We go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. (next episode in two weeks 10/16). Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority...
Oct 02, 2019•30 min
That's right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you have about "waiting for the perfect time" to start your next great podcast series. Strategy, successful examples, tactical advice. Podcast we reference is this video include: The #SaturdayMoringHustle http://bit.ly/SatMornHustle The Oklahoma Venture Forum http://bit.ly/OVFpodcast Warrior For Freedom http://bit.ly/MajorEdPodca...
Sep 18, 2019•18 min
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We also discuss international marketing, value-added services and (of course) Italian wine. On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative optio...
Sep 04, 2019•17 min
Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma , Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business structure and creating very effective corporate culture. She does all this by staying true to herself, her staff and the ideas behind the Better Business Bureau. We touch on these topics plus many other ways to make any business or non-profit run more...
Aug 21, 2019•23 min
While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the #NeoMarketing podcast. This episode we talk with Vicki Langford, VP of Resonance, Inc. (DD Audio, Digital Designs, Soundqubed) and Partner of Project 3810. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands manufacturing hand-built, high-performan...
Aug 07, 2019•17 min
This episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK. From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges of retail sales face today. #NeoMarketing Podcast Ep74. Listen, Watch, Subscribe or Strea...
Jul 17, 2019•14 min
While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the podcast. This episode we talk with two great Oklahoma City business professionals, both working to make Oklahoma a better place to start and run a business. Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss the impact of HR on small and growing businesses and how bigger businesses can create tremendous value...
Jul 03, 2019•22 min
Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before you work hard. How do you know you're being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 years, 18 months, next quarter, etc….? If so, you're planning strategically. If not, you just...
Jun 19, 2019•17 min
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection from your clients, customers, vendors and especially your employees can be extremely informative and powerful IF you (person in charge) are willing to LISTEN. On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest t...
Jun 05, 2019•11 min
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or even minutes to push back on rumors, gossip and hearsay. So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the basic ideas behind the classic Allport and Postman "Study of Rumor" to give us some guidance that can b...
May 15, 2019•12 min
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a special guest interview with Apollo Woods, Founder of OKC Black Eats and the NE OKC Developers Conference. Then we'll discuss the DD Audio #SpeakerSeries on 5/2/19 featuring internationally known yoga teacher Allison Candelaria, Owner of Soul Yoga OKC and an amazing tweet involving Buffalo Wild Wings, The OKC Th...
May 01, 2019•19 min
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for news, your corporate communication needs to be on point and prepared. When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crime, elections, world-changing events, etc.) happens like this week at the Notre Dame cathedral, how s...
Apr 17, 2019•18 min
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on research, market analysis and experience. So why do so many people try to run a business without all the necessary pieces? How can you avoid these costly mistakes? That's what we'll discuss on this episode. Solid advice for entrepreneurs, business decision makers or anyone who manages a business...
Apr 03, 2019•15 min
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world of high fashion that have been in the news recently. Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the business environment." So how can you protect your business from brand tone deafness? We'll tel...
Mar 20, 2019•9 min
We're on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes "Adapt or Die". Business practices that have worked in the past don't necessarily work in 2019 (and beyond). Changes in the economy, technology, consumer attention, competition, communication, etc.... have all created opportunities for success is your adaptable and open to change as needed. If your attitude is correct, you can find ...
Mar 06, 2019•6 min
You don't need to enroll in an MBA program to develop your professional career skill set. On the #NeoMarketing Podcast Ep64, "The Professor" Pritch Pritchard, APR breaks down how to incorporate professional development into your routine to be effective and efficient while developing talents and acumen to grow your professional potential. This solid advice applies to entrepreneurs, those fresh out of college, mid-career adults and top-level business veterans. Anyone can achieve more if they take ...
Feb 20, 2019•12 min
We begin a little explicit this week, but it's for a good reason. So many people need to stop letting BS (from others and in your own head) stop you or even slow you down from setting goals and then pursuing excellence. Don't wrap your whole self-identity in your job title, pay scale, awards or other external situations because there are way too many dynamics out of your control. If you're a working professional, you have (or eventually will) been fired, laid off, let go, not asked back or (ofte...
Feb 06, 2019•13 min
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don't translate so well on social media, like humor and sarcasm. A great example is this tweet from the UPS Store at Christmas (2018): "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding." The problem(s) with this tweet are many. First, it's not authentic to the UPS and UPS Store brand. Second, the tone and attitude do not match the typ...
Jan 16, 2019•13 min
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy for Breakfast/Lunch”. Our CEO Kyle Golding makes the definitive statement: “That’s just stupid!” The Golding Group partners will debate the merits of strategy, corporate culture and the value of each. Which comes first, is more important and necessary for business success? We discuss, you decide. On each episode of the #NeoMarketing podcast,...
Jan 02, 2019•13 min
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact, direct process for giving those you help focused, accurate, and complete information – framed in a strategic way – from which to choose a course of action.” The full system can be found here: https://www.e911.com/three-minute-drill/ Pritch and Kyle go throu...
Dec 19, 2018•14 min
In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win partnerships, authentic community building and engagement is the best path forward in 2019 (and beyond). On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) disc...
Dec 05, 2018•10 min
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of managing each aspect of Crisis Communication. We also challenge PR and communication professionals to proactively develop the relationships, mentors and connections necessary to continually grow yourself in your chosen career field. But, we also give...
Nov 21, 2018•15 min
Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings to major success via a business incubator. After that, our CEO Kyle Golding will tell you his prediction for the most important business activity for 2019. Pritch and Kyle discuss the various ways people can start and operate a side-hustle, startup or small busine...
Nov 06, 2018•26 min
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) t his week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as to how to best deliver the message of “Why”. Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, but you need to ask the question before moving forward. We dive deep and spend 16 full minutes break...
Oct 17, 2018•16 min
The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the very artist that supports it now. The system was always rigged against musicians in favor of the record companies. It’s time the artist took it back. The latest advances in recording technology, mobile devices, digital storage and social media promotion are flipping the music business m...
Oct 03, 2018•15 min
On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and how not knowing “Why” most often leads to bad thought processes. Plenty of examples and tips for incorporating these ideas into any business, non-profit or brand. The reason behind the #NeoMarketing podcast and each of the co-host motivation is also discussed in detail. Each episode, The Golding G...
Sep 19, 2018•14 min
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in modern communication. We’re talking about podcasts, passive audio, “smart” devices and other audio cues marketing, advertising, public relations and communications professional should utilize. The old ways are out! New technologies like smartphones, streaming device and voice-activated assista...
Sep 05, 2018•21 min
Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On today’s podcast, we provide pros/cons plus examples of good and bad execution. This is episode #52. We celebrate a full year of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week...
Aug 23, 2018•11 min
Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and build the communication process. Information everyone needs to know, not just the marketing department. But we’re not just talking about definitions. We discuss how each communication segment is used, in what order and how they collaborate ...
Aug 20, 2018•12 min
Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news cycles and peer-to-peer communications we all need to be better prepared and ready to go when bad news hits your business, non-profit or persona. It’s all a matter of context, perspective and information. No spinning, but telling your side of the story. Kyle tos...
Aug 09, 2018•12 min
