Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable.
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the lar...
This episode of Sounds Profitable discusses Spotify's video impact on publishers, the upcoming Podscape update, why podcasts should think like a network, and Nickelodeon's partnership with Starglow for kids' podcasts. It covers challenges with Spotify's ad insertion, the importance of adapting content to different platforms, and the opportunities in family-friendly podcasting.
This episode of Sounds Profitable discusses Spotify's video integration and its potential negative impact on podcast revenue, plus new research on podcast fandom and advertising effectiveness from Wondery, Dentsu, and Edison Research. It also explores insights from Libsyn's team at Podcast Movement Evolutions on the growth and strategic importance of podcast advertising.
Today in the business of podcasting: The Podscape is accepting submissions for the summer update, Audioboom posted their Q1 earnings, a clip from The Ramsey Show podcast made the top three branded Shorts of last week, and nominations are now open for the Quill podcast awards. Find links to everything mentioned here on Sounds Profitable.
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items. Find links to every article mentioned here on Sounds Profitable.
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable.
Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions and live events are now in the top five revenue generators for publishers, why podcasts are playing a bigger role in brands' creator strategies, and Spotify debuts their own ad exchange and AI ad generator. Find links to every article mentioned here on Sounds Profitable....
Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. Find links to every article mentioned here on Sounds Profitable....
This episode of Sounds Profitable covers key updates in the podcasting industry, including Tom Webster's study on podcast advertising efficacy, Digiday's analysis of potential ad slowdowns, and Radio Centre's insights on podcast growth in the UK. It also highlights YouTube's projected revenue dominance and the winners of the 2025 Ambies Awards, plus updates from Signal Hill Insights, Odyssey, Hubbard Radio, Number 8, and True Native Media.
Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable discusses the Business of Video Podcasting Summit, Spotify's new user experience for podcasts, the potential for podcasts in the gaming industry, and methods for consolidating podcast data across different platforms. It also covers industry news and updates, including the Signal Awards and new partnerships.
Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV. Find links to every article mentioned and the full write-up here on Sounds Profitable....
This episode covers the latest news in the podcasting business, including a report on podcast usage in Japan, RSS.com receiving IAB certification and integrating Apple Podcasts submission, AdsWiz renewing its agreement with Nielsen, Acast expanding in Australia, and Asa relaunching as an ad ops platform.
Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable discusses preserving podcasting's unique qualities amidst video trends, examines Tubi's streaming and ad survey, highlights the importance of combining data with insights in podcast advertising for better ROI, and explores the behavior and value of podcast superfans. The hosts also share a roundup of quick news items relevant to the podcasting industry.
Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable discusses streaming audience insights, focusing on ad expectations among paying and free users. It also covers YouTube's dedicated podcast tab on Android TV and explores the importance of combining data with insights in podcast advertising for better ROI, using an example from Signal Hill Insights.
Tom Webster discusses the state of podcasting and the risk of losing its unique qualities as it becomes more integrated with video and music platforms like YouTube and Spotify. He uses the analogy of Saab automobiles, which lost their distinctive features after being acquired by GM, to illustrate how podcasting could become a generic form of content if its quirks and independent spirit are not preserved. Webster calls for collaboration between the open source community and the commercial side of podcasting to build a better user experience.
Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further. Find links to every article mentioned and the full write-up here on Sounds Profitable....
This episode of Sounds Profitable discusses brand fans' podcast consumption habits based on a JAR Audio and Sounds Profitable report. It also explores methods for improving podcast engagement and stickiness by drawing lessons from other media platforms. The episode further recaps the presence of podcasters and the creator economy at SXSW, and examines the growing trend of 'silver influencers' targeting older demographics.
Tom Webster discusses the need for a better podcast consumption experience, highlighting the gap between awareness and regular usage. He suggests incorporating features from successful platforms like one-button access, reliable content delivery, and listener acknowledgement to improve user engagement and make podcasting a daily habit.
Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable's The Download covers podcasting events at SXSW, dives into the characteristics of news podcast listeners, and analyzes Podscribe's Q4 2024 podcast performance benchmarks, highlighting the efficiency of smaller shows. It also includes quick updates on spatial audio, CityCast's expansion, Spotify's video pivot, and audience surveys.
Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data. Find links to every article mentioned and the full write-up here on Sounds Profitable....
