StrategyCast

Lori Jones from Avocet Communications•avocetcommunications.com

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Last refreshed: July 16th, 2025 at 4:35 PM ⓘ

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Episodes

Episode 3: Putting the client at the center, with Kirk Dando

Kirk Dando helped scale and sell a billion-dollar company. As a C-level executive, he walked the lonely road of leadership and worried himself to distraction, but learned a lot. For more than 20 years, he has worked with more than 6,000 executives. These include ten Ernst & Young Entrepreneurs of the Year and several Best CEO winners. His bestselling book, Predictive Leadership: Avoiding the 12 Most Common Mistakes that Derail Growth-Hungry Companies, shows execs how to predict and prepare f...

Jul 04, 2016•23 min

Episode 2: Culture of your business, with Scott Sutton

Scott Sutton, President & Founder of Unser Karting and Events has a Bachelor of Arts in Communications from Washington State University. He has a diverse background, working in an array of fields including public relations, advertising, operations, sales, and marketing. He has worked in various industries including high technology, retail, service, and construction. In 2004, Scott started his first company, a high tech security integration firm which he grew into a multi-million-dollar compa...

Jun 22, 2016•28 min

Episode 1: Freedom means success, with Stephen Woessner

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. What sets Stephen and Predictive ROI apart is its uncommon approach to digital marketing. Stephen founded the...

Jun 20, 2016•43 min

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