter of how often you ask your subscribers to evaluate the value they get. Here's what Brian Krogsgard recommended. Listen to the entire episode at https://howibuilt.it/003 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Strea...
May 14, 2022•16 min•Season 1Ep. 3
Register for my free workshop with Ecamm: https://ecamm.com/joe Most people who start a business hate it when they get away from the actual work and move towards managing — the business and the people. But not James Laws. James has started several successful businesses and his favorite part is building the culture, ensuring employees are happy, and ultimately making sure everyone feels fulfilled…so much so that he wants to help more founders do just that. And he plans to, with tools, software, c...
May 09, 2022•1 hr 9 min•Season 1Ep. 266
Register for my free workshop with Ecamm: https://ecamm.com/joe Too many people decided they want to make an online course, spend 6 months making it, and launch to crickets. Rebecca Gill knew better, and her advice from Episode 2 can save you a ton of time (and heartache). Listen to the entire episode at https://howibuilt.it/002 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solopreneur is the podcast for solopreneurs who want to ...
May 07, 2022•12 min•Season 1Ep. 2
Register for my free workshop with Ecamm: https://ecamm.com/joe It’s the first-ever feedback episode! I read a couple of reviews — one good, one bad, and how I’m adjusting — and then answer listener questions. It’s a fun episode! We cover getting started in content creation, growing your audience, configuring a Stream Deck, and podcast interviews. Show Notes: My Live Stream Kit My Stream Deck blog post My Stream Deck video A specific use case for launching apps Masters of Doom Feedback Join Crea...
May 02, 2022•43 min•Season 1Ep. 265
Register for my free workshop with Ecamm: https://ecamm.com/joe Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews. Listen to the entire episode at https://howibuilt.it/001 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet ———— Streamlined Solop...
Apr 30, 2022•14 min•Season 1Ep. 265
Register for my free workshop with Ecamm: https://ecamm.com/joe How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the importance of both of these things. She has launched not one, not two, but 3 content businesses — successfully selling her previous ones. Today she’s here to share her insight on why she started They Got Acquired, doing research to produce good co...
Apr 25, 2022•56 min•Season 1Ep. 264
Have you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to forget it before you implement it? Maybe that feeling is amplified when you go to a conference. There are so many great takeaways...how can you remember it all? It's almost like you need a TL;DR for when that happens. And How I Built It has been going pretty much weekly for nearly 7 years! As we approach 300 episodes, I wanted to surface some of the best advice from asking "how ...
Apr 22, 2022•2 min•Season 1Ep. 264
Register for my free workshop with Ecamm: https://ecamm.com/joe What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to get people to it. Top Takeaways: Quality is better than quantity. Instead of spending 5...
Apr 18, 2022•1 hr 1 min•Season 1Ep. 263
Register for my free workshop with Ecamm: https://ecamm.com/joe 5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mistakes to avoid, how to come up with good content, and how to make money. It’s a packed...
Apr 11, 2022•56 min•Season 1Ep. 262
