In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business. In this session, Grant will: Illustrate the necessity of treating a speaking career as a legitimate business and adopting a long-term perspective on growth and success, advocating for commitment and consistent effort. Discuss the critical importance of identifying a specific audience and problem, demonstrat...
May 07, 2024•31 min•Season 4Ep. 166
In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame Speaker Mark Scharenbroich to explore how simple metaphors can turn into impactful careers in professional speaking. In this enlightening session, Mark will: Illustrate how to captivate and connect with diverse audiences by turning everyday observations into profound, relatable messages that resonate with people from all walks of life. Explain the significance of continuously refining and adapting speak...
Apr 30, 2024•25 min•Season 4Ep. 165
In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame speaker and NSA past president Don Hutson, CSP, CPAE. With an extensive history in the speaking industry, Don shares valuable takeaways on sustaining a successful speaking career. During this episode, Don will: Elaborate on the significance of in-depth research and tailored content, urging speakers to analyze the needs of each engagement to ensure their message resonates on a deeper level with the audience. D...
Apr 24, 2024•31 min•Season 4Ep. 164
This week on Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame Speaker, Ross Bernstein, about the mechanisms of building and sustaining momentum in a demanding speaking career. In this episode, Ross will: Illustrate the power of authenticity in the speaking industry by showcasing how to be funny, entertaining, insightful, and deliver great value to audiences. Encourage speakers to create personalized success models and foster fruitful connections, underscoring how to leverage s...
Apr 17, 2024•30 min•Season 4Ep. 163
In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney visits with renowned communications expert, author, and president of the NSA New York City chapter, Robin Hatcher, CSP. Robin leverages her experience as a professional actor and soap opera writer to illuminate the concept of "actor types" in the context of communication for speakers. Throughout this episode, Robin will: Define the concept of 'actor types' and explain how understanding your natural actor type enhances your visua...
Apr 10, 2024•18 min•Season 4Ep. 162
In this week's episode of Speakernomics, expert negotiator Fotini Iconomopoulos shares valuable insights on negotiating as a professional speaker. At the end of this episode, Fotini will help you: Evaluate the importance of continual improvement and the necessity for speakers to be at the top of their game before pursuing international opportunities. Develop a clear strategy, demonstrate cultural sensitivity, and always have a contingency plan for logistical issues in international speaking enga...
Apr 03, 2024•24 min•Season 4Ep. 161
In this episode of Speakernomics, Kenneth "Shark" Kinney talks to Marcus Sheridan, CSP on valuable insights on leveraging your business story and transparency in pricing to grow your speaking career. At the end of this session, Marcus will help you: Comprehend the significance of leaning into your business story to resonate with audiences and position yourself as a relatable speaker. Evaluate the importance of transparent pricing and its impact on attracting and retaining clients in the speaking...
Mar 27, 2024•19 min•Season 4Ep. 160
In this episode of Speakernomics, host Kenneth "Shark" Kinney and guest Brittany Hodak, an award-winning entrepreneur and customer experience speaker, delve into the topic of creating superfans in the speaking industry. They discuss strategies for building a thriving speaking business, improving the customer experience, and fostering loyal followers. Key Takeaways: Elevating Every Touchpoint: Learn how to create an exceptional experience for event planners, organizations, and audience members at...
Mar 20, 2024•17 min•Season 4Ep. 159
This week, renowned customer service expert and Cavett Award recipient, Ruby Newell-Legner, CSP shares her insights and strategies for delivering exceptional customer service in diverse industries, including sports, leisure, and entertainment. Ruby emphasizes the importance of understanding customer needs, building strong relationships, and prioritizing employee satisfaction. She also discusses the significance of the Cavett Award and its values in recognizing excellence in the speaking professi...
Mar 13, 2024•21 min•Season 4Ep. 158
This week, Shark speaks with Cy Wakeman, CSP as she shares valuable insights and advice on how to navigate the speaking industry with purpose and authenticity. Cy discusses the importance of questioning conventional wisdom, balancing mastery and mystery, and staying true to oneself amidst the pressures of social media and ego. In this episode, Cy will help you: Understand the importance of questioning conventional wisdom and challenging one's own thinking in the speaking industry. Explore the co...
Mar 06, 2024•23 min
Join us on Speakernomics as we delve into the transformative power of effective public speaking with renowned coach Tom Todoroff. This episode is designed to elevate your speaking skills from mediocre to professional, ensuring your messages not only reach but also resonate deeply with your audience. In this episode, Tom will help you with: Understanding the Core of Public Speaking: Learn the significance of breath, voice, articulation, and diction as the foundation of compelling speaking. Enhanc...
Feb 28, 2024•30 min•Season 4Ep. 156
Join Kenneth "Shark" Kinney this week on Speakernomics, as he speaks with DC Glenn, one-half of the iconic rap duo Tag Team, about transitioning from a music legend to a professional speaker. Known for the chart-topping hit "Whoomp! (There It Is)", DC shares his journey of re-engineering his diverse and rich story from the music industry to inspire and educate current and aspiring speakers. In this episode, DC will help you: Understand the Importance of Authentic Storytelling: Learn how to lever...
Feb 21, 2024•28 min•Season 4Ep. 155
This week, Kenneth "Shark" Kinney speaks with Dr. Nadya Zhexembayeva, as she shares insights on thriving amidst the challenges and opportunities of the speaking business. In this episode of Speakernomics, Dr. Nadya will help you with: Understanding the Importance of Reinvention: Learn why and how often speakers should reinvent their approach to stay relevant in a rapidly changing business environment. Strategies for Staying Relevant: Discover actionable strategies to remain impactful and avoid s...
Feb 14, 2024•26 min•Season 4Ep. 154
Host Kenneth "Shark" Kinney speaks with AJ MacQuarrie about the vast landscape of digital tools. AJ shares a comprehensive guide to utilizing technology to not only survive but thrive in the competitive world of professional speaking. Explore the importance of establishing a web presence, leveraging different platforms for monetization, and the significance of choosing and mastering the right tools for business growth. AJ's Tech Tools Guide can be found here. In this episode of Speakernomics, yo...
Feb 07, 2024•17 min•Season 4Ep. 153
Join Shari Levitin, as she shares invaluable insights on building a successful speaking and training business. In this episode of Speakernomics, you'll explore the essential skills and strategies needed to excel in professional speaking. In this episode, Shari will help you: Understand the dynamics of different speaking roles, such as trainers, entertainers, and change agents. Learn the significance of tailoring training methods to align with audience learning styles. Discover the four pillars o...
Jan 31, 2024•25 min•Season 4Ep. 152
This week, Speakernomics podcast, host Kenneth "Shark" Kinney interviews Susan Frew, a professional speaker and author with a tech background. They discuss how Susan leverages AI (specifically ChatGPT 4) in her speaking business to find speaking engagement opportunities, automate financial tasks, and enhance social media content creation. Susan shares her experience in using AI for bookkeeping, creating targeted speaking engagement lists and optimizing social media posts. In this session, Susan ...
Jan 24, 2024•18 min
This week on Speakernomics, host Kenneth "Shark" Kinney interviews Mark Levy, a differentiation expert who helps corporations, brands, and thought leaders come up with their "Big Sexy Idea." In this episode, Mark shares: Differentiation as a Business Strategy: Mark defines differentiation as a business strategy aimed at standing out from the competition in a meaningful and interesting way. Your point of differentiation serves as a "foot in the door," capturing people's attention and making you m...
Jan 17, 2024•22 min
In this episode of Speakernomics, host Kenneth "Shark" Kinney interviews Henna Pryor, a workplace performance expert, TEDx speaker, coach, and author. Henna talks about embracing the concept of "good awkward" and using it as a catalyst for professional growth, especially in the field of public speaking. In this episode, you will learn: Embrace Good Awkward: Henna emphasizes that as speakers, it's crucial to accept that awkward moments will happen, and instead of avoiding them, one should learn t...
Jan 10, 2024•15 min
It's a brand-new season of Speakernomics with our brand-new host, Kenneth "Shark" Kinney! Shark is kicking off our new season with John Register, CSP, a paralympic silver medalist, US Army combat veteran, and Certified Professional Keynote speaker. John discusses being an expert in the professional speaking space, how to define one's expertise and the importance of being easy to work with as a speaker. In this episode, John talks about: Go Deep Before Going Wide: Define your expertise and go dee...
Jan 03, 2024•23 min
In this episode of Speakernomics, Robert Kennedy, III speaks with special guest, Kenneth "Shark" Kinney discussing hosting events as a professional speaker. Shark shares the challenges and opportunities of organizing conferences, providing valuable insights for speakers looking to expand their business into event hosting: Creating Your Own Event: Shark shares that hosting your own conference is a powerful way to align your expertise with your financial investment. It offers a unique perspective ...
Dec 27, 2023•24 min
Robert Kennedy, III speaks with Cheryl Knowlton, CSP on burnout in the speaking business. Cheryl shares insights and strategies to recognize and address burnout, emphasizing the importance of self-care for speakers. In this episode, you will learn: Self-Care is Crucial: Speakers are the product they sell, making self-care essential. The SWEET framework serves as a guide to maintaining optimal physical and mental well-being. Recognizing Burnout Signals: Cheryl encourages speakers to be self-aware...
Dec 20, 2023•27 min
This week, Robert Kennedy, III, speaks with Mike Staver, CSP, CPAE on building a high-performance speaking business. Mike shares insights on his speaker journey and emphasizes the need for speakers to focus on what they have, diagnose the needs of their audience, and face fear head-on. In this episode, Mike discusses: Stop Getting Ready and Start Getting Busy: Move beyond excessive preparation and take action. Many speakers have more than enough to build a world-class business and should focus o...
Dec 13, 2023•25 min
This week on Speakernomics, Robert Kennedy, III speaks with International tour expert, Elaine Rodriguez, about the significance of retreats for speakers and coaches. Elaine discusses the planning process, pricing considerations, and the importance of aligning the retreat theme, activities, and location. She emphasizes the need for a balance between learning and free time for participants to absorb information. In this episode, Elaine will share: Retreats for Impactful Messaging: Retreats are pre...
Dec 06, 2023•21 min•Season 2Ep. 144
This week on Speakernomics, Robert Kennedy, III, speaks with special guest Lauren Schieffer on how to cultivate a successful speaking business while creating a meaningful impact on the world. Lauren shares the advantages of being associated with a recognized speaking organization like NSA. She highlights the invaluable role of local chapters, acting as tributaries that provide a personalized and immediate educational experience. Gain actionable insights into active engagement, strategic networki...
Nov 29, 2023•19 min
This week on Speakernomics, Robert Kennedy, III speaks with comic and comedy coach Mike Goodwin, offering key takeaways on incorporating humor into your presentations to elevate your impact. In this episode, Mike shares how to: Embrace Humor for Connection: The importance of using humor as a powerful tool for connecting with audiences, inspiring them, and providing entertainment. Understand Your Audience: Recognizing the audience's dynamics and adjusting your approach accordingly Crafting Jokes:...
Nov 22, 2023•28 min
Robert Kennedy, III welcomes Danielle Cobo, host of the Unstoppable Grit Podcast, former Fortune 500 senior sales manager, military spouse, and author of the book "Unstoppable Grit." Danielle shares her journey of balancing a thriving speaking business with the challenges of life, including raising twins and dealing with personal setbacks. In this episode, Danielle shares: The importance of taking care of yourself, your family, and then your clients. Challenging the misconception that achieving ...
Nov 15, 2023•25 min
The Certified Speaking Professional™ (CSP®) is a professional designation that provides independent proof of a speaker's expertise and professionalism. It's a promise to clients and meeting planners that you are a reliable and engaging speaker. In this episode of Speakernomics Jennifer Elder, CPA, CSP® discussed the benefits of earning the designation and the process to achieve it. You can find the CSP® resources featured in this episode at www.nsaspeaker.org/CSP. In this episode you will learn ...
Nov 08, 2023•24 min
This week, Robert Kennedy, III welcomes guest Scott Carley to discuss running toward intimidation. Scott shares his journey of breaking through intimidation and building relationships with top-notch speakers. He emphasizes the importance of getting comfortable with intimidation and using it to your advantage in your speaking business. Scott shares his strategies and tactics to connect with influential speakers and how he leveraged those relationships to grow in his speaking career. Other key tak...
Nov 01, 2023•27 min
2020 brought a wave of unexpected changes and uncertainties to our lives. Speakers, like many others, were left wondering how to adapt and thrive amidst the chaos. This week, Meridith Elliott Powell, CSP, CPAE shares her invaluable insights and nine-step methodology that will empower you to embrace uncertainty and turn it into your competitive advantage. In this episode, Meridith will: Encourage speakers to envision a brighter future, actively predicting and preparing for potential changes, ther...
Oct 25, 2023•21 min
This week we're not just talking about the conventional stage. We're delving into the ever-evolving world of virtual meetings, where the rules are different, and the opportunities are boundless. Ever wondered how to capture the essence of a live stage in the virtual realm? How to engage your audience in ways that transcend the limitations of a screen? Our special guest is none other than John Chen, a pioneer in virtual meetings for 37 years, way before they became the norm, and now, he's here to...
Oct 18, 2023•25 min
