“Failure is fuel. It is what propels us onward and upward.” As AlloSource’s Chief Financial Officer, Raime Leeby Muhle oversees all of the finance, accounting, and information technology needs of the organization. With over 18 years of experience, Raime’s background spans emerging high growth businesses to large and mature organizations. She has held various senior leadership positions with finance and operational responsibilities. Prior to AlloSource, Raime held key leadership positions at Galv...
Jul 16, 2018•30 min
“’Content is king’ is a very clichéd phrase because it’s true.” Larissa Murillo is the marketing manager at MarketGoo, an SEO application for businesses looking to optimize their websites for search engines. Larissa is a marketer with a focus on research, growth, and resource optimization. At MarketGoo she is responsible for boosting company profile, profit, and for driving acquisition no matter the resources available. Her focus was previously on mission-critical software for the financial sect...
Jul 12, 2018•19 min•Ep. 183
“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences. Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation . His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sa...
Jul 11, 2018•28 min•Ep. 182
“When you focus on what the person WANTS, you can technically sell something without ever talking about the features and benefits.” Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15-year career h...
Jul 05, 2018•35 min•Ep. 181
“Everything needs to feel very personal and very personable.” Michelle Levitt has been the marketing and creative director for Heil Sound for over 13 years. Michelle’s background is as a musician, an artist, a marketer, and a creator. She knows from experience that personal development is professional development. At Heil Sound, Michelle is responsible for oversight of all advertising decision making, design, and execution; management and presentation of company social media; website layout and ...
Jul 03, 2018•24 min•Ep. 180
“No one believes it when you say you're cool. But, when someone else says it, everyone believes it.” Brad Smith is the COO of Jack Grace, a premier golf footwear company specializing in high-quality saddle golf shoes with unique saddles you can swap. Brad has a diverse background in marketing, customer service, strategy, politics, and international retail. Before joining Jack Grace, Brad was at Skullcandy, a hyper-growth consumer lifestyle brand, where he worked on numerous projects to move the ...
Jun 28, 2018•43 min•Ep. 179
“We should always be thinking about how we can make our customers’ lives easier.” Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence awar...
Jun 28, 2018•27 min•Ep. 178
“ Building your intuition is like building a muscle.” Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way through each stage, up until the day you land softly on the other side of it all. A catalyst, speaker, ...
Jun 27, 2018•32 min•Ep. 177
“ It’s about building the cathedral rather than laying the bricks.” David Sasson. David Sasson is the president of overstockArt.com. His strengths are business strategy, innovative solutions, marketing and sales, and general business management and leadership. His leadership focus is on building a team of individuals that are committed to their growth goals and the exciting environment that they are building. Listen And Learn: The rewards of going above and beyond for your customers. His philoso...
Jun 25, 2018•33 min•Ep. 176
The only constant in marketing today is that change is here. In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing data for deep analysis and insights. He is an expert on digital marketing, content marketing, customer ...
Jun 25, 2018•30 min•Ep. 175
Content Creation is About “Figuring Out What Solution the Piece of Content is Going to Solve.” Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private companies. Steve is a highly regarded speaker on entrepreneurship, eCommerce, and Facebook advertising. He has b...
Jun 19, 2018•22 min•Ep. 174
Everything rises and falls on leadership. In a business, you need systems, you need people, and you need leadership. Howard Partridge is an international business coach, #1 Amazon bestselling author, and an in-demand conference speaker. He grew up on welfare, started his first business out of the trunk of his car, and went on to create a multimillion-dollar, turnkey enterprise. He has owned nine small businesses, and for two decades has helped small business owners revolutionize their businesses...
Jun 18, 2018•24 min•Ep. 173
“Data is the heart of technology. Without insight and data into buyer behavior, you can’t increase revenue.” Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns across Europe, Asia, and North America, and is passionate about helping organizations make sense of mar...
Jun 13, 2018•25 min•Ep. 172
Effective Leadership Start by Becoming the Person You Want Everyone Else to be Jeff Piersall is founder and CEO of SCB Marketing. He has devoted his career to inspiring, motivating, and connecting entrepreneurs, business leaders, and communities through his four business journals, numerous specialty publications, marketing services, and speaking engagements. Jeff co-authored the book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change , a motivational guide for success in a conti...
Jun 12, 2018•29 min•Ep. 171
DRIVING TRAFFIC AND LEVERAGING YOUR BRAND ON AMAZON BIO: Fahim is founder of the San Francisco-based eShopportunity, an e-commerce growth consulting firm. Prior to starting his own business, he was a category manager at Amazon where he owned and managed a multi-hundred-million-dollar category and one of the largest categories in the U.S. During his tenure, he was able to grow his business >50% despite a flat market. Fahim founded eShopportunity in 2014 to help brands better understand and gro...
Jun 11, 2018•41 min•Ep. 170
“Retail is not dying; it’s changing. It’s the smart brands that are moving beyond the traditional model of ‘walk in a store, buy something, leave store.’” Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represent the NetSuite AFA across all products. He is focused on clo...
Jun 07, 2018•19 min•Ep. 169
“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.” Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European mo...
Jun 06, 2018•26 min•Ep. 168
SHOW NOTES Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from...
Jun 01, 2018•24 min
SHOW NOTES Debbie’s career has been focused on creating discipline around delivering the best possible technology experiences for team members within large corporate environments. She has worked in Marketing, Communications, IT and in Business Units - both internally and on customer accounts. She has led teams who developed companywide assets such as a brand resource center, an internal social network, and a personalized IT self-help portal. Listen and Learn: Why leaders need to be good communic...
May 31, 2018•38 min•Ep. 166
SHOW NOTES Ken Schuetz is the CEO and founder of Aligned Influence Consulting and the creator of the Aligned Influence model. Ken is the author of many articles and of a soon-to-be released book which documents the Aligned Influence model and its application in organizations that have boards and executive teams. Ken utilizes his 25-years of experience as an executive in higher education, multiple years as board leadership, and an academic background in organizational communication to help organi...
May 24, 2018•31 min
SHOW NOTES With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns. In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management tea...
May 08, 2018•37 min
SHOW NOTES With over a decade of experience in digital advertising and marketing, Rick Martira has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for some of the top advertising agencies including MediaCom, Omnicom and Digitas, where he deployed suc...
May 07, 2018•31 min
SHOW NOTES Kimberly Davis life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years experience in front of groups and audiences of all sizes. Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; Customer Experience Programs in the US, UK, France, Germany, and Hong Kong; and employee engagement/leadership development workshops for a multitude of Fortune 500s throughout the US. An exp...
May 01, 2018•31 min
Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-sell...
Apr 30, 2018•33 min
SHOW NOTES As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software” as well as a past winner of Brand Innovators “Top 50 Wo...
Apr 24, 2018•33 min
SHOW NOTES Min Wang is Vice President of Digital Marketing for Brocade globally, where she leads the teams responsible for the company’s digital and customer experience transformation, marketing operations, online marketing, Web, Search, demand generation and pipeline, marketing technology, data, and analytics. Min has 20 years of high-tech industry experience spanning software, hardware and cloud services. As a transformative, passionate and result-driven marketing executive, Min has a track re...
Apr 18, 2018•28 min
SHOW NOTES Jeremiah Smith is the Cofounder and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs. For 11 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen first hand how clients have been unnecessarily burned by other agencies in the past or confused by mislea...
Apr 17, 2018•39 min
SHOW NOTES Kae Penner Howel is currently the Creative Director for Green Chef, the first certified-organic meal kit company, Kae has many years of experience leading teams and inspiring great work on global brands. At Green Chef, Kae leads a multi-disciplinary team developing advertising, photography, video, packaging, and content for a wide array of marketing platforms. Before that, at DanoneWave, Kae led an award-winning in-house creative agency focused on design, storytelling and creative str...
Apr 11, 2018•37 min
SHOW NOTES Annie Eaton is the founder and CEO of Atlanta-based immersive experiences company, Futurus. She leads a team of developers and creatives to produce interactive virtual and augmented reality content. In 2017, Annie was named the Technology Association of Georgia (TAG) Young Professionals’ Technologist of the Year. Listen and Learn: What the impact of virtual reality is on marketing Why maintaining the perfect mix of strategy is crucial The differences between 360 videos and computer re...
Apr 05, 2018•28 min
SHOW NOTES Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26 years experience in software solutions, 17 in wireless and emerging technologies, and 9 in manufactu...
Apr 04, 2018•20 min
