INTENT DATA—It's There. And Now You Have It … Now What?

The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much more is all available to you in the form of "intent data"

In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, describes the types of intent data available to marketing and sales teams and what they can do with it.