In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about: How Tom’s recent research was received by a primarily European audience Radio’s prevalence in Europe What podcasting can learn from radio Why Sounds Profitable feels it’s important to be at non-podcast-specific events The Podcast Summit at Radiodays Lin...
Apr 12, 2023•29 min•Ep. 82
This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found. Contact for information about Business Leader Summit in London. Bumper Credits: Written by Tom Webster Edited by Bryan Barletta. Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Apr 11, 2023•17 min•Ep. 81
This week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee. Rococo Punch launches RP Labs , a vertical dedicated to co...
Apr 06, 2023•10 min•Ep. 80
Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Apr 05, 2023•8 min•Ep. 79
This week on The Download: Google Announces Ad Library , the maturing podcast ad industry attracts more mainstream brands , and Audiobooks could become new audio advertising frontier . Quick Hits: Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations . Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast...
Mar 30, 2023•9 min•Ep. 78
Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more con...
Mar 29, 2023•24 min•Ep. 77
From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Mar 28, 2023•11 min•Ep. 76
This week on The Download:Ad Fraud Yet to Significantly Impact Podcasts Marketers and creators react to potential TikTok ban YouTubeTV increases price due to content costs Sounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted t...
Mar 23, 2023•10 min•Ep. 75
Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (reali...
Mar 22, 2023•29 min•Ep. 74
This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Mar 21, 2023•8 min•Ep. 73
The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. The stories covered this week are: 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPT Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech News publishers lament the role of verification firms in the programmatic market Quick Hits: The J...
Mar 16, 2023•10 min•Ep. 72
Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron...
Mar 14, 2023•8 min•Ep. 71
Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Spot...
Mar 09, 2023•10 min•Ep. 70
This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with PepsiC...
Mar 08, 2023•35 min•Ep. 69
In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits: Written by Bryan Barletta Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Mar 07, 2023•10 min•Ep. 68
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming t...
Mar 02, 2023•12 min•Ep. 67
Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins of stre...
Mar 01, 2023•31 min•Ep. 66
Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 28, 2023•16 min•Ep. 65
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, ...
Feb 23, 2023•13 min•Ep. 64
On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display. Pre-bid is coming for audio. What 'headers' will look like for audio. Links: Bryan Barletta Arielle Nissenblatt Jordan Bentley Audiohook...
Feb 22, 2023•53 min•Ep. 63
There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up. Frequency Webinar Signup Link. Credits: Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 21, 2023•9 min•Ep. 62
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The ‘slippery slope’ of podcast endorsements, Netflix’s ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising. Let’s get started.Navigating the ‘slippery slope’ of personal endorsements in podcast adsManuela: Ov...
Feb 16, 2023•12 min•Ep. 368
On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s inaugural “experience,” their hopes for the future of events in the audio space, and more. Listen to learn about: How On Air Fest has evolved How the podcast and audio space can grow...
Feb 15, 2023•37 min•Ep. 60
This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken.Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Art19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 14, 2023•12 min•Ep. 59
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: Podcasting a ‘bright spot’ at SXM Media, Amplifi Media CEO counters ‘jarring headlines,’ new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcasting. Let’s get started. Podcasting remains ‘a bright spot’ at SXM MediaManuela: ‘Tis the season of quarte...
Feb 09, 2023•10 min•Ep. 58
It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.Links: Bryan Barletta Arielle Nissenblatt Manuela Bedoya The Download Sounds Profitable: Narrated Articles SquadCast Credits: Hosted by Bryan Barletta and Arielle Nissenblat t Sounds Profitable Theme written by Tim Cameron Edited by Reece Carman and Ron Tendick Assembled by Spooler Media Hosted on Omny Studios Additional help f...
Feb 08, 2023•32 min•Ep. 57
This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Feb 07, 2023•9 min•Ep. 56
This week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live. Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is ...
Feb 02, 2023•11 min•Ep. 55
This week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look forward to interviews conducted by Bryan himself in future on official Marketecture channels, as well as Sounds Profitable DeepDives on the Sounds Profitable YouTube channel. From the original description: In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advert...
Feb 01, 2023•45 min•Ep. 54
This week Tom Webster demonstrates how even seemingly small pieces of data can have big implications if given the right context and a story. Credits: Written by Tom Webster Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .See omnystudio.com/listener for privacy information....
Jan 31, 2023•16 min•Ep. 53
