Episode 82: Creating Brand Ambassadors, with Ted Risk of Wibby Brewing

SHOW NOTES Ted Risk is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company.   Ted and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby. Ted and Ryan met in Ithaca, New York while they were both studying at Ithaca College.   While studying Sport Management and Economics, Ted was heavily involved with various student organizations. He was the Treasurer and Trip Leader for the school's Habitat for Humanity student affiliate, served on the Public Relations Student Society of America and was an Intramural Sport Supervisor while there. During the Summer's between school years, Ted worked at a Summer camp in New Hampshire where he taught baseball and basketball for the first two years and served as the Director of Athletics for the next two.   Upon returning to Chicago following his final Summer in New Hampshire, Ted opened and managed a community oriented, small health club in the Wicker Park neighborhood of Chicago. After 6 years of gaining valuable management, leadership, sales, and marketing experience, he and Ryan began crafting their plans to open Wibby Brewing.  

Listen and Learn:

• How developing relationships create brand ambassadors
• Discover the importance of staff education
• Why social media is only as good as you make it
• How to plan for success
• Why it is essential to immerse your business in the community culture

TO LEARN MORE ABOUT WIBBY BREWING, CLICK HERE.

TO FIND TED ON LINKEDIN, CLICK HERE.