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Speakernomics

National Speakers Association www.nsaspeaker.org
The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.
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Episodes

Maximizing Social Media for Speakers with Corey Perlman, CSP

Gain practical insights and case studies that show how you can maximize your social media presence and connect more effectively with potential clients. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with social media expert, and bestselling author, Corey Perlman, CSP about the essential role of social media strategies in a professional speaker's business. In this session, Corey will: Explain the significance of leveraging existing content, such as keynotes and interviews, t...

Dec 03, 202433 min

Last Story Standing: NSA's National Storytelling Competition

This year, the National Speakers Association hosted its first national speaking competition, where finalists competed at the annual Influence summer conference in August. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with competition mastermind, Mike Brian, regional competition winner Jody Orgill Brown, and national competition winner Jeff Rogers. Together, they delve into the significance of storytelling in the professional speaking arena and discuss the impact of the "La...

Nov 26, 202440 min

Event Mastery and Client Connections with Jeff Civillico, CSP, CPAE

This week on Speakernomics, host Kenneth "Shark" Kinney speaks hall of fame speaker and emcee Jeff Civillico, CSP, CPAE. Jeff shares his expert insights on maximizing engagement and effectiveness at conferences, underlining the strategic aspects of relationship-building, philanthropy, and using video in professional speaking. In this session, Jeff will: Demonstrate the process of building and maintaining strong relationships with clients from contract finalization through post-event follow-ups, ...

Nov 19, 202433 minSeason 4Ep. 194

The Spirit of Cavett

Join us to learn the rich insights and actionable takeaways that epitomize the "Spirit of Cavett" and how it reshapes the speaking profession each day. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with NSA Members, Hall of Fame Speakers, Cavett Award Recipients, and more, celebrating "The Spirit of Cavett" which NSA celebrates every year on November 14th. In this session, you will: Understand Cavett Robert's legacy and the foundational values he instilled that continue to...

Nov 12, 202434 min

Trust Building and Authentic Connections with Jason O. Harris

Deepen your understanding of establishing meaningful connections, leveraging feedback for growth, and differentiating yourself in the speaking marketplace. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Jason O. Harris, retired lieutenant colonel from the US Air Force, bestselling author, and keynote speaker. Jason shares his journey into the world of professional speaking, underscoring critical strategies and lessons learned along the way. In this session, Jason will:...

Nov 05, 202437 minSeason 4Ep. 192

How to Recover From an Epic Fail

Join us for a memorable episode that will arm you with the strategies you need to overcome any on-stage challenges with grace and professionalism. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with an ensemble of seasoned speakers sharing their most memorable "epic fails" and the invaluable lessons they learned while on stage. In this session, our speakers will: Define the significance of respecting time limits and preparing backup plans to handle unforeseen circumstances....

Oct 29, 202446 minSeason 4Ep. 191

Mastering Sales Conversations: Secrets to Filling Your Speaking Calendar

Cultivate a winning sales strategy and elevate your speaking career! In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Mark Hunter, CSP, author of several books on sales and prospecting, sharing his invaluable expertise on thriving in the speaking business. In this session, Mark will: Explain the significance of maintaining a robust sales pipeline by engaging in five meaningful conversations daily to ensure consistent booking opportunities. Illustrate the advantage of ado...

Oct 22, 202430 minSeason 4Ep. 190

Supporting Speakers Through Scholarships, Grants, and Disaster Relief with Patrick Henry, CSP

Deepen your understanding of the NSA Foundation's mission, and discover tangible ways to contribute to and benefit from this invaluable support network within the speaking profession. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with chair of the NSA Foundation, Patrick Henry, CSP. In this session, Patrick will: Illustrate the pivotal role of the NSA Foundation, detailing how its diverse initiatives, including disaster relief funds, technology grants, and scholarships, ar...

Oct 15, 202421 minSeason 4Ep. 189

Boosting Speaker Sales with AI and Data with Sam Richter, CSP, CPAE

Learn how to stay ahead in the speaking industry by mastering the art of blending technology with genuine human connection. In this episode of Speakernomics, host Kenneth "Shark" Kinney invites Hall of Fame speaker, best-selling author, and AI expert, Sam Richter. Sam sheds light on leveraging AI to amplify your speaking business while maintaining authenticity. In this session, Sam will: Explain how to analyze the vast pool of data to find the right decision-makers and tailor your outreach, maki...

Oct 08, 202427 minSeason 4Ep. 188

Magic, Moments, and Mastery: Tips for Engaging and Inspiring Audiences with Jon Petz, CSP, CPAE

This week on Speakernomics, host Kenneth "Shark" Kinney speaks with newly inducted Hall of Famer, Jon Petz, CSP, CPAE. Jon's mastery in integrating magic with speaking has not only wowed audiences but has also set new benchmarks in creating memorable moments on stage. In this session, Jon will: Illustrate how to create unique connections and memorable moments on stage, ensuring the audience feels a sense of amazement and emotional engagement. Analyze the balance between delivering high content a...

Oct 01, 202428 minSeason 4Ep. 187

Using Curiosity to Boost Your Speaking Career with Diana Kander

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Diana Kander, an innovation consultant, keynote speaker, former professor, and New York Times bestselling author, to share her insights on leveraging curiosity in the speaking business. In this session, Diana will: Illustrate the significance of constantly iterating and improving the core product, which is the speech itself, at every stage of a speaking career. Encourage speakers to prioritize activities with high ROI and ...

Sep 24, 202422 minSeason 4Ep. 186

What Does it Mean to Earn Your CSP?

In this episode of Speakernomics, host Kenneth "Shark" Kinney, speaks with several of NSA's Certified Speaking Professionals. This esteemed group sheds light on the significance and impact of acquiring the Certified Speaking Professional (CSP) designation in the speaking industry. In this session, guests will: Highlight the CSP designation as a marker of legitimacy and an essential differentiator in marketing that assures clients of professionalism and commitment. Discuss the evaluation process,...

Sep 17, 202436 min

Prioritizing Life and Career with Dr. Willie Jolley, CSP, CPAE, Cavett Recipient

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers. In this session, Dr. Jolley will help you: Prioritize aspects of life effectively to create a harmonious balance between work and family. Utilize the importance of consistent and ...

Sep 10, 202442 minSeason 4Ep. 184

What Makes a Speaker Different?

Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests. In this session, you will: Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience....

Sep 03, 202436 minSeason 4Ep. 183

Cold Outreach Unveiled with Lisa Ryan, CSP

Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing. In this session, Lisa will help you: Understand the importance of cold outreach and overcoming the fear of the phone Identifying key industry associations for building your pros...

Aug 27, 202425 minSeason 4Ep. 182

Maximize the Effectiveness of Your Vocal Deliveries & Maintain Vocal Health with John Watkis

Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health. In this episode, John will: Explain how to self-assess and monitor vocal habits to improve speaking performance. Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and speci...

Aug 21, 202424 minSeason 4Ep. 181

Repurpose Your Content Using AI-Powered Software with Greg Wasserman

In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Greg Wasserman, Head of Relationships for Castmagic, to explore innovative ways professional speakers can maximize and repurpose their content using AI-powered software. In this session, Greg will: Explain how Castmagic's AI technology can transform audio and video recordings into various forms of written content, enabling speakers to work smarter, not harder. Demonstrate how to leverage AI tools to repurpose keynotes and...

Aug 13, 202420 minSeason 4Ep. 180

The X-Factor of In-Demand Speakers

In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand. In this session, the experts will: Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners. Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention. Discuss how to establish ...

Aug 06, 202432 minSeason 4Ep. 179

Transformative Power of Video in the Speaking Business with Matt Bauer

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business. In this session, Matt will: Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event. Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and...

Jul 30, 202430 minSeason 4Ep. 178

Navigating Association Speaking with Ed Rigsbee, CAE, CSP

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses. In this session, Ed will: Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic. Advise on the importance of building r...

Jul 23, 202437 minSeason 4Ep. 177

The Speaker's Guide to Authenticity, Storytelling & Impactful Delivery with Mike Domitrz, CSP, CAPE

In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career. In this session, Mike will: Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk. Guide speakers to evaluate their content and delivery to ensure they ...

Jul 16, 202420 minSeason 4Ep. 176

Expert Advice: How to Create Captivating Speaker Demo Reels

In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel. By the end of this episode*, you will: Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel. Demonstrate techniques to quickly and effectively grab the viewer's attention, e...

Jul 09, 202450 minSeason 4Ep. 175

Elevate Your Speaking Game: Lessons from a Keynote Director with Mike Ganino

In this episode of Speakernomics, host Kenneth "Shark" Kinney delves into the intricacies of transforming your relationship with your audience with Keynote Director, Mike Ganino. In this session, Mike will: Differentiate between public speaking coaching and keynote directing, emphasizing the need for professional speakers to elevate their performance beyond basic stage comfort and into transformative experiences. Demonstrate how specificity and heightened sensory details in storytelling, such as...

Jul 02, 202430 minSeason 4Ep. 174

Navigating Modern Book Publishing and Marketing Strategies with Mike Stickler

In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market. In this session, Mike will: Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential e...

Jun 25, 202431 minSeason 4Ep. 173

Mastering Networking and Customer Insights with Harvey Mackay, CPAE

In this special episode of Speakernomics, host Kenneth "Shark" Kinney sits down with the legendary author and hall of fame speaker, Harvey Mackay, CPAE to delve into the intricacies of networking, effective customer engagement, and the art of staying unpredictable in sales and persuasion. In this session, Harvey will: Emphasize the necessity of maintaining and nurturing an extensive professional network over time by regularly connecting through personalized outreach, such as calling on birthdays...

Jun 18, 202458 minSeason 4Ep. 172

Creating Audience Connection through Storytelling with Andy Henriquez

This week on Speakernomics, host Kenneth "Shark" Kinney speaks with strategic storytelling expert Andy Henriquez, sharing his insights on crafting compelling narratives that resonate with audiences. In this session, Andy will: Illustrate the necessity of using peaks and valleys in storytelling to emotionally connect with the audience and reflect their own experiences. Share strategies for investing in oneself and in storytelling craft to achieve business success and impactful speaking engagement...

Jun 11, 202440 minSeason 4Ep. 171

Breaking Boundaries: Grow Your Audience Internationally with Sylvie di Giusto, CSP

In this episode of Speakernomics, Sylvie di Giusto, CSP discusses positioning oneself in the global speaking market. Delving into her experiences as an international keynote speaker, Sylvie shares invaluable strategies for speakers aspiring to reach a broader audience. By the end of this episode, you will be able to: Evaluate the intrinsic value of your accent and unique perspective as a speaker to effectively promote yourself on the global stage. Customize your presentations by conducting thoro...

Jun 04, 202431 minSeason 4Ep. 170

Leveraging Behavioral Neuroscience for Greater Influence with René Rodriguez

Kenneth "Shark" Kinney sits down with Wall Street Journal bestselling author, keynote, and transformational speaker coach René Rodriguez. Using behavioral neuroscience, Rene provides actionable strategies for professional speakers to exert influence and amplify their impact. In this session, René will: Explain the distinction between influence and being an influencer, emphasizing the need to align one's speaking goals with the strategic objectives of event sponsors. Demonstrate how speakers can ...

May 28, 202425 minSeason 4Ep. 169

Transforming One-Time Gigs Into Repeated Speaking Opportunities with Justin Jones-Fosu, CSP

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Justin Jones-Fosu, CSP, an internationally acclaimed speaker, social entrepreneur, and CEO of Work Meaningful. Justin shares his expertise on how speakers can sell beyond the first engagement. In this session, Justin will: Illustrate the ten-by-ten-by-ten model for producing valuable content, allowing speakers to create new knowledge and add depth to their presentations. Explain the importance of using the right language t...

May 21, 202427 minSeason 4Ep. 168

Is Speaking the Business or the Product? with David Avrin, CSP, GSF

This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024! In this session, David will: Clarify the distinction between the art of speaking and the business of booking speaking gigs. He emphasizes that the real work and financial success stem not from speaking engagements themselves but from mastering ...

May 14, 202428 minSeason 4Ep. 167
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