In a special guest segment “bonus” podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios , a Norman, OK-based technology company with an online learning and content focus. We discuss the ways technology is changing how we learn, communicate and do business in 2018. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube . Every week on the NeoMarketing podcast, The Golding ...
Jan 23, 2018•5 min
Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement. Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employees stand for. The keys are building relationships and engagement. Can you mid-level employees do a ...
Jan 18, 2018•14 min
It’s that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn’t. Just because your business is profitable, doesn’t mean there isn’t room for improvement. Side Note: Almost no one is doing 5-year strategic plans anymore. Business moves too fast today. Prepare a 12-18 month plan with a 36-month max. When setting goals, never start with tactics (the fun ...
Jan 11, 2018•12 min
As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happened in 2017, and we expect a whole lot more in 2018. We want to thank everyone for listening, subscribing, sharing online and supporting the show. We do this every week to help small business, entrepreneurs and those looking to hustle and grind their way to a ...
Jan 04, 2018•9 min
In today’s market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuable than a flawless launch. There is no “perfect” time for anything. Even Gary V. and Casey Neistat had to learn as they worked. Technology is making it possible to bring the best ideas to reality fast. We started the #NeoMarketing podcast with no real idea wha...
Dec 28, 2017•9 min
The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthropy, public events and employee giving programs all benefit businesses as responsible members of the local community. But there is so much more a business can do, for all the right reasons. . Bonus question: What are your family plans for the Christmas holiday? ...
Dec 21, 2017•10 min
The first video podcast from the new #ContentFactory in the Project 3810 space . There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing? Don’t just listen to experts advice, but watch what they do. Reverse engineering others success is a very effective way of finding your path to the same success. The first key not waiting, but getting started with what you know and improve from there. Subscribe to the...
Dec 14, 2017•7 min
Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised sales pitch? Did the ad connect with the right audience as intended? Is it authentic to the BK brand? Why or why not? So what can BK do to prove the authenticity of a campaign like this? By sharing background, decision making process, planning and collaborators...
Dec 07, 2017•10 min
How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tools on the “backside” of Twitter, Instagram, Facebook, etc. The “big” data that can be collected and utilized is providing tremendous innovation, but is still in its infancy with so much more potential to come. How do you put a number on relationships? Social me...
Nov 30, 2017•10 min
It’s #MensHealthMonth #Movember #NoShaveNovember . For Golding Group partner Pritch Pritchard, it’s personal. He had a close call with prostate cancer a few years back, so today we’re putting the word out about getting a check-up as part of Men’ Health November also known as Movember. Recorded at the OU Innovation Hub on the Norman, OK campus a great space for creative professionals and entrepreneurs. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they w...
Nov 22, 2017•5 min
The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds and diversity of thought. Diversity creates value in organizations due to the mix of thought processes that come along with different life experiences. But how can organizations how conversations about sensitive subjects like race, gender, sexual orientation or politics ...
Nov 16, 2017•10 min
Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the success of a campaign. Consistency – You just can’t stop after a few attempts, keep it up Research – The How and Why, Googling isn’t research Audience Focus – Customers and Stakeholders, Pain Points, Motivation, Behavior and Goals Customization – Audience, Reason for Campaign, Delivery Channel, Time Table Objectives – Need ...
Nov 09, 2017•11 min
“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information in different ways. Ultimately, Big Data is research for understanding your customer and target stakeholders as part of the marketing 2-way conversation. Big Data by itself powerful, but even more so when combined with real-world input and balanced by refinin...
Nov 02, 2017•7 min•Ep. 11
Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit. That is internal efficiency. If you can lower the cost of doing business, you can make more per transaction. The Golding Group partners examine both sides of the conversation and how to utilize both for maximum efficiency, effectiveness and business success. Bonus Question: What is the role of creativity in business? Subscribe to the Neo...
Oct 26, 2017•13 min
We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc…. backed by content, influencer, inbound, relationship-based and/or push+pull marketing strategy is essentially PR. Solidly written core messaging, consistent across all digital and traditional media, that creates a truthful impression of a business, non-profit, event, etc…. cur...
Oct 19, 2017•15 min
The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few of the topics that are changing the role of PR professionals today: Big Data Diversity in PR The Dark Web / Hacking Online Reputation Management Change Management Research Availability Strategic Planning Also...
Oct 12, 2017•9 min
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today’s 24-hour news cycle and social media reporting makes preparation and protocol for crisis communications an absolute necessity. The Golding Group partners discuss when and how to manage information flow during a crisis that directly affects your business. We also discuss when to comment or stay...
Oct 05, 2017•10 min
The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss: Podcast Anchor.fm Passive audio Short form video Shrinking attention spans Blogging and social media today Vlogging Engagement Aggregation of content Use, reuse, consistency Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGr...
Sep 28, 2017•14 min
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include: 24 Hour News Cycle or 24 Second News Cycle Social Media: Friend or Foe Controlling The Message (or not) Give Answers, But Also GIve Prospective Ethics = Creditability Respond To A Crisis or No Response Bonus Question: Describe your dream project or perfect client? For Pritch, it’s a prime example of thought leadership. For Kyle, a full scop...
Sep 21, 2017•10 min
