StrategyCast - podcast cover

StrategyCast

Lori Jones from Avocet Communicationsavocetcommunications.com

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodes

Episode 34: The Strength of Your Reputation, with Pamela Gockley of Reputatus

Pamela S. Gockley is an internationally known speaker, humorist and astute student of business for over 21 years. She is the co-founder of Vigilant Corporation, and creator of The Reputation Factor, Reputatus Learning and the innovator of the Reputation Strategy philosophy "Starts with You, but It's not about You." Using her own 4D's of Reputation Strategy and transformed her struggling business into a thriving marketing and training business. Pam is a frequent guest on radio shows, podcasts and...

Nov 02, 201632 min

Episode 33: Breaking Down Stigmas, with Paige Burkes from Health Solutions

Paige Burkes has 25+ years of experience as a strategic CFO/COO helping rapidly growing companies achieve their goals. In her years of experience, she has come to understand that we as entrepreneurs, employees and consultants need to find more effective ways of achieving our versions of success. The traditional methodologies are no longer working for us. In fact, they're making us more stressed and less happy by the day. You can read more on her ideas for implementing mindfulness in your life at...

Oct 26, 201629 min

Episode 32: Flexible and Collaborative Leadership, with Lea Woodford of SmartFem Media Group

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is in ...

Oct 24, 201631 min

Episode 31: Encouraging Growth and Development, with Kim Tracy of Maxwell James Speaker Agency

Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare. As marketing manager for Penton Media’s Boardwatch and CLEC Magazine, Kim managed all aspects of promoting both trade pubs and their comp...

Oct 19, 201624 min

Episode 30: One Team Communicating the Same Message, with Eric Wallace of Left Hand Brewing

Jon Eric Wallace is the President and co-founder of Indian Peaks Brewing Company, parent company of Left Hand Brewing Company. Eric grew up around the world as the son of an Air Force officer, and was exposed to good beer at a precocious age in Germany. He graduated from the U.S. Air Force Academy in 1984 with a degree in international affairs, and spent 8 years in the Air Force as a communications officer in Italy and Turkey before moving back to the U.S. in 1993. Upon his return, he was inspir...

Oct 17, 201645 min

Episode 29: Building Your Own Doors, with Louie La Vella

Louie was a former music TV host, interviewing hundreds of a-list celebrities and now turned entertainment branding expert, with clients such as concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing and branding for years. It really is unbelievable to see large scale ticketed events bring in tens of thousands of people and music talent grow their following to the hundreds of thousands - all due to social media con...

Oct 11, 201629 min

Episode 28: Making Good TV and Celebrating Entrepreneurship on Shark Tank, with Adam Cookson and Craig Beinecke of TekDry

Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview to learn more about this amazing adventure! Adam’s responsibilities include strategic business plann...

Oct 10, 201622 min

Episode 27: Taking Care of People Who Take Care of You, with Mark Ward

Mark was born and raised in Longmont Colorado. He attended Briar Cliff University on a baseball scholarship, and graduated with a health promotions management degree. Mark received his Master of Arts in Teaching with an emphasis in K-12 P.E. from Hasting College. He was the head Softball coach for 2 years as well as the Assistant Athletic Director. In 2005, Mark moved back to Colorado and worked for his brother’s landscape company. He joined Ward Electric in 2008 and in 2012 purchased partial ow...

Oct 03, 201630 min

Episode 26: The Pre-Shark Tank Interview, with Adam Cookson and Craig Beinecke

Craig Beinecke and Adam Cookson are co-founders of TekDry, a revolutionary new and growing retail consumer servicer for recovering waterlogged phones and devices while saving your data in 30 minutes. This is Adam’s encore interview with Integrate & Ignite. Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion. Craig is focused on devel...

Sep 28, 201613 min

Episode 25: Collaboration in the Sale Process, with Barbara Weaver Smith

Barbara Weaver Smith is founder and CEO of The Whale Hunters®, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and author of the new Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers. Her business development process is based on the collaborative culture of the Inuit people and how they engaged their entire village to land whales. Barbara works with companies to grow their business by making bigger sales to bigger customers. ...

Sep 23, 201640 min

Episode 24: Tolerance For High Risk, With Steve Levy

Through more than 20 years in the Workforce Management, sales and operations fields, Steve has a clear understanding of the challenges retailers face communicating with distributed locations. He noticed a change in the marketplace around the time he founded ThinkTime. Large, expensive, difficult-to-deploy systems no longer met the needs of today's retail organizations. Steve and his team built ThinkTime in the cloud, so it's more affordable and easier to install. He knows most retail companies c...

Sep 21, 201633 min

Episode 23: Helping People Lead Better Lives, with Linda LaGanga

Building better service systems is the thread through the tapestry of Linda LaGanga’s career history, which spans high-tech startup operations, clinical service delivery, and quality and process improvement. As an author and educator in clinical appointment scheduling and service operations, Linda has forged new frontiers of clinical appointment scheduling research and practice to promote better access to healthcare services. Linda is the VP of Quality & Informatics at Mental Health Partners...

Sep 16, 201627 min

Episode 22: Building Culture in a Virtual Company, with Jason Blumer

Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, design, and marketing agencies only. Jason focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the clients. Jason also founded Thriveal in 2010 as a way to help CPA firm owners connect. Since that time, Thriveal has helped many firms g...

Sep 14, 201627 min

Episode 21: Passion around Vision, with Chris Bouck

As a founder and principal at SDR Ventures, a Denver-based investment banking firm, Chris works closely with clients executing mergers and acquisitions, securing equity and debt financing and implementing strategic initiatives aimed at maximizing shareholder value. He has 25 years of experience in strategic and transaction advisory services along with the Series 24, 62, 63 and 79 securities licenses. Chris is also a founding partner at Coulton Creek Capital and BlackBook, Inc.® Chris is a Vistag...

Sep 12, 201621 min

Episode 20: Setting the Tone at the Top, with Julie Reiskin

Julie Reiskin is the executive director of the Colorado Cross-Disability Coalition (CCDC). CCDC advocates for social justice for people with all types of disabilities. CCDC is a leading disability rights organization whose unique model of blending legal and non-attorney advocacy has achieved results for thousands of Coloradans with disabilities. With a motto of Nothing About Us Without Us Ever, CCDC has led the way in citizen or client engagement and CCDC trained advocates permeate the Colorado ...

Sep 07, 201631 min

Episode 19: Business as a Force for Good, with Shaun Oshman

Shaun has spent his career cultivating teams to do amazing things. He cultivated a team at YMCA Camp Ockanickon to develop and deliver the highest quality experiential education programs. Today, he leads the team at iSupportU to provide the highest quality IT support and consulting. Through all of these endeavors, learning has been a common theme. In order to truly know 'how to learn', he finished a Masters in Education to prepare him to teach. A thirst for understanding brought him to the field...

Aug 31, 201627 min

Episode 18: Educating Women on Personal Finance, with Lynn Evans

Lynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money. Her presentations encourage participants to look into their past for clues on what they were taught about mon...

Aug 29, 201631 min

Episode 17: Translating your Vision into a Reality, with Alan Bloom

For his entire career, Alan has been involved in all aspects of point-of-purchase advertising from design to delivery. He co-founded Data Display Corporation in 1980. Later he acquired a small neon company as a division and renamed it Neon Glassworks. Data Display was sold in the mid 1980s and Neon Glassworks was renamed Zeon Corporation to better reflect the wide range of products and services offered beyond neon. Along the way, the company constantly changed to meet market needs and Alan’s own...

Aug 22, 201636 min

Episode 16: Learning How to Listen, with Max Rogers

Max Rogers is a veteran entrepreneur and leader with a track record of growing successful businesses. His business philosophy is deeply rooted in honesty, transparency, providing valued and excellent service while enabling employees to enjoy rewarding careers. As the President of AddOns, Inc., Max is responsible for scheduling, directing, coordinating and supervising the company so that AddOns, Inc. may service customers under the optimum conditions of productivity, efficiency, cost effectivenes...

Aug 17, 201625 min

Episode 15: Forging Relationships, with Lloyd Lewis

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities, and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado. Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown f...

Aug 15, 201627 min

Episode 14: End Your Day without Any Regrets, with Robin Autorino

Robin Autorino is an award winning chocolatier and has been named by Dessert Professional as one of the Top Ten Chocolatiers in North America in 2013. Becoming a chocolatier was a very unlikely outcome for Robin from the very beginning. As early as she can remember, she had been allergic to chocolate and was not able to enjoy it as a child or during most of her adult life. Grown up and in search of adventure, Robin joined the Navy to see the world. Having been stationed in Spain, Guam, Australia...

Aug 10, 201626 min

Episode 13: Finding Passion in What You Do, with Jason Pfaff

Based just south of Denver in Centennial, Colorado, The Kitchen Showcase has been serving Colorado homeowners, builders, and interior designers for nearly 30 years. Jason’s Father, Doug Pfaff started the business in 1983 and after graduating from MidAmerica Nazarene University, Jason Pfaff joined the family business. He has been with the company for 10 years now.

Aug 08, 201629 min

Episode 12: Doubling Down on Communication, with Kendra Prospero

Kendra Prospero is CEO & Founder of Turning the Corner LLC, a Boulder-based career coaching, recruiting, and business cultivation services organization helping job seekers and companies transform the way they think about work. For job seekers, she helps them find work they love. From resume writing to career coaching, and job search essentials, she and her team accelerate the job search process. Kendra has spent years counseling people on their careers, giving resume advice and bringing tale...

Aug 03, 201636 min

Episode 11: The Pursuit of Excellence is Ongoing, with Scott Baker

Scott Baker is Mill Operations Officer for Icebox Knitting, LLC. Scott manages the daily office duties, procurement of raw materials, sales and logistics. Design Innovation is one of his favorite tasks, but the work flow calendar usually takes him away from the drawing board and puts him behind the keyboard. He began his entrepreneur career at the age of ten in Boulder, Colorado and finished his undergraduate work 1992 with a degree in Urban and Regional Planning with in emphasis in database man...

Aug 01, 201632 min

Episode 10: Pointing your Team in the Right Direction, with Matt Bonoma

Matt joined Red Idea LLC in 2010 and is a Partner, General Manager, and Food & Beverage Consulting Practice Director. Matt was named a 2016 40 Under Forty honoree by BizWest Media as one of the top young professionals in Boulder and Broomfield counties. 40 Under Forty honorees are selected as the best and brightest emerging leaders making a difference in their companies, industries and communities. Matt earned his MBA with a focus in Entrepreneurship at the University of Colorado at Boulder,...

Jul 27, 201623 min

Episode 9: Differentiate Beyond the Basics, with Sam Allen

Sam Allen is an Executive Coach based in Boulder, CO. As a Chair with Vistage International, the worlds leading chief executive membership organization, he facilitates peer groups and coaches CEOs and Business Owners to increase their effectiveness and enhance their lives. Sam is an experienced CEO. He was International President for The Sports Authority, and managed the creation of a subsidiary in Canada and a joint venture company in Japan, which quickly grew to eighteen stores and $200 millio...

Jul 25, 201636 min

Episode 8: Keeping it fresh and new, with Jacqueline Claudia and Christy Brouker

Jacqueline Claudia , CEO and Co-Founder of LoveTheWild, is a lifelong fish nerd who thought she was going to be a marine biologist when she grew up. Instead, after graduating from the Wharton School at the University of Pennsylvania and the Darden School of the University of Virginia, she spent 15 years working in corporate strategy and innovation before finding her way back to fish. She fell in love with the potential for sustainable aquaculture while working on the Velella Project. She founded...

Jul 20, 201623 min

Episode 7: Hesitation can Hurt your Business, with Kimberly Smith

Kimberly Smith, a former compliance officer developed the highly acclaimed client due diligence and Anti Money Laundering compliance software application, SILO in 2012. This software is the compliance solution many regulated businesses seek. For too long compliance professionals have struggled with AML obligations, frequently using inadequate software or Excel spreadsheets to manage the mountain of client data and due diligence documents, unable to run timely, adequate, informative reports often...

Jul 18, 201631 min

Episode 6: Who You Surround Yourself with Really Matters, with Leo Bottary

Leo Bottary is Vice President, Peer Advantage for Vistage Worldwide, where he directs a thought leadership initiative on the power of peer influence for business leaders. Leo recently coauthored the book, The Power of Peers with Leon Shapiro, which was released by the publisher in March, 2016. Since 2008, Leo has also served as an adjunct professor, teaching online and on campus residencies for two of Seton Hall University’s graduate communication and leadership programs. In 2015, he was named a...

Jul 13, 201632 min

Episode 4: Connecting the dots, with Adam Cookson

Adam Cookson co-founded TekDry International in 2013 — a company that recovers wet smart devices such as cell phones, tablets, computers, watches, cameras, wearables and other devices from moisture intrusion. As co-founder and CEO, Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion. Adam brings over 25 years of successful corporate star...

Jul 06, 201620 min
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