StrategyCast - podcast cover

StrategyCast

Lori Jones from Avocet Communicationsavocetcommunications.com

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodes

Episode 94: Growing your People, with David Long of MyEmployees

SHOW NOTES David Long is a Speaker, Award-winning Author, World Class CEO and “Student of the Game of Business.” He is Founder/CEO of MyEmployees, a 29-year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry and his company was recently listed in INC Magazine's "INC 5000 Fastest Growing Companies in America." His company, MyEmployees, has developed a three-pronged approach to engage your team and make them fiercely loyal to you their leader by surveying them, th...

Oct 06, 201744 min

Episode 93: Sales as a Craft, with Tiffani Bova of Salesforce

SHOW NOTES Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker having delivered over 250 keynote presentations around the globe to over 300,000 people on sales transfo...

Oct 05, 201747 min

Episode 92: Working with Tenacity, with Thomas Rock Lindsay of SmallBiz Brainiac, Inc. and Humanly HR, LLC

SHOW NOTES Thomas Rock Lindsay helps small and medium-sized employers save money and time by relieving them of employer responsibilities, improve workplace safety, and increase their level of regulatory compliance.... plus a whole lot more! He resigned from his position as the COO of Vensure Employer Services earlier this year and went from being a PEO operations guy for the past 24 years to a sales guy. He decided it was time join the dark side....sales. And now that he is a Vensure Marketing G...

Oct 04, 201733 min

Episode 91: Setting a Compelling Vision, with Carl Wright of Wright Partners

SHOW NOTES Carl has a BS in Civil Engineering from the University of Delaware. He is a licensed Professional Engineer in Pennsylvania and New Jersey. Carl started in the construction trades to work his way through high school and college. After graduation, Carl was hired by URS, a global leader in engineering and construction, as an engineer leading environmental cleanup projects as a general contractor. Carl then learned the land development business from the inside as a project manager for Nav...

Oct 03, 201733 min

Episode 90: A Culture of Innovation, with Bill Capsalis of MarkEnomics

SHOW NOTES As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation. He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products). He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years, he’s been a consultant, pub...

Oct 02, 201746 min

Episode 89: The Bar Can Always Go Higher, with Gal Ratner of ShopSnap

SHOW NOTES Gal is an award-winning technology veteran. He is the co-founder and CEO of ShopSnap, a modern e-commerce platform and the founder and CEO of Inverted Software, a software consulting firm in Los Angeles CA. With over twenty years of software experience, his designs are responsible for powering fortune 500 companies in multiple industries. Gal led international teams on major financial, media and entertainment, gaming and e-commerce projects. Some of his projects include Microsofts Win...

Sep 29, 201729 min

Episode 88: Sharing Our Secret Sauce, with Doug Parker of RepairMyCreditNOW.com

SHOW NOTES Over the past two decades, Doug has led multiple companies to success including a financial services company where it went from a small sole proprietorship in 1997 to its 2008, 2009 and 2010 selection by Inc. Magazine as one of the fastest-growing private companies in America. Ranked No. 408 in ’08 on the Inc. 5000 list, that company has risen to become a major employer in the Dallas/Fort Worth area and is recognized nationally as a leader in the financial services industry. Doug grew...

Sep 27, 201734 min

Episode 87: Challenging the Status Quo, with Nat Greene of Stroud International Ltd

SHOW NOTES Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform. The hallmark of each of these efforts is simple: deliver results.In 2001, aged 28, Nat co-founded Stroud International and later as CE...

Sep 25, 201736 min

Episode 86: Navigating in a Media Rich World, with Don Osmond of OzComm Marketing

SHOW NOTES Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years...

Sep 22, 201742 min

Episode 85, Disruptive Innovation, with Keith Camhi of Great Play and FitLinxx

SHOW NOTES For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by: 1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers 2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competition 3) Building, leading, and inspiring high-performance, cross-functional teams to drive both steady gr...

Sep 20, 201743 min

Episode 84: Finding your Authentic Voice, with Randall Kenneth Jones of MindZoo

SHOW NOTES Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal. After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Naples Daily News and offered to write an independent newspaper column—a blend of personal & profess...

Sep 16, 201742 min

Episode 83: Accelerating Your Success, with John Bowen of CEG Worldwide

SHOW NOTES John Bowen, a lifelong entrepreneur, is a coach for financial advisors and a matchmaker for successful families in finding the right financial advisor to help them make smart decisions about their money. John is the CEO of CEG Worldwide, a firm dedicated to helping financial advisors transform their practices into simple, elegant wealth management businesses that serve their clients well and create value. Financial advisors engage CEG to enhance their client impact, increase net incom...

Sep 13, 201751 min

Episode 82: Creating Brand Ambassadors, with Ted Risk of Wibby Brewing

SHOW NOTES Ted Risk is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company. Ted and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby. Ted and Ryan met in Ithaca, New York while they were both studying at Ithaca College. While studying Sport Management and Economics, Ted was heavily involved with variou...

Sep 13, 201744 min

Episode 81: Maintaining Velocity, with Will Burger of Hope Foods

SHOW NOTES Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods. Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling. Listen and Learn: How marketing can help sustain a lift in sales Discover the importance of research in marketing Why int...

Sep 11, 201738 min

Episode 80: Putting Structure in Place, with Mike Caflisch of APG

With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management. Caflisch came to APG from The Boeing Company, where he served as director of Airspace Programs for Boeing Commercial Aviation Services. In this role, he was responsible for progr...

Sep 08, 201739 min

Episode 79: Driving Strategy, with Mike Caflisch of APG

SHOW NOTES With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management. Caflisch came to APG from The Boeing Company, where he served as director of Airspace Programs for Boeing Commercial Aviation Services. In this role, he was responsibl...

Sep 06, 201750 min

Episode 78: Achieving Financial Freedom, with Pam Friedman of Divorce Planning of Austin

SHOW NOTES Pam Friedman has over 20 years of financial planning and investment experience. Prior to partnering with Silicon Hills Wealth Management, LLC, Pam. Friedman was on Wall Street in both New York and London structuring and raising capital for both public and private companies. Upon her return to Texas, Ms. Friedman spent six years on the faculty of the Finance Department in the McCombs School of Business at The University of Texas at Austin. Pam's area of expertise is marital financial p...

Aug 23, 201740 min

Episode 77: The Capacity to Grow, with Larry Broughton of broughtonHOTELS

Larry Broughton is an award-winning hotelier and entrepreneur, bestselling author, keynote speaker, and former US Army Green Beret. As Founder/CEO of Anaheim, California-based broughtonHOTELS, CBS News has called Larry the nations foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he's, among the top hospitality experts in the country. He has been featured in national newspaper and magazine articles and is a guest expert on ever...

Aug 21, 201746 min

Episode 76: Crunching the Data, with Susan Baier of Audience Audit Inc.

Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.

Aug 16, 201744 min

Episode 75: How Much Risk are You Willing to Accept with Eliot Wagonheim of Wagonheim Law

Eliot Wagonheim is a speaker, strategist, author, and educator. As general counsel to SMBs, Eliot restricts his practice to those clients who embrace innovation and understand the difference between a calling and a job. Through his FARsighted platform, Eliot serves as a confidante, mentor, strategist and sounding board for entrepreneurs and organizational leaders

Aug 14, 201744 min

Episode 74: Out Thinking and Out Anticipating with Mike Stromsoe of Stromsoe Insurance Agency

SHOW NOTES After working in the restaurant and produce businesses, Mike Stromsoe joined his father’s insurance agency in 1986. He then started his own successful agency which he and his wife still run today along with two additional businesses. Among many things, it is Mike’s core belief that one gets what they give in this world. His passion is teaching and inspiring people who want to be taught and inspired. Mike Stromsoe, “The Unstoppable Profit Producer”, continues to change the lives of ent...

Aug 09, 201745 min

Episode 73: Playing the Ground Game, with Kerry Christopher of General Motors

SHOW NOTES Kerry Christopher has two decades of communications experience working for global automotive companies, including General Motors, Goodyear Tire & Rubber, Volkswagen, and Hyundai. He is currently director of internal communications for General Motors in Detroit, Michigan. In this position, he leads a team of communications professionals focused on improving business results through two-way communications between leaders and employees. Kerry has spent most of his career working for ...

Aug 07, 201754 min

Episode 72: Looking Beyond the Product, with Jesse Freitas of StickerGiant

Jesse Freitas creates leads through a variety of channels and content. He is into all things marketing with a focus on Digital Marketing driving e-commerce growth. He is constantly adapting to new technologies, updates, and channels day to day. Jesse is a content creator, whether it be blog writing, social media, video direction, building landing pages or SnapChat story building. He loves brand management and takes pride in the StickerGiant personality he helps manage and control. He also manage...

Jul 24, 201730 min

Episode 71: A Celebration of Community, with Jessica Erickson of the Longmont Economic Development Partnership

SHOW NOTES Prior to joining the Economic Council Jessica Erickson was the Senior Industry Development Manager for the Colorado Office of Economic Development and International Trade focusing on retention, expansion, and recruitment of businesses specializing in Advanced Manufacturing, Infrastructure Engineering, Electronics, Financial Services, and Technology & Information. Prior to joining OEDIT, Jessica served as the Manager of Business Retention & Expansion and Interim Director of Eco...

Jul 17, 201724 min

Episode 70: Making the Brand Sing, with Sheryl O'Loughlin of REBBL

SHOW NOTES Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County. In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become an industry leader and game-changing company with national distribution. After growing to $100MM in ...

Jul 05, 201744 min

Episode 69: On the Job Training, with Shane Stott of Walker Tape Co

Shane Stott is the CEO of Walker Tape Co and the co-founder of Zen Float Co. He is also a Best -Selling Author of the Float Tank Cure and is currently at work on a new book of meditations. Shane is an inventor and creator at heart and has revolutionized both of his industries. He brings his personal passion into all he does. Shane has been featured on ABC, MSN, The New York Times and Yahoo and a Red Carpet experience for E Entertainment, He feels very fortunate in the exposure and positive feedb...

Jun 21, 201735 min

Episode 68: Extreme Opposites, with Ari Meisel of Leverage

SHOW NOTES Ari’s story starts in 2006 when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day. With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved ones, Ari embarked upon an extraordi...

Jun 12, 201735 min

Episode 67: Market Disruptions, with Michele Wucker of Gray Rhino & Company

SHOW NOTES An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in her third book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. THE GRAY RH...

Jun 05, 201747 min

Episode 66: Closing the Achievement Gap, with Lori Canova of "I Have a Dream" Foundation of Boulder County

SHOW NOTES Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorado (Boulder Valley and St. Vrain Valley.) Lori helped start the local Mentors Matter group which focuses on recr...

May 31, 201741 min

Episode 65: Setting Conditions of Satisfaction, with Jeffrey Hayzlett of C-Suite Network

SHOW NOTES Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of three bestselling business books, The Mirror ...

May 24, 201740 min
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