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Spapreneur Podcast

Spapreneur Podcastwww.spapreneur.com
Spapreneur® is the podcast where we help day spa, salon, nail, and massage therapy owners build long-lasting and successful businesses. With actionable, real-life tested tips and tricks, Spaprenuer® is the podcast where real-life spa experts come on to help you with all the business aspects of running your day spa, salon, and massage therapy studio. We help you build your business beyond the treatment room. Lynn Graves is the founder and owner of DeStress Express Massage and Spa. A Licensed Massage Therapist, Esthetician, and Wax Tech, Lynn brings over 20 years of spa experience. She has personally mentored over 50 spa practitioners and owners to success. Ramona Rice is a retention specialist who helped to push DeStress Express Massage and Spa with great operation and marketing processes. From email marketing campaigns to getting repeat business from your existing client base, she has a solution to push your marketing and operations to the next level.
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Episodes

Know When it’s Time To Change Your Plan

On this episode, we’re carrying on our confidence theme. Ramona has had a crazy couple of weeks with all sorts of things happening in her business and personal life. So much so, she’s had to take a step back and evaluate her situation, figure out where her focus needs to be, what things need to…

Apr 24, 201958 minEp. 86

How to Fill Your Business With Confidence

On today’s episode, we’re talking business confidence! When you have a boost of personal confidence it’s great and you need to take full advantage of it! You need to make sure you carry this through to your spa business. You need to use this amazing personal confidence to grow your skills, grow your team, make…

Apr 17, 201948 minEp. 85

The Steps for Building Personal Confidence

On today’s episode, we’re continuing April’s theme on building confidence. Time and time again we see so many spa owners not making business decisions or not doing the things that they need to do to make their goals happen. Why? Because they don’t have the personal confidence they need. When you have that confidence in…

Apr 10, 201937 minEp. 84

Promote Your Male Massage Therapists

On today’s episode, we’re talking about how to promote and encourage male practitioners within your business. So many spa owners are nervous when it comes to employing male massage therapists, or feel that they should only work on male clients. Well, we are here to tell you otherwise! The main thing you need to remember…

Mar 20, 201931 minEp. 83

Remove Time Wasters From Your Business

On today’s episode, we’re talking about time wasting when it comes to your business. Do you often feel like everything is on you, you’re turning your wheels but don’t seem to be moving your business forward? I can guarantee that a lot of things you are doing are actually leading to you wasting a whole…

Mar 13, 201943 minEp. 82

Know Your Numbers

On today’s episode, we’re talking about knowing your numbers and why they are so important for you to understand and know as a business number. After someone asked a question in the Spapreneur Free Facebook Group about numbers Lynn and Ramona thought they needed to break down what types of numbers business owners need to…

Mar 06, 201938 minEp. 80

When Plans Fall Apart

On today’s episode Ramona and Lynn breakdown the day that fell apart and how to gather your stuff together. When you have a plan but it falls apart how do you put the pieces back together to get refocused? Understanding how to choose to rise or react to the plans fall apart that makes the…

Feb 27, 201931 minEp. 79

How to Promote VIP Programs

On today’s episode, we’re talking about how to build and promote VIP programs. While we don’t have a VIP program for our clients we think they are a very good idea. But some people don’t want to advertise their VIP program because they don’t want to make other clients feel bad. Lynn and Ramona think…

Feb 20, 201938 minEp. 78

How to Keep Team Members

On today’s episode, Lynn and Ramona break down how they have kept their DeStress Express team over the years. They don’t have a lot of turnover in staff which is rare for day spas so how do Ramona and Lynn keep their staff? If you’re having problems keeping a staff it might be you. Your…

Feb 13, 201937 minEp. 77

The Steps to Bounce Back

On this week’s episode, the Spapreneurs are back after being exiled from Apple Podcasts! This is the first recording after our break and we have a ton to talk about! As a business owner, you have to be able to bounce back when life gets in the way. Topics Covered The Spapreneurs get back to…

Feb 06, 201946 minEp. 76

Setting Better Goals for Your Business

On today’s podcast, we’re talking about goals. How to create them, how to follow up on them and when you need to make a U-turn. It’s not too late to set goals for 2019 because you can create new goals anytime you want. This episode is brought to you by Gusto! Gusto is the…

Jan 30, 201939 minEp. 75

How to Use Video Marketing With Animoto’s Jason Hsiao

Video marketing is everywhere and when the Spapreneur’s favorite video-making platform Animoto wanted to come on the podcast, well let’s just say Ramona fangirled a bit. Here’s the reason why – Animoto is the EASIEST tool for making super cute videos and luckily Jason Hsiao the Chief Video Officer at Animoto was a terrific guest.…

Jan 23, 201945 minEp. 74

How to Make the Best Schedule with Acuity Scheduling’s Gavin Zuchlinski

Did you know that Acuity Schedule was created by a son trying to help his massage therapist mom? Well, it’s true and we get the full story on today’s podcast! Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.…

Jan 16, 201940 minEp. 73

Cyber Security for Massage Therapists and Aestheticians

On today’s episode, we’re speaking with Dan Banker cybersecurity expert and husband of the fantastic Chicago Beth. He can explain very technical issues without mansplaining but still dumbing it down enough for us to learn who we need to protect ourselves from and best practices. Build a fence around your cyber life to protect you and…

Jan 01, 20191 hr 2 minEp. 72

Spapreneur Live 2018 Recap!

On this episode, we are talking all about Spapreneur Live! It was so much fun and powerful for our live attendees. From the speakers to the swag bags, to the amazing food it was a powerful experience that the Spapreneurs want you to experience in a small dose. Topics Covered When we become our mothers…

Dec 05, 201850 minEp. 71

Does multi-level marketing work for you?

On today’s episode, we’re talking about shopping and retail. Too many of you are turning to multi-level marketing companies to provide retail items for your business. Real business owners choose great wholesale products that will delight their clients. If you’re running your own business why are you trying to build someone else’s dream? Topics Mentioned…

Nov 28, 201830 minEp. 70

What is it really like to work with the Spapreneurs?

On today’s podcast, we have a special co-host again because Sessy is in France! Ly’ric Barnes our actual Spa Director from DeStress Express is on the show today. He’s a Spapreneur favorite for a reason, he’s the one who is responsible for keeping the lights on and making sure Sessy isn’t too crazy. If you’ve…

Nov 21, 201847 minEp. 69

What Money Blocks Are Holding You Back?

On today’s episode, we welcome our first guest EVER! Rebecca Brumfield from Badass Bodyworkers is Ramona’s co-host today and she brings the heat! Rebecca is amazing when it comes to marketing ideas and kick the butts of massage therapists who need some good inspiration. Rebecca has one of the largest Facebook Communities in the world…

Nov 14, 201855 minEp. 68

Should you offer discounts?

On today’s episode of the Spapreneur Podcast Ramona and Lynn are talking about offering discounts to special interest groups. We love all our servicemen, teachers (Ramona is married to one), and other first responders, but if you offer it to them then where do you stop? We dive into the group discount programs, should you…

Nov 07, 201830 minEp. 67

Are paid ads good for your business?

On today’s episode, we’re talking about a question directly from our Spapreneur Podcast Fans Community on Facebook. This time of year we start getting rolling towards the holiday season and a lot of you are thinking about using ads as part of your plan. Are paid ads worth it? The Spapreneurs are discussing that today.…

Oct 31, 201836 minEp. 66

When You Outgrow Your Mentors

On today’s episode, we talk about what happens when you outgrow your mentors or they actually cause new problems within your business? Lynn is dealing with a situation in her own business that will hopefully help you as you’re growing your own team. You need to surround yourself with peers who are a step ahead…

Oct 24, 201837 minEp. 65

How to balance the love of your business and your love life

On today’s episode, we’re talking about relationships and your business. You are the monarch of your business but your spouse might need to have a say in your business. How do you manage your marriage while trying to grow a business? More importantly, how do you turn it off when you get home? The people…

Oct 17, 201834 minEp. 64

The right language will get your clients back

On today’s episode, we’re talking about the language we use in our business. You can’t be wishy-washy when it comes to wanting something from clients. You don’t want to sell to your clients, but your clients have needs. When you have the knowledge to provide them relief, why would you be so selfish to not…

Oct 10, 201834 minEp. 63

How do you deal with change in your business?

On this episode, we’re talking about making changes in your business. There are times when you need to set back, but there are times where you need a clear forward direction. Change can sometimes be uncomfortable but if you don’t adapt your business will die. Topics Covered Your body is made by God and Dr.…

Oct 03, 201839 minEp. 62

Dealing With Imposter Syndrome

On this episode, we talk about how to overcome and deal with imposter syndrome. Imposter syndrome is a real thing in business – but it often takes too long to recognize that you’re not an imposter but a real deal business owner. Claiming the area as an expert is one of the most incredible things you can…

Sep 26, 201838 minEp. 61

How to Create Packages and Menus for your Massage and Aesthetican Business

On today’s episode, we’re going over how to put together a spa menu. For some reason, this is one of the TOP questions in the spa Facebook groups, but putting together packages and spa menus that are client friendly are critical for increasing sales for you. Topics Covered Sessy shows her age No one…

Sep 19, 201830 minEp. 60

Getting Involved for Your Business

On today’s episode, Sessy and Ramona are renewed and ready for a hot topic – politics. You wouldn’t think that politics would matter in our profession but it does if you’re a small business owner. Rules and regulations from local and state governments effect and organizations like the AMTA, schools, and even conventions have a…

Sep 12, 201835 minEp. 59

It’s Time to Prep for the Holiday Season

On today’s podcast, we’re talking about the big thing that’s coming up – Holiday Season. Gift certificates and money, oh my! Now is the time to get ready to prep for the busiest season for getting money. Don’t wait. Planning now will save you time and help you make more money. Topics Covered The Holiday…

Sep 05, 201824 minEp. 58

How to get that focus back on your business

On this episode, we talk about getting refocused back into your business. Sometimes after summer or distractions of life, you need to re-sharpen the brain and get laser focus on the business. When you get a little bit lost how do you get back on the path to success? We’re going over all of these…

Aug 29, 201826 minEp. 57

It’s Time to Come up with Fall Marketing Ideas

On this episode, it’s almost pumpkin spice season! Seriously what are you going to do to get ready for Fall Marketing! This is a great time to look at new modalities, new skin care products and treatments to add. What are you going to serve to clients? Seriously say hello to Autumn y’all with profits…

Aug 15, 201832 minEp. 56
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