This episode covers the latest news in the podcasting business, including a report on podcast usage in Japan, RSS.com receiving IAB certification and integrating Apple Podcasts submission, AdsWiz renewing its agreement with Nielsen, Acast expanding in Australia, and Asa relaunching as an ad ops platform.
Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable discusses preserving podcasting's unique qualities amidst video trends, examines Tubi's streaming and ad survey, highlights the importance of combining data with insights in podcast advertising for better ROI, and explores the behavior and value of podcast superfans. The hosts also share a roundup of quick news items relevant to the podcasting industry.
Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable discusses streaming audience insights, focusing on ad expectations among paying and free users. It also covers YouTube's dedicated podcast tab on Android TV and explores the importance of combining data with insights in podcast advertising for better ROI, using an example from Signal Hill Insights.
Tom Webster discusses the state of podcasting and the risk of losing its unique qualities as it becomes more integrated with video and music platforms like YouTube and Spotify. He uses the analogy of Saab automobiles, which lost their distinctive features after being acquired by GM, to illustrate how podcasting could become a generic form of content if its quirks and independent spirit are not preserved. Webster calls for collaboration between the open source community and the commercial side of podcasting to build a better user experience.
Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further. Find links to every article mentioned and the full write-up here on Sounds Profitable....
This episode of Sounds Profitable discusses brand fans' podcast consumption habits based on a JAR Audio and Sounds Profitable report. It also explores methods for improving podcast engagement and stickiness by drawing lessons from other media platforms. The episode further recaps the presence of podcasters and the creator economy at SXSW, and examines the growing trend of 'silver influencers' targeting older demographics.
Tom Webster discusses the need for a better podcast consumption experience, highlighting the gap between awareness and regular usage. He suggests incorporating features from successful platforms like one-button access, reliable content delivery, and listener acknowledgement to improve user engagement and make podcasting a daily habit.
Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable's The Download covers podcasting events at SXSW, dives into the characteristics of news podcast listeners, and analyzes Podscribe's Q4 2024 podcast performance benchmarks, highlighting the efficiency of smaller shows. It also includes quick updates on spatial audio, CityCast's expansion, Spotify's video pivot, and audience surveys.
Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com....
Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech. Find links to every article mentioned and the full write-up here on Sounds Profitable....
This episode of Sounds Profitable discusses news podcast audience behavior, including co-listening habits and demographics. It explores how audience mindset affects ad targeting and strategies for combating subscriber churn with internal promotion and incentives. The episode also covers ad campaign efficiency, industry opportunities, and quick news hits, such as YouTube's podcast viewership milestone and trends in podcast ad investments.
Gavin Gaddis recaps On Air Fest 2025, highlighting the vibrant podcasting industry and its collaborative spirit. The discussion covers the creator economy, brand authenticity, opportunities in women's sports podcasting, and the importance of passion in the industry's future. It emphasizes the potential for growth and collaboration within the podcasting world.
Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable's The Download covers podcast genre popularity by region based on zip code data, branded podcast performance metrics, and Wondery and SiriusXM's decision to opt out of podcast rankers due to their limitations in tracking audiences across various platforms. Also discussed is how a journalism podcast led to curriculum revisions across 25 states.
Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication. Find links to every article mentioned and the full write-up here on Sounds Profitable....
