Episode 182: Optimizing Your Data to Optimize Your Conversions, with Brian Massey of Conversion Sciences

Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.

Listen And Learn:

• How to deliver the experience your customers are expecting by using behavioral science and conversion optimization.
• Why most optimization strategies are broken and how to fix them.
• Why you don’t have to be a data scientist to implement conversion optimization.
• Why data only works if there is a culture of experimentation.
• The importance and necessity of embracing data.

TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE.

TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.