Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 08, 2025β’5 minβ’Ep. 480
Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 07, 2025β’6 minβ’Ep. 479
Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jan 06, 2025β’5 minβ’Ep. 478
Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year. Find links to every article mentioned at Sounds Profitable.
Dec 20, 2024β’8 min
For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable....
Dec 19, 2024β’5 minβ’Ep. 481
Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washi...
Dec 18, 2024β’6 minβ’Ep. 480
Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington , a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast ...
Dec 17, 2024β’5 minβ’Ep. 479
Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital. Find links to every article mentioned and full coverage here on Sounds Profitable....
Dec 16, 2024β’5 minβ’Ep. 478
Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 13, 2024β’8 minβ’Ep. 477
Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 12, 2024β’4 minβ’Ep. 476
Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 11, 2024β’6 minβ’Ep. 475
Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Dec 11, 2024β’6 minβ’Ep. 474
Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia. Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable! Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 10, 2024β’3 minβ’Ep. 473
Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 09, 2024β’5 minβ’Ep. 472
Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 06, 2024β’12 minβ’Ep. 471
Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 05, 2024β’2 minβ’Ep. 470
Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Dec 04, 2024β’5 minβ’Ep. 469
Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 03, 2024β’6 minβ’Ep. 468
Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 02, 2024β’5 minβ’Ep. 467
Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 26, 2024β’2 minβ’Ep. 466
Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 25, 2024β’3 minβ’Ep. 465
Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 22, 2024β’9 minβ’Ep. 464
Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 21, 2024β’5 minβ’Ep. 463
Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 20, 2024β’5 minβ’Ep. 462
Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 19, 2024β’5 minβ’Ep. 461
Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 18, 2024β’5 minβ’Ep. 460
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 15, 2024β’7 minβ’Ep. 459
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 14, 2024β’5 minβ’Ep. 458
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the βreal worldβ Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Nov 14, 2024β’6 minβ’Ep. 478
Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025. Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST. Catch the full write-up of today's episode on Sounds Profitable....
Nov 13, 2024β’5 minβ’Ep. 457