Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com....
Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech. Find links to every article mentioned and the full write-up here on Sounds Profitable....
This episode of Sounds Profitable discusses news podcast audience behavior, including co-listening habits and demographics. It explores how audience mindset affects ad targeting and strategies for combating subscriber churn with internal promotion and incentives. The episode also covers ad campaign efficiency, industry opportunities, and quick news hits, such as YouTube's podcast viewership milestone and trends in podcast ad investments.
Gavin Gaddis recaps On Air Fest 2025, highlighting the vibrant podcasting industry and its collaborative spirit. The discussion covers the creator economy, brand authenticity, opportunities in women's sports podcasting, and the importance of passion in the industry's future. It emphasizes the potential for growth and collaboration within the podcasting world.
Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable's The Download covers podcast genre popularity by region based on zip code data, branded podcast performance metrics, and Wondery and SiriusXM's decision to opt out of podcast rankers due to their limitations in tracking audiences across various platforms. Also discussed is how a journalism podcast led to curriculum revisions across 25 states.
Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest podcasting footprint yet, another earnings call roundup, and YouTube just hit the milestone of TV watch-hours beating out both Desktop and Mobile. To that note: are you attending SXSW? We’ve created an incredibly short form so we can know who’s coming along. We’d love to see you there. Catch all the articles mentioned on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns. Find links to every article mentioned here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise. Find links to every article mentioned and the full write-up here on Sounds Profitable....
In a two-part one-part article, Tom breaks down the business podcast consumer and looks at podcasting’s cost-effective reach. The Business Podcast Consumer Study Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com....
Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Is audio consumption on the decline? Certainly not for podcasts. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment. Find links to every article mentioned and the full write-up here on Sounds Profitable.
