The Marketing Playbook: A Buffet of Tips and Strategies to Grow Your Cleaning or Restoration Company
Listen and learn from Nia Pearson, a business-savvy marketing expert sharing the secret sauce of success.
May 22, 2024•32 min
Straight Talk – an ISSA Podcast
Straight Talk, an ISSA podcast, presents a curated playlist of the hottest topics facing the cleaning industry today—from health and safety to infection prevention to innovative products to business development and much more. ISSA, the worldwide cleaning association, brings together the top experts and decision makers give our listeners and members the most up-to-date information for their businesses.
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Episodes
The FTC Ban on Noncompete Clauses: Game Changer, Clarification, or ... Dud?
Listen to Kevin Barton with Flagship Facility Services comment on the FTC ban on noncompete clauses.
May 20, 2024•8 min
How to Build a Cleaning Company Customer Loyalty Service Model
Do you have a plan to increase customer loyalty? Listen and learn strategies that work.
May 15, 2024•18 min
A Return to Sustainability: Trends in Professional Cleaning Programs
Spartan Chemical Company is paving the way by partnering cleaning with sustainability.
May 14, 2024•9 min
New Opportunities or New Threats? What the FTC Ban on Non-Compete Clauses Could Do
Listen to what one human resources professional has to say about the recent FTC ban on non-compete clauses.
May 07, 2024•16 min
From a Manual World to Modern Innovation: Rug Washing Through the Years
Listen and learn how rug washing has evolved over the years and what it takes to succeed today.
May 06, 2024•18 min
Beyond Training: The Critical Role of Coaching in Building Top-Performing Teams
Learn how sales "coaching" should be viewed as just as important as sales "training."
May 06, 2024•12 min
The DNA of Success: 5 Key Traits of Entrepreneurial Leaders
Listen and learn what it takes to succeed in business and as an entrepreneur.
May 04, 2024•17 min
Beyond the Paycheck: The Strategic Role of Compensation in Today's Workforce
Learn how you can use compensation as a larger business strategy than simply paying your people well.
Apr 26, 2024•14 min
Avoid This One Big Mistake and Unlock Sales Success
Listen and learn how you can empower your sales team by avoiding this one big mistake that everyone seems to make.
Apr 25, 2024•10 min
Clearing the Air: The Holistic Truth about Improving IAQ
Listen to this important podcast version of Straight Talk!, focusing on strategies to improve the air we breathe.
Apr 18, 2024•35 min
Why Sales Teams Must Design a ‘Buyer’s Journey’
The path to purchase can take many different routes. In this podcast episode of Straight Talk!, learn what sales teams can do to make doing business with them easier on the customer.
Apr 17, 2024•10 min
Under Siege: Ant Invasions and Costly Consequences
All you need to know about ants that get into homes and offices and then wreak havoc that can be expensive to repair.
Apr 15, 2024•11 min
Inside the RIA in 2024: Industry Exclusive with Ben Looper
Ben Looper is the president of the Restoration Industry Association (RIA). In this episode of Straight Talk!, he describes the state of the industry with the RIA right now and what he sees in the near future and beyond. From an uptick in certification to the IICRC partnership and even bringing in younger professionals to the industry, Looper has a vision that will help the RIA continue to grow and thrive and positively impact all who work in the disaster restoration industry.
Apr 12, 2024•8 min
Breaking Barriers: How the Legal Eagle of RIA Sees Challenges and Solutions to Restoration Pricing
Ed Cross is an attorney who works closely with the Restoration Industry Association (RIA) and has been diligent with working as a mediator between restoration contractors and the insurance industry. With a focus on customized pricing and overcoming the challenges of restoration pricing software, Cross has been able to bring to the table the constituents that can make a difference with real change now and in the future. In this episode of Straight Talk!, Cross describes current affairs and what h...
Apr 12, 2024•10 min
CleanCheck: The BSC’s Secret to Compliance, Safety, and Employee Retention
In this episode of Straight Talk!, Jerred Attanasio, the director of building service contractors at Spartan Chemical Company, tells us how you can level up your training efforts with CleanCheck in your company.
Apr 11, 2024•15 min
Game-Changer Alert: IICRC Introduces Global Business Insurance Program for Certified Firms
This special episode is from our guest program, "Unscripted". In this episode of Unscripted , Jeff Cross, media director for ISSA/Cleanfax, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to spotlight the benefits of this program and how easy it is for Certified Firms to take advantage of it. The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) recently partnered with The Helios Group to create a comprehensive global business insurance program for Certi...
Apr 09, 2024•13 min
The Culture Code: Cracking the Formula for Business Success
A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel valued and connected to their workplace culture, they are more likely to stay with the company for the long term. Chuck Violand is the founder of Violand Management Associates and has authored a book entitled " Forging Dynasty Businesses: The Competitive Edge of Enduring Teams. " In this episode of Straight Talk!, Violand discusses ...
Mar 22, 2024•12 min
5 Essential SOPs for Cleaning Businesses: Boost Your Success & Growth
Standard Operating Procedures. SOPs. It's a simple concept, yet many companies are missing out and by not taking care of the basics in business means losing out on success and growth. In this episode of Straight Talk!, Dean Mercado , the CEO of Online Marketing Muscle , digs into his favorite top five SOPs that every cleaning company should embrace. And don't miss his "honorable mentions" as well.
Mar 21, 2024•20 min
IICRC Standards: The Backbone of Progress and Compliance for Cleaning and Restoration
This special episode is from our guest program, "Unscripted". In this inaugural episode of Unscripted , Jeff Cross, media director for Cleanfax, an ISSA publication, welcomes and interviews Mili Washington, the IICRC Standards Director. She shares insights on how the Standards are developed, how the industry uses them, and more.
Mar 20, 2024•16 min
Innova NanoJet: Your Innovative Source for Clean Air for Life
Innova NanoJet Technologies Limited is a Glasgow UK based fast-growing technology and product company at the forefront of innovations. The company develops and commercializes breakthrough platform technologies in ultrasonic and ultra-fine nano-scale droplet sprays - the NanoJet Technologies. Learn more from CT Wang, president of Innova Nanojet, in this episode of Straight Talk!
Mar 15, 2024•11 min
Focus on Floor Care in Healthcare Facilities
Becky Kaufold is the manager of government affairs and sustainability at Spartan Chemical Company, and the chair of the Floor Care Products Division with the Household & Commercial Products Association, or HCPA. In this episode of Straight Talk!, she joins Chris Donohue, senior managing consultant at Ramboll, to share tips on proper floor care practices in healthcare facilities, with a focus on using disinfectants.
Feb 27, 2024•16 min
Sales Enablement: Do You Give Your Team the Right Stuff?
Test to see if your team has what it needs to succeed with this online tool . In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, digs into the details of sales enablement and how that can take any organization's sales team to the next level. Connect with Ed Marsh on LinkedIn....
Feb 27, 2024•16 min
Revolutionize Your Marketing: Dive Into the 3 Key Stages of the Buyer's Journey
When you have a service to sell, you have a need for someone to buy. In this episode of Straight Talk!, business coach Dean Mercado describes how to revolutionize marketing by diving into the three key stages of the buyer's journey, understanding the mindset of potential clients, and how to use this psychology to grow your company.
Feb 16, 2024•11 min
Career Path Development For Your People
There is one issue facing virtually every company in our industry: Finding, onboarding, and keeping good workers. But going beyond that, helping them advance to make a real difference in company culture and growth. Chuck Violand is the founder of Violand Management Associates and has authored a book entitled " Forging Dynasty Businesses: The Competitive Edge of Enduring Teams ." In this episode of Straight Talk!, Violand discusses everthing from climbing the corporate ladder to how to maximize t...
Feb 16, 2024•10 min
How Entertaining Resulted in a $2 Million Client
Sales professionals are always looking for strategies that will land them valuable clients. One strategy proven to work but, at the same time, one that some may hesitate to use is entertaining. Not simply taking a client out to lunch but something more strategic. Dave Kahle, the owner of Kahle Way Sales Systems , explains it all in this episode of Straight Talk!
Feb 15, 2024•12 min
INTENT DATA—It's There. And Now You Have It … Now What?
The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much more is all available to you in the form of "intent data" In this episode of Straight Talk!, Ed Marsh , the founder and principal of Consilium Global Business Advisors, describes the types of intent data available to marketing and sales teams and what they can do with it....
Feb 01, 2024•10 min
3 Marketing Recipes for Failure
When running a business, figuring out how to succeed is an ongoing challenge because with time comes changes. Those changes may be with consumer habits, corrections in the marketplace, or emerging technology. But have you ever focused on recipes for FAILURE in your quest to succeed? You need to know what they are and how to avoid them.
Jan 31, 2024•13 min
When Roaches Raid: Strategies to Prevent or Defeat an Infestation Nightmare
Cockroaches can invade and take over a home or commercial building and cause all kinds of havoc, and it can happen quickly. How they survive and thrive is important to understand when dealing with this type of pest. This topic is a must-watch if you are a facility manager, commercial cleaner, or residential cleaner. In this episode of Straight Talk!, get the pest removal strategies you need from Rob Fernback, the director of sales and franchise development at Complete Pest Solutions ....
Jan 30, 2024•11 min
Building Bridges: Key Strategies to Connecting Restoration Contractors and Insurance Companies
Garret Gray is the President of Protect Insurance Solutions with CoreLogic. In this episode of Straight Talk!, he shares his vision for the restoration industry and how to work together to turn ongoing challenges into solutions for working with insurance companies, bringing both sides together to better serve the insured.
Jan 24, 2024•6 min
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