That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up? By breaking your own model and doing things in new ways. Check your ego and serve your audience. Kyle and Pritch break down the how and why, with examples and thought process behind successful business model adaptation. This is episode #49. In three more weeks, we will celebrate a full year...
Aug 02, 2018•10 min
It’s easy to fall into the Summertime procrastination trap, but we’re here to help you avoid the pitfalls of putting off what needs to be done. Kyle will share the motivation tips that helped him while working at home in 2011-12 and Pritch will add bits of wisdom he learned as a Public Affairs Officer for the Navy Seals. If it’s good enough for the Seals, it’s good enough for your small business. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube...
Jul 26, 2018•12 min
That’s right, we’re challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to measure your marketing effectiveness? Let’s discuss! Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discus...
Jul 19, 2018•7 min
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or checked off their To-Do list. Big mistake! So, what’s the right order, the plan components and how does all of this add up to a strategy that is effective and efficient? How does this approach help a business grow today and long-term? We discuss in deta...
Jul 12, 2018•9 min
Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through the process then you have a much higher chance at positive results. What is the #1 reason so many business leaders fail to work the process in the right way? Too much focus on what you’re doing to sell your product / service (act now) and too little focus on why y...
Jul 05, 2018•9 min
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to (effectively) resonate with? We will have the answer to that question and more when trying to influence others to do something beneficial for your business or organization. We start with theory, but talk through research, planning, tactics and finally measurement for yo...
Jun 28, 2018•8 min
The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as you move forward. Technology is changing how business gets done every day. Not just tech businesses, but all businesses. The need for adaptability has never been greater. So how can you commit to a strategy and business plan if you need to change it tomorrow? By creating measured flexibility in your p...
Jun 21, 2018•9 min
Have you noticed how combative communication has become? We definitely have! As a follow-up to last week’s discussion about the ways to best utilize success, today we discuss how we can make our society a better place with more honest, open and civil discussion and not rhetoric, half-truths and trolling. Communication professionals, business leaders and digital influencers can make a difference in the tone and tactics of modern communication. Now is the time to create better examples. Subscribe ...
Jun 14, 2018•9 min
What is the key to success? We’ll tell you on this episode of the #NeoMarketing Podcast. The topic was inspired by an episode of the #SaturdayMorningHustle podcast our CEO Kyle Golding produces each week. www.saturdaymorninghustle.com What is the definition of success, and what will you if you reach your own success goals? How will you react, how would success change you and what does you being successful have to do with other people? All items we discuss this week. How would being a success in ...
Jun 07, 2018•8 min
Pritch has put together an amazing five-part outline for ethical leadership every business owner, manager, decision maker, team member, employee and entrepreneur needs to consider. Listen to the podcast to hear the full details for each of these five categories: 1. Respect Others – It’s the Golden Rule 2. Serve Others – Servant leadership in the interest of others 3. Be Just – Concern for fairness, justice, diversity and inclusion 4. Honesty – More than just telling the truth 5. Build Community ...
May 31, 2018•9 min
Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next. 1. Artist are the original storytellers 2. Storytelling is content creation 3. In marketing content is king 4. This is why business needs to embrace artist On this week’s #NeoMarketing Podcast, we’ll be discussing visionary marketing tactics, the use of t...
May 24, 2018•9 min
This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a “Listening Tour” of the US concerning membership in PRSA by young professionals. Pritch and Kyle discuss the impact on a career from continuing education, networking and challenging yourself by interacting with your professional peers. Not just fresh out of school and low-level employees, but all professionals can benefit from memberships. At the same time CEO’s, Dir...
May 17, 2018•10 min
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not your audience. Kyle and Pritch break down how to avoid these pitfalls. Positioning is finding the best way for your business to compete with others in the market by finding and aligning your business strengths in a competitive scenario against the areas of weakness for your competition. This gives the advantage to you. Finding your position in th...
May 10, 2018•12 min
We have a special guest on today’s podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011. Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says “Content tells, Copy sells and Conversion Copy is copy on steroids”. She starts with research, then writing and then testing and validation. Too man...
May 03, 2018•8 min
On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law, the difference between C-Corp and S-Corp filings and more. Joe is a huge advocate (and we agree) of assembling a team of professionals for your personal/family wealth management in the same way you hire teams for your business endeavors. More than just wealth management, this team should include your l...
May 01, 2018•11 min
Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and how to avoid them. Pritch’s Top 5 Communication Mistakes Spin Is A 4 Letter Word Ethical Lapses (big and small) The Micro-Managing Boss Objectives (that aren’t really) These Are Tactics, Not Strategy Kyle’s Top 5 Communication Mistakes Not Using Brand Voi...
Apr 26, 2018•13 min
There are a plethora of options for entrepreneurs, non-traditional business owners and non-profit organizations can operate without huge upfront cost or commitments. On #NeoMarketing Ep. 35, Kyle and Pritch discuss some of these options including co-working, startup incubators/accelerators, civic and professional organizations. Today’s episode was recorded in the co-working space at Project 3810 , right down the hall from The Golding Group office. We’ve been a fan of co-working for years, which ...
Apr 19, 2018•8 min
Today we discuss our business advice reading list. Both Pritch and Kyle detail the books they are currently reading and recommending to others. The full list is below, but listen to find out why they like these specific writers and who can benefit from each of the books recommended. Pritch didn’t feel comfortable mentioning his book The Comprehensive Public Relations Reader: Function and Practice but we think you might like it as well. Kyle’s List: Start With Why by Simon Sinek and Crush It + Cr...
Apr 12, 2018•5 min
One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative opinions. If you are going to be a communications professional, entrepreneur or business decision maker then you really need very thick skin. Overly emotional responses are less efficient and less effective. Slow down, take your time and get it right. A...
Apr 05, 2018•7 min
In this bonus podcast episode, Diana Rogers Jaeger from Love To Appreciate discusses the business benefits of creating a Culture of Appreciation in the workplace. Diana breaks down the competitive advantages and costs savings for recruiting, retention and performance when your corporate culture includes appreciation. We discuss how to orientate these cultural changes based on the company’s goals and core values for maximum impact. Diana breaks down the 5 Languages of Appreciation in detail: 1. W...
Apr 04, 2018•7 min
Highlight audio from the #ResultsJunkies North American Tech Tour in Stillwater, OK featuring The Golding Group CEO Kyle Golding speaking very specifically about how to create effective branding for your start-up. This special episode was recorded and edited by Sarah Zubair . Check out her YouTube channel . Sarah’s video edit of this episode is on our YouTube Channel http://bit.ly/GoldingGroupYouTube . The full 45-minute talk will be available soon. In less than 4 minutes, Kyle discusses Brandin...
Mar 29, 2018•4 min
It’s a special guest dual episode of the #NeoMarketing podcast this week. Pritch is on Spring Break so we have two special guest segments. First, we have Diana Rogers Jaeger discussing how to create business success through employee and customer/client appreciation, loyalty and retention. Learn more about Diana and the culture of appreciation at LoveToAppreciate.com . Our second special guest is Joe Hendrix, CPA from Mariner Wealth Advisors talking with our CEO Kyle Golding about building a team...
Mar 22, 2018•12 min
This week on the #NeoMarketing podcast we will be talking about “Branding For Start-Ups” from the recent presentations by our CEO Kyle Golding for the Stillwater, OK stop of the Paul Singh #ResultsJunkies North America Tech Tour and the NW-OKC Chamber #MarketingMonday workshops. “Everyone wants to know about Marketing and Advertising for business, but Branding is step #1. It’s where you start. There are a lot of misconceptions still about Branding. Especially when it comes to Start-Ups. Everyone...
Mar 15, 2018•10 min
#NeoMarketing Podcast from the NEW podcast production studio on the campus of the University of Oklahoma. Today, we’re talking about how college students and young professionals are preparing for careers in communications. This includes the use of the latest technology, techniques and trends in content distribution, advertising and public relations. The lines between the disciplines continue to blur, so universities are adapting so they can best provide the skill sets today’s student/tomorrow’s ...
Mar 08, 2018•6 min
High ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to high standards to honest business practices. Your Marketing and Public Relations teams have an additional level of ethical consideration when communicating with the public, stakeholders, employees, etc. This week, Pritch and Kyle break down the pros/cons of ethics and decision-making. Every communication professional will face situations wh...
Mar 01, 2018•11 min
This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it’s marketing) and how to keep your focus on the right area of communication at all times in the sales process. Bonus: What’s the worst sales experience you’ve ever had? Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http:/...
Feb 22, 2018•11 min
A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popular financing and alternative ways to get a start-up off the ground. This includes: • Traditional Bank Loans and Lines of Credit • Venture Capital • Angel Investors • Accelerators and Incubators • Friends and Family • Grants • Credit Cards Also, Jennifer Seaton...
Feb 15, 2018•20 min
The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empowering your staff to react in case of a crisis. The key is preparation, training and reinforcement. All things you must do before a crisis happens, not as it’s happening. Training should include reviews, table-top exercises and real-life scenario role-playing....
Feb 08, 2018•18 min
This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and story ideas with an actual “News Peg” to it and not everything your client wants “news” for. The relationship should work both ways, with you giving your media contacts tips on newsworthy events and stories that have nothing to do with you or your clients. Just a win for ...
Feb 01, 2018•15 min
“Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find a way to accomplish that with a profit margin (every business has to make a profit or die) and you now have a viable business model. Give them what they want, how they want it! Learn the lessons of old-school cable companies and cell phone prov...
Jan 25, 2018•11 min
