StrategyCast - podcast cover

StrategyCast

Lori Jones from Avocet Communicationsavocetcommunications.com

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodes

Episode 64: Getting the Biggest Bang for your Buck, with John Pollock of Financial Gravity

SHOW NOTES In a sea of boring and outdated business advice, John is changing the conversation on how small business owners approach taxes, profit and the path to growth. As the CEO of Financial Gravity, he’s helped hundreds of entrepreneurs to find legal, moral and ethical ways to lower their tax, raise profit and create wealth. The result? His clients can finally start living their American Dream – a key reason they started their business in the first place.

May 22, 201744 min

Episode 63: Becoming Owner Independent, with David Finkel of Maui Mastermind

SHOW NOTES David is an ex-Olympic level athlete turned business multimillionaire. He is a Wall Street Journal and Business Week best- selling author of 9 business and financial books, including co-authoring SCALE with Priceline.com co-founder Jeff Hoffman. David is the founder and CEO of Maui Mastermind®, one of the world's premier business coaching company which has worked with over 100,000 business owners, helping them grow their companies and get their lives back. Davids clients enjoy an aver...

May 15, 201746 min

Episode 62: Living in the Brand, with John Bryant of No-Li Brewhouse

SHOW NOTES John Bryant is the owner of No-Li Brewhouse in Spokane, USA. He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA. John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and owner of No-Li Brewhouse. John has served on the Association of Brewers Board, Brewers Association of America...

May 08, 201746 min

Episode 61: Chasing Your Vision, with Jay Irwin of CBST Adventures

SHOW NOTES Jay Irwin is an adventurous soul who is determined to inspire people through wilderness experiences. During a 23-year rewarding career in the computer software industry, Jay had the opportunity to lead and inspire companies to enhance their productivity and success through innovative software solutions. He created entrepreneurial initiatives within some of the largest software companies in the world. After a year-long sabbatical, Jay has successfully rounded the corner on combining hi...

May 02, 201743 min

Episode 60: Knowing What you Want, with Craig Ballantyne of Early To Rise Publishing, LLC

SHOW NOTES Craig Ballantyne is called The World's Most Disciplined Man by his friends and coaching clients. He's also the author of The Perfect Day Formula: How to Own the Day and Control Your Life, and creator of the world-famous fat-burning workout system, Turbulence Training. Craig has been a contributor to Men's Health magazine for over 17 years, and he teaches his clients to get more done, make more money, and still get home in time for dinner. Craig discovered his talent for helping stress...

May 01, 201743 min

Episode 59: Maintaining Your Power, with Daina Middleton

SHOW NOTES Daina Middleton is an executive leadership coach with over three decades as a business leader and CEO. She pioneered digital marketing at Hewlett-Packard, was the global CEO at Performics, the largest performance marketing company in the world, and ran global business marketing at Twitter. Currently, she serves as a director on the boards of Marin Software and Healthwise. A frequent speaker, she also appears in Forbes, Fast Company, The Huffington Post, Adweek , and on CNBC. She lives...

Apr 24, 201741 min

Episode 58: Staying on the Same Page, with Mark C. Winters of Rocket Fuel Ventures

SHOW NOTES Mark's passion is helping entrepreneurs get unstuck so they can pursue their freedom. Depending on the unique situation, Marks talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction - with clarity. As a teacher, coach, and facilitator, Mark spends most of his time directly engaged with entrepreneurial leadership teams as a Certified EOS Implementer helping them implement EOS in the...

Apr 17, 201742 min

Episode 57: Working on the Business Not in it, with Craig Cody of Craig Cody and Company, Inc.

SHOW NOTES Craig Cody is a Certified Tax Coach, Certified Public Accountant, Business Owner and Former New York City Police Officer with 17 years experience on the Force. In addition to being a Certified Public Accountant for the past 15 years, he is also a Certified Tax Coach. As a Certified Tax Coach, As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and...

Apr 03, 201737 min

Episode 56: Putting the First Foot Forward, with Christopher Algea of Keen One Quinoa

SHOW NOTES Christopher Algea is originally from Memphis, TN where he grew up on a small farm while also engaging in business whenever the chance arose. Christopher started working in restaurants at a young age which led him eventually to a restaurant in Boulder that introduced him to quinoa while working and going to school at CU Boulder. One thing led to another, and with the help of great friends, mentors and family, Keen One Foods was born which currently makes quick cooking organic meals tha...

Mar 27, 201745 min

Episode 55: Survive, Thrive and, Succeed, with Rick Wright of Children's HopeChest

SHOW NOTES Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative. In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageo...

Mar 20, 201741 min

Episode 54: Finding the Unique Way to Tell the Story, with Matt Hargarten of WhiteWave

SHOW NOTES Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food, and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce. As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications programs around crisis and issues management, financial communications, M&A/integration, employee &a...

Mar 13, 201748 min

Episode 53: The Goal Posts Keep Getting Higher, with David DuPont of TeamSnap

Dave is the boss around TeamSnap, doing everything from running the company to sweeping the floors, and everything in between. Since forming the company he has managed three successful investment rounds, secured strategic partnerships and overseen impressive growth. He continues to focus on both day-to-day and long-term initiatives while managing the company. Dave has more than 20 years of experience in technology leadership positions. He was previously CEO of SANRAD, a venture-funded storage ne...

Mar 06, 201746 min

Episode 52: Mapping the Customer Journey, with Andrew Dod of SharpSpring

SHOW NOTES Award-winning marketer, agency executive, critically-acclaimed author and columnist, Andrew has helped launch more than four dozen technology companies and hundreds of products and services over the past 25 years. Tech companies of all sizes rely on Andrew to help shape their narratives, re-position their brand and steal share from better-known competitors. A crisp thinker who weaves compelling and impactful stories, Andrew is highly respected for his passion, intellect, foresight and...

Feb 27, 201747 min

Episode 51: Keeping it Fresh, with Jim Adams of Qrunch Foods

Jim Adams is a founding partner of QRUNCH Foods and serves as the company’s Chief Executive Officer. Before starting QRUNCH Foods, Adams launched Redbud’s Raw Dog Food, a line of premium raw dog food made from naturally raised meats and organic vegetables and fruits. Adams has spent nearly 20 years in various marketing roles. He was Executive Director of Marketing for Chipotle Mexican Grill for a number of years, where he directed all aspects of the company’s marketing efforts. Adams is also a f...

Feb 20, 201744 min

Episode 50: Working to Make a Difference, with Lloyd Lewis of arc Thrift Stores

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado. Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown fr...

Feb 08, 201729 min

Episode 49: Rolling Up Your Sleeves, with Maggie Scivicque of arc Thrift Stores

As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records ). She held the position of top U.S. sales person for the company from 2001 to 2004 (out of 3300+ stores), and she received ...

Feb 06, 201735 min

Episode 48: Speaking the C-Suite Language, with Rachel Silva of MarketTech Enterprises

Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the Assistant Vice President of Pep Boys overseeing the online, mobile, offline and in-store customer expe...

Jan 29, 201734 min

Episode 47: A Complete Picture, with Art Boulay of Strategic Talent Management

Art is a Certified Master Coach (CMC) granted by the Behavioral Coaching Institute, and an Odyssey Certified Consultant (OCC) granted by the Odyssey Consulting Institute. He is also a recognized leader in the application and interpretation of world-class individual and group assessment tools including a derivative of the Hartman Value Profile. Art has clients all over the United States, Europe, and Australia. Art has an undergraduate degree from Middlebury College, an MBA from Southern New Hamps...

Jan 23, 201746 min

Episode 46: Loving the Work That You Do, With Drew McLellan of Agency Management Institute

Drew McLellan’s a 25+ year marketing agency veteran who lives for creating “a-ha” moments for his clients, clients’ customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home. Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow. Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publ...

Jan 17, 201747 min

Episode 45: Sales and Marketing Amplified, with Heather Ann Havenwood of Sexy Boss Inc

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies, and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground...

Jan 09, 201743 min

Episode 44: Growing and Preserving Wealth, with Helen Raleigh of Red Meadow Advisors, LLC

Helen Raleigh, CFA, DTM, was born and raised in Communist China. She arrived at America in 1996 as a student. She knew no one and had less than $100 in her pocket. She took on three part-time jobs, including washing dishes at Chinese restaurants, while supporting herself through graduate schools. Through a combination of hard work and scholarships, Helen earned her master's degree in business economics from the State University of New York, College of Oneonta, as well as a masters degree in busi...

Jan 04, 201739 min

Episode 43: Redefining the Problem with Stephen Long of Motere Consulting

As founder and president of Motere Consulting, Dr. Stephen Long applies an educative, rather than rehabilitative, consulting model resulting in an average of 115% financial performance improvement for his clients with a zero failure rate. Through his work with exceptional leaders, champion athletes, fighter pilots, military special operations personnel, top salespeople, high performers and corporate executives, Dr. Long has helped permanently raise productivity from adequate to outstanding. Appl...

Dec 28, 201645 min

Episode 42: Doing Change Through People, with Bob Tipton of R S Tipton, Incorporated

Bob Tipton is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author who is passionate about helping individuals, groups, and entire organizations reach for and achieve exceptional results. He has more than 35 years of experience in assisting organizations of all types in designing and facilitating transformational change through excellence in vision creation, strategy development, process execution, and technological effe...

Dec 18, 201639 min

Episode 41: Slowing Down to Move Faster, with Leslie Hassler of Your Biz Rules

Have you ever felt like walking away from everything in your business? In her first business, Leslie Hassler sure did. After struggling to grow back her interior design business after the 2008 recession, Leslie was ready to through in the towel. She was burned out and just sick and tired of being sick and tired. In an ultimatum moment with herself, Leslie decided to get help or get out. Within 6 months she grew her business 150% and then set about rewriting the rules to business and get back her...

Dec 07, 201641 min

Episode 40: Forging the Team with Jerry Comer, with Comer & Associates, LLC

Jerry Comer has been helping companies build high-performing organizations since the early 1990’s. His early career in engineering, marketing, sales and manufacturing with various organizations led him to realize that many companies struggle with the key elements associated with great performance: leadership, teamwork, clarity of purpose and ability to execute. Building a healthy organization drives teams to higher levels of performance and improved bottom line results. Through Comer & Assoc...

Dec 05, 201640 min

Episode 39: Focusing on the Positive with Nicole DeBoom of Skirt Sports

Born and raised in the Chicago suburbs, Nicole was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband (future 2-time Ironman World Champion), Tim DeBoom, on a flight to the 1995 ITU World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 200...

Nov 28, 201647 min

Episode 38: Putting on Your Hat, with Devon Kerns of Devote Dating

With a focus on single professionals, many people refer to Devon as the RockStar of Dating and Love. He has made it his mission to empower one million single professionals by the end of 2017. In ten years Devon has coached over one thousand single professionals around the country on relationships, emotional intelligence, and lifestyle management, He has devoted himself to helping men and women master the art of knowing themselves well enough to get what they really want out of dating, relationsh...

Nov 21, 201650 min

Episode 37: Focus is Power, with Joshua Tabin of Wild Zora

Over the past 30 years in both Europe and the United States, Josh has been: Founder and CEO of more than 20 businesses, mostly in the areas of technology and food; an Officer and Executive Committee Member of Young Presidents Organization in the Chicago, Warsaw, Geneva, Prague, and Denver chapters; an Entrepreneur of the Year award winner; and has enjoyed helping a variety of businesses navigate their challenges by working with other entrepreneurs at organizations including: New York University,...

Nov 16, 201634 min

Episode 36: A Journey for Every Type of Customer, with Karl Becker of The Carruthers Group

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

Nov 09, 201639 min

Episode 35: A Small Act That Becomes Mighty, With Robbie Vitrano of Good Spread

In most ways, Robbie was "ruined" by New Orleans, a dying city, that he thought he was saving. It turns out it saved him, leading to the remaking of his brand design studio (Trumpet) into the launchpad for an entrepreneurial ecosystem that's at the center of a refocused, civically reengaged New Orleans. Robbie now runs, designs, and invests in food companies with social and environmental impact such as Good Spread, a nut butter company launched from a non-profit maker of a therapeutic peanut but...

Nov 07, 201639 min
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