Navigating Modern Book Publishing and Marketing Strategies with Mike Stickler

In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market. In this session, Mike will: Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales. Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores. Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts. Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies. Additional Links Leadership Books NSA Influence Conference Learn more about your ad choices. Visit megaphone.fm/adchoices