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Spapreneur Podcast

Spapreneur Podcastwww.spapreneur.com
Spapreneur® is the podcast where we help day spa, salon, nail, and massage therapy owners build long-lasting and successful businesses. With actionable, real-life tested tips and tricks, Spaprenuer® is the podcast where real-life spa experts come on to help you with all the business aspects of running your day spa, salon, and massage therapy studio. We help you build your business beyond the treatment room. Lynn Graves is the founder and owner of DeStress Express Massage and Spa. A Licensed Massage Therapist, Esthetician, and Wax Tech, Lynn brings over 20 years of spa experience. She has personally mentored over 50 spa practitioners and owners to success. Ramona Rice is a retention specialist who helped to push DeStress Express Massage and Spa with great operation and marketing processes. From email marketing campaigns to getting repeat business from your existing client base, she has a solution to push your marketing and operations to the next level.
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Episodes

More Money Less Work - Erinn Bridgman on Money Mindset & Management

Are you a spa owner still struggling with trading time for money? Erinn Bridgman is a Strategic Money Mastery Coach and is teaching us how you can work less hours while earning more! She is also helping us overcome our limiting beliefs around money and write a new story for ourselves and businesses as Spapreneurs® Topics Covered: HOW TO BE COMFORTABLE WITH RISK HOW TO BE GOOD WITH MONEY EVEN IF YOU "DON'T LIKE NUMBERS" HOW TO OVERCOME LIMITING BELIEFS BREAKING GENERATIONAL CURSES HOW TO MAKE YOU...

Nov 10, 202134 minEp. 175

Specializing to Build a Business Without Burnout | With Annie Schuessler

On today's episode I am interviewing Annie Schuessler, AKA The Rebel Therapist. She is sharing her advice to build your business with the structure, the methods and the modalities that you want to specialize in. Annie has been running a successful private practice for over 20 years, and has mentored other therapists in their businesses for 10 years. This episode is jampacked with valuable information! We Are Going Over: How to find your specialty How to avoid burnout Mindset issues that are hold...

Nov 03, 202144 minEp. 174

Finding Meaning & Success as a Spa Owner | Interview with Tonya Dalton

Ready to find meaning and success as a Spa Owner? On today's episode I've invited back the incredible Tonya Dalton. Tanya Dalton is a best-selling author, speaker, nationally recognized productivity expert, and serves as a growth strategist for female leaders. Our conversation is based on her second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success. We are talking all about: 2020 Lessons How to Turn Regret Into Resilience How to Appreciate The Dreams You Ha...

Oct 26, 202141 minEp. 173

All About Med Spas | With Skylar Pearson

It’s time for Spa Business 2.0. We are talking about Med Spas and how they differ from your traditional spa services. In this interview with Med Spa Expert Skylar Pearson we are pulling back the curtain on his business journey and the lessons we can take from him in our own spa businesses at any level. We are discussing: Med Spas vs Traditional Spas How you can benefit from Med Spa technology and services Skyler's journey to where he is today How to serve your clients and let the money follow +S...

Oct 13, 202131 minEp. 172

Growing Your Business by Scaling Down - With Rebecca Brumfield

Are you feeling stuck on where to take your spa business? Are you ready to grow but you aren't sure which direction to go? The answer may just surprise you… Today’s episode is everything you need to know about transitioning and downsizing. And you will learn how growth sometimes comes with scaling back. I am interviewing Rebecca Brumfield. Rebecca is passionate about helping women bodyworkers build successful businesses. Rebecca is also my good friend and I am so excited to invite them back on t...

Sep 22, 202131 minEp. 171

Using Instagram for Your Business with Elicia Crook from Massage Champions

I am so excited for you, my Spapreneurs! Today I am interviewing Elicia Crook and we are talking about all things Instagram marketing. Are you ready to grow your spa business on Instagram? Then this is the episode for you! Elicia is a Massage therapist, business coach, author & mentor to hundreds of therapists worldwide. Elicia has been enjoying business success for over 16 years & now teaches solo therapists and clinic owners how to build successful businesses & live life on their t...

Sep 15, 202139 minEp. 170

21 Things You Should Delegate

Are you the CEO of your business? Do you find yourself overwhelmed with to-dos at home and at work? Do you wish you had more time in the day? If so, It’s time to start delegating non-CEO tasks. Today's topic is 21 things you should consider either outsourcing or delegating to help you have more CEO time in your business. (Or maybe even that vacation you've been dreaming of for years!) We are going over: Why you need to be delegating and outsourcing Where to start when considering what to delegat...

Sep 08, 202129 minEp. 169

Are You Doing a Nice Job?

Are you a wellness professional or spa owner wanting to build a more sustainable business? On today's episode of the Spaprenuer® podcast, Ramona is interviewing Shaun Hill, host of the Nice Job Podcast. We are going over all things reviews. Reviews are one of the tools we have used to help us build a seven figure company. Tune in to learn how you can best take advantage of this strategy in your own business. Questions Answered What is Nice Job ? What is the most effective way to ask for reviews?...

Sep 01, 202141 minEp. 168

I have No Money for My Business

On today's episode of the Spaprenuer® podcast, Ramona goes over the final excuse in her excuses series - no money. It is often the most used excuse because money is tied to so many things. It's an easy excuse to use and hide behind. Every business owner has had to use bootstraps and budgeting to get ahead. Don't let old attitudes about money stop you from getting to where you want to be. Topics Covered Most businesses start with little to no money Money is a finite resource Get money focused Mon...

Aug 18, 202126 minEp. 167

Yes You Can Hire Someone in 2021

On this episode of the Spapreneur® Podcast, we’re focusing on the next part in our excuses series - “I can’t hire staff.” Ramona dives into this topic and how it had affected in your business. There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up. But you can’t use a lack of not having a staff be an excu...

Aug 04, 202127 minEp. 166

Why You Shouldn't Crowd Source Business Advice

On today's episode of the Spapreneur® Podcast, Ramona Rice is back with her excuses series and the excuse of not knowing where to seek business information is the topic. As part of the Spapreneur excuses series we’re going to talk about one of the things a lot of you do to make excuses for not getting the goals you want. There is an epidemic of crowdsourcing for business ideas in our industry and Ramona is here to call it out. Topics Covered Why crowdsourcing business information is a bad idea S...

Jul 27, 202116 minEp. 165

Creating More Time By Creating Repeatable Systems

On today’s episode of the Spapreneur Podcast we welcome Tracy Morgan (no not the 30 Rock one). Tracy's mission is to ensure entrepreneurs always have time for what matters most- in biz and life. This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices. It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-l...

Jul 20, 202141 minEp. 164

How to Teach Client Retention to Your Staff

On today's episode of the Spapreneur® Podcast, Ramona Rice is taking you through the steps of training your staff to focus on client retention. According to Harvard Business Review, a 5% increase in a small business's customer retention rate can increase the business's revenue by up to 95%. Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app. Topics Covered: Why Client Retention is the Key Metric in Your Business How to Calculate Client Retention When to calculate Wa...

Jul 13, 202119 minEp. 163

What Excuses Are Holding You Back? (Excuses Series)

On today's episode of the Spapreneur® Podcast, Ramona Rice is kicking off the Spapreneur® Excuses series. Excuses are easy but working towards your goals takes effort, time, and luck. In this episode of the Spapreneur® Podcast, Ramona Rice is going to go over some common excuses she sees in the spa world and how to overcome them. Topics Covered: Excuse 1: Clients Have a client standards agreement Understand client expectations Know your ideal client for your business and for each staff member Re...

Jul 07, 202125 minEp. 162

13 Essential Books Every Spa Owner Need to Consume

In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books The Essential 13 * The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite c...

Jun 30, 202119 minEp. 161

Finding More Time without Sacrificing Yourself

On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to ha...

Jun 16, 202149 minEp. 160

Pride in Father's Day

On today's episode of the Spapreneur® Podcast, Ramona is flying solo and talking about Father's Day, June 20th. Topics Covered Huge Marketing Opportunity to get income in your spa Spas are for dads Choose more "manly" treatments Market date nights and partner with a great local business The reservice pink tax Remember who is the customer for the holiday People want experience gifts Don't forget the inclusion Use people of color in your marketing Why we support Black Lives Matter Resources Mentio...

Jun 09, 202122 minEp. 159

SEO Tactics You Need in Your Spa

On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO. Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months o...

Jun 02, 202145 minEp. 158

Using Products to Bring in More Revenue

On today's episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast. Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlight...

May 26, 202142 minEp. 157

Mindset and Money Moves for Success

On today's episode of the Spapreneur® Podcast, Emily King is our guest. We're talking about how to increase your bottom line by aligning your money story with your prices. Emily is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP ...

May 19, 202146 minEp. 156

Why Branding Is So Important for Business

On today's episode of the Spapreneur® Podcast, we have Ross Kimbarovsky from Crowdspring! We discuss the importance of having strong branding and design in all aspects of your business. Ross founded and is the CEO at Crowdspring. More than 220,000 experienced freelancers help businesses, entrepreneurs, agencies, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, includ...

May 12, 202139 minEp. 155

Learning Selling Skills from a Girl Scout

On today's episode of the Spapreneur® Podcast, we have Ramona's daughter who is a super selling Girl Scout cookie seller. We talk about how Addison set goals and achieved them. Topics Covered Actually, she sold over 2300 boxes of cookies She had a focused goal Lots of tactics Retention of customers Found emerging markets Dealing with Covid-19 restrictions Using the pandemic as a selling advantage Don't discount for package prices Personal touch and telling your story Sometimes you need a bad guy...

May 05, 202119 minEp. 154

Mother's Day Tips for Day Spa

In today's episode, Ramona is giving you a game plan for Mother's Day success. Mother's Day is May 9th this year, and you don't want to miss out. These are her tips for making the most of this seasonal boost. Topics Covered This year's Mother's Day is going to be big. Know who your Mother's Day customers are - the gift giver Old school tip - hint hint still works Remind them gift certificates are always a good option Manage the expectations of the clients The messaging you need to use to convinc...

Apr 28, 202115 minEp. 153

Why Email Matters for Business

On today's episode of the Spapreneur® Podcast, we have the wonderful Meghan Nesta as our cohost. Meghan is a Senior Product Manager at AWeber. During her 5+ years with the AWeber team, she has served on various teams that include both native mobile app and web-based feature development. A firm believer in collaboration and its status as the secret sauce to developing the most successful features, Meghan has a passion for continually developing ways to involve the entire team in the product devel...

Apr 21, 202135 minEp. 152

Planning Your Quarterly Focus

On today's episode of the Spapreneur® Podcast Ramona is talking about how she's setting her quarterly focus and how you can too. She's introducing you to a new tool she's invented and why her goals for business. Topics Covered Take stock for the last quarter - use a GOBU The GOBU vs SWOT How to use the GOBU Gather Your Numbers Turn the items in the GOBU to a goal Find the one thing that would dramatically change your business or life Resources Mentioned Spapreneur Facebook Community Grab the res...

Apr 13, 202115 minEp. 151

Entrepreneur Lessons with Kristen Bowen

On today's episode of the Spapreneur® Podcast, Ramona is joined by the incredible Kristen Bowen. It took a complete health crash to lead Kristen Bowen to create Living the Good Life Naturally in 2002. Autoimmune issues and a series of failed surgeries left Kristen bedridden and depressed, with daily seizures. Through research and looking for outside-the-box solutions, she discovered that to regain her health, she needed to build a strong foundation. That foundation included food as medicine and ...

Apr 07, 202153 minEp. 150

Using Pinterest to Market Your Local Business

On today's episode of the Spapreneur® Podcast, we have the fantastic Kate Ahl. Kate is the owner and founder of Simple Pin Media , where she and her team help manage Pinterest accounts—over 700 to date—for small businesses nationwide. She’s also the popular Simple Pin podcast host, where she shares Pinterest marketing advice using data-driven results. Her passion is to help small businesses keep it simple, be authentic, and pin with purpose. Topics Mentioned Why Pinterest is Different from Other...

Mar 31, 202139 minEp. 149

How to Protect Your Business Legally

On today's episode of the Spapreneur® Podcast, we have Cory Sterling. Cory is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner, group fitness instructor, and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health space worldwide, the majority of whom own or operate a wellness studio. He has presented at conferences worldwide, teaching about the law in a FUN and practical way. He won the award for "Highest Rated Session...

Mar 24, 202135 minEp. 148

Stop Being Terrified of your Numbers

On today's episode on the Spapreneur Podcast, Tracey Bissett is our guest co-host today. Topics Covered The emotions of money It's your job to be accountable for your numbers. The cost of service goes up at different times. Have enough cash flow to manage your business Cash flow is different than revenue. Have to be a financial detective Pricing is important Money memory from childhood Value-based Clients vs. Service-Based Clients Your bookkeeper can't read your mind. Resources Mentioned Tracey'...

Mar 17, 202131 minEp. 147

How to Find Clients for Specific Modalities

On today's episode of the Spapreneur® Podcast, we have the fantastic Mindy Totten as our guest. Mindy's mission is to help other massage and bodywork therapists build profitable businesses so they could serve more people AND make a great living doing it. Through her private mentoring, group coaching programs, and as host of the Do It With Intention podcast, she’s here to show bodyworkers how to build practices that they love -- all without burning out or selling out. When she’s not helping big-h...

Mar 10, 202144 minEp. 146
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