Potential Podcast Paywalls, Reading UK Ranker, & More
Feb 21, 2025•6 min•Ep. 511
Summary
This episode of Sounds Profitable's The Download covers podcast genre popularity by region based on zip code data, branded podcast performance metrics, and Wondery and SiriusXM's decision to opt out of podcast rankers due to their limitations in tracking audiences across various platforms. Also discussed is how a journalism podcast led to curriculum revisions across 25 states.Episode description
Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM opting out of rankers.
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Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sign up for the webinar here.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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