StrategyCast - podcast cover

StrategyCast

Lori Jones from Avocet Communicationsavocetcommunications.com

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodes

Episode 154: Add an Authentic Touch, with Tom Schwab of Interview Valet

SHOW NOTES Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your b...

Apr 02, 201829 min

Episode 153: Create a Brand for Yourself, with Olga Mizrahi of Chunk of Change

SHOW NOTES Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine, and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future offers boots-on-the-ground methods for success by evolving the readers perspective and process. Olga is a local Southern California business owner, a blogger for entrepreneurs and fre...

Mar 26, 201830 min

Episode 152: Organizing Data, with Michael Pratt of Panamplify

SHOW NOTES Michael Pratt is the Co-founder and CEO of Panamplify, a company using artificial intelligence to automate report building for marketing agencies. Panamplify was born out of insights identified while running Extra Sauce, the digital marketing agency he founded in 2010. In a previous life, Michael ran the Media, Telecommunication, and Entertainment proprietary trading desk at Goldman Sachs for 10 years before forming the statistical arbitrage hedge fund Modulus Capital in 2005. After a...

Mar 22, 201834 min

Episode 151: Gaining Control, with Craig Hallenberger author of The ART of Being Successful

SHOW NOTES Craig Hallenberger is a motivational speaker and success coach. His background working on the front line of sales as a financial advisor, his strategic vision being in business development for a small software company, as well as his time with C-level leadership as a corporate trainer, gives him a unique ability to effectively communicate with a wide range of audiences. His message makes audiences think deliberately about their thoughts and the effect they have on their actions and ul...

Mar 21, 201832 min

Episode 150: Fail Fast, Quit Often, with Kim Tracy of Maxwell James Speaker Agency

SHOW NOTES Kim Tracy owns and operates The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. She has helped hundreds of seasoned professionals move forward in their careers. Listen to this episode to gain insight on taking a second look at your internal processes. Listen and Learn: How to implement a "result only work" environment Why your millennial team members need to be built up How to increase communications and pr...

Mar 20, 201834 min

Episode 149: Practice Authentic Listening, with Danita Bye of Sales Growth Specialists

SHOW NOTES Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With a masters of arts in transformational leadership, she has served on the boards of private Christian...

Mar 19, 201827 min

Episode 148: The Solution to a Broken System, with Alan Pitt of Barrow Neurological Institute

SHOW NOTES Alan Pitt, M.D., is a Professor at the Barrow Neurological Institute, one of the country's premier centers of excellence for neuroscience. He has degrees from Stanford University (B.A 83) and the University of Arizona (M.D 88). He did postgraduate training in Internal Medicine, Neurology, Radiology and Neuroradiology. Over the past two decades, Dr. Pitt has worked at the nexus of computers and medicine, looking for better ways to stitch together our fragmented care system. He passiona...

Mar 15, 201826 min

Episode 147: Solving the People Puzzle, with Kathleen Quinn Votaw of TalenTrust

SHOW NOTES Kathleen Quinn Votaw is founder and CEO of TalenTrust. After over 18 years in the staffing industry, Kathleen realized that the traditional business model was broken, was outdated, and didn’t always act in the best interest of companies or job candidates. She founded TalenTrust in 2003 and resolved to completely disrupt the status quo and address the weaknesses of traditional staffing/recruiting. She envisioned much more than a typical search firm. Ten years later, TalenTrust has beco...

Mar 13, 201829 min

Episode 146: Implementing Strong Communication Tactics, with Kevin Riddleberger of DispatchHealth

SHOW NOTES Kevin brings over 15 years of experience in the healthcare industry as a clinician and in management. Prior to DispatchHealth, he was the head of clinical solutions and strategy at an industry leading consumer mobile health app company called iTriage. Kevin has been a board certified physician assistant for over a decade. Over the years Kevin has served as a clinical preceptor for area physician assistant students, served on numerous boards and committees including; quality improvemen...

Mar 12, 201823 min

Episode 145: Putting Process in Place, with Rick Brinkman

SHOW NOTES Dr. Rick Brinkman is a leadership and communications expert who teaches Conscious Communication® for leadership, teamwork, customer service, and effective meetings. Since 1987 he has conducted more than 4,000 programs in 17 countries, sharing his insights on human behavior and strategies for practical communication. Rick is known for Educating through Entertainment, using humor and storytelling to make learning memorable. A popular keynote speaker, his clients range from the Astronaut...

Mar 07, 201828 min

Episode 144: Passion Motivates, with Ron Kiefel of Wheat Ridge Cyclery

SHOW NOTES Ron Kiefel was the 1983 US road, time trial, and team time trial champion and competed at the 1984 Olympics in the road race and team time trial, winning a bronze medal in the time trial. He then turned professional and competed in the professional peloton through 1996. Kiefel rode and finished six consecutive Tours de France (1986-91). He was the first American to win a Grand Tour stage when he won stage 15 of the 1985 Giro dâItalia, riding from LâAquila to Perugia. Ron has settled a...

Feb 28, 201832 min

Episode 143: Growth Goals, with Karen Briscoe of 5 Minute Success

SHOW NOTES Karen Briscoe is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends. Karen regularly speaks on a national and local level on the Best of 5 Minute Success. Further, she is the host of t...

Feb 27, 201824 min

Episode 142: Be a Power Player, with Marja Norris of MarjaNorris.com

SHOW NOTES Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work. Her latest book, The Unspoken Code: A Businesswomans No-Nonsense Guide to Making It in the Corporate World, provides women wit...

Feb 22, 201835 min

Episode 141: Looking Deeper with Adam Robinson of Hireology

SHOW NOTES Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for Inc . , and Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management. Adam is passionate about e...

Feb 19, 201833 min

Episode 140: Grace not Guilt, with Denise Green of Brilliance Inc.

SHOW NOTES Denise R. Green is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab, Denise founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less stressed, and have more ease and fulfillment in all areas of their lives. Denise's new book, Work-Life Brill...

Feb 14, 201838 min

Episode 139: Live and Breathe Your Brand, with James Worthington of Kneaders Bakery and Café

SHOW NOTES James Worthington has held many positions throughout the history of Kneaders Bakery and Café, including being the brand’s first franchisee with the opening of the Midvale, Utah location. In 2007, he joined the corporate team as Director of Operations, before taking the position of CEO in 2013. During his direction, the brand has experienced a 500 percent growth in restaurant locations with an expansion to 56 stores. Worthington’s primary responsibilities include the development and ma...

Feb 14, 201835 min

Episode 138: Finding a Niche, with Barry Carson of Xybix Systems

SHOW NOTES Barry co-founded Xybix Systems in 1991 with a vision of inventing an adjustable height table that had enough range to let users sit and stand. Barry has led and grown Xybix from two people in a basement to become a leading technical furniture manufacturer with cutting-edge American manufacturing and over 65 employees. Listen and Learn: Why a leader needs to be fair and flexible How to get your employees on the same page How to surfaces quality content Why you need to incorporate socia...

Feb 13, 201828 min

Episode 137: True Empowerment, with Kelly Charlton of ENAVATE

SHOW NOTES Kelly Charlton is a senior leader with a background in customer-centered marketing, sales operations, and sales management. Adept at grasping big picture concepts in large companies and complex industries, Mrs. Charlton is skilled at creating strategic marketing plans from high-level visioning, and then implementing those plans to achieve company targets. While serving on a leadership team, Mrs. Charlton is as a role model. Within the start-up environment, her optimistic mindset, hand...

Feb 12, 201819 min

Episode 136: 2018 Public Relations Trends, with Lisa Metzger of Avocet Communications

SHOW NOTES Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and ...

Jan 30, 201829 min

Episode 135: 2018 Inbound Marketing Trends, with Angus Robertson of Convercent

SHOW NOTES As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications. At Spirent, Angus was responsible for four product lines and $250M of revenue. During Angus’ tenure at Spirent he built Spirent’s Asia services business from Hong Kong, ...

Jan 30, 201836 min

Episode 133: 2018 Digital Trends, with Eric Greener of ExactDrive

SHOW NOTES Eric Greener is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform. Founded in 2008, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering our clients to find precisely targeted audiences and generate desired results. Listen and Learn abo...

Jan 30, 201820 min

Episode 132: On the Front Lines, with Anne Doyle of International Women's Forum

SHOW NOTES Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting. Today, Anne’s focus is the unlimited possibilities just ahead as women and the most diverse workforce in our history begin...

Jan 29, 201835 min

Episode 131: At the Heart of Business Culture, with Danny Gutknecht of Pathways

SHOW NOTES Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making. Listen and Learn: What is at the heart of business culture How to create internal motivation amongst your team What are the four domains of existence Where Danny'...

Jan 24, 201826 min

Episode 130: Eloquent Delivery, with Paul Geiger of New York Speech Coaching

SHOW NOTES Paul Geiger helps businesspeople communicate clearly, overcome their fear of public speaking and promote themselves and their ideas with effective speech techniques. He is currently a Senior Associate Instructor at New York Speech Coaching in New York City. Paul uses his training, his experience and, more importantly, his intuition to figure out the key action steps that work for each individual client. Paul is also an accomplished actor, voiceover artist, and on-camera host. His new ...

Jan 22, 201831 min

Episode 129: Driving Home the Most Impact, with Sheeba Philip

SHOW NOTES Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney. She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsibilities include oversight of all media buying/planning, advertising/communications planning, PR, digi...

Jan 15, 201841 min

Episode 128: Maintaining Comradery, with Rohan Kale

SHOW NOTES When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot of money. €25,000+, to be exact. He took out an education loan and traveled 6,700km to Germany to pu...

Jan 05, 201829 min

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build courage and confidence and develop their business plans and culture to become high-performance orga...

Jan 04, 201839 min

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build courage and confidence and develop their business plans and culture to become high-performance orga...

Jan 03, 201839 min

Episode 126: Bikes and Businesses, with Rich Allen of Tour de Profit

SHOW NOTES Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader. Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the University of Texas and hosts a weekly radio show. His iOS App is titled Ultimate Business Tune Up. His new...

Dec 20, 201736 min

Episode 125: Personable, Approachable, and Available, with Jack Elston of Black Swift Technologies

SHOW NOTES Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies. He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS. Jack received his Ph.D. from the University of Colorado Boulder in 2011 where his research culminated in the design of a UAS used to conduct the first-ever interce...

Dec 19, 201718 min
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