Brand Fans Promote Podcasting, SXSW 2025 Recap, & More
Mar 14, 2025•10 min•Ep. 529
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Summary
This episode of Sounds Profitable discusses brand fans' podcast consumption habits based on a JAR Audio and Sounds Profitable report. It also explores methods for improving podcast engagement and stickiness by drawing lessons from other media platforms. The episode further recaps the presence of podcasters and the creator economy at SXSW, and examines the growing trend of 'silver influencers' targeting older demographics.Episode description
Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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