Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita Khalid Podcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa Boyle PodPod and Campaign launch Audio Advertising Awards...
Sep 05, 2023•5 min•Ep. 142
Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New Podcast Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast Wondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts PBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés TV’s Nielsen complaints get louder Nearly 3 out in 10...
Sep 01, 2023•9 min•Ep. 141
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara Guaglione PBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, Marketin...
Aug 31, 2023•4 min•Ep. 140
Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertising Can the Benefits of Digital be a Rising Tide for All Audio? By Jeff Vidler CTV ad sellers are pushing more content-related signals into the programmatic bidstream by Tim Peterson TV’s Nielsen complaints get louder by John Ourand…as for the rest of the news: Five late-night talk show hosts have launched a Spotify podcast which will use all proceeds to pay staff ...
Aug 30, 2023•4 min•Ep. 139
After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Aug 30, 2023•7 min•Ep. 138
Here's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre Bouvard Wondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts by Abbey White Streaming’s big pain point: there’s too much stuff to watch by Kelsey Sutton The Podcast Landscape Webinar w...
Aug 29, 2023•4 min•Ep. 137
Here's what you need to know for today in the business of podcasting. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem Makari The Floor Plan A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande And for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and importa...
Aug 28, 2023•4 min•Ep. 136
Here's what you need to know this week in the business of podcasting: Three updates to Apple Podcasts Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and Marketers Older Adults Make Up Just 4% Of People Featured In Ads Changes coming to Spotify for Podcasters And in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to progr...
Aug 25, 2023•8 min•Ep. 135
Here's what you need to know for today in the business of podcasting: Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein. Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman Adalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube by Allison Shiff...
Aug 24, 2023•4 min•Ep. 134
Here's what you need to know today in the business of podcasting. Changes coming to Spotify for Podcasters PodcastOne readies public offering in September by Brad Hill Product placements can drive searches and purchases, research finds by Kelsey Sutton Frozen's Story Will Continue In a New Podcast by James Whitbrook...
Aug 23, 2023•3 min•Ep. 133
Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and Marketers PodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts. Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson...
Aug 22, 2023•3 min•Ep. 132
Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMAN Barry Hott on Instagram Reels over-serving ads Spotify hits record number of users worldwide but struggles to monetize growth Former UTA Agent Launches Kids and Family Audio Company With Agency Backing And for the rest of the news… Variety covers a star-studded new podcast with ad sales handled by Gumball, publishers are seeing per-subscrib...
Aug 21, 2023•5 min•Ep. 131
Stories covered this week in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad Hill Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine Perloff Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren Johnson Quick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming...
Aug 18, 2023•7 min•Ep. 130
Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast Solutions .) What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita Khalid The FTC updated its endorsement guidelines for the first time since 2009—and some people have questions by Katie Hicks…as for the rest of the news: Edison Research’s Q2 edition...
Aug 17, 2023•4 min•Ep. 129
Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul Riismandel Acast Supercharges US Leadership This year’s upfronts deals, broken down by Kelsey Sutton...
Aug 16, 2023•3 min•Ep. 128
Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Aug 16, 2023•7 min•Ep. 127
Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCast Top 15 podcast advertisers in Australia Google Repays Advertisers After Report of Low-Quality Ads by Garett Sloane Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work , and Brian Morrissey discusses the next wave of B2B media (which sounds like a p...
Aug 15, 2023•3 min•Ep. 126
Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business Shifting Share of Ear: A nine-year comparison of radio and podcasts Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia And for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener . Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Medi...
Aug 14, 2023•3 min•Ep. 125
Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place Q2 Earnings Calls in Podcasting Why some publishers are reducing their podcast slate to try to grow their audio businesses Quick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360....
Aug 11, 2023•9 min•Ep. 124
Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video? Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place How ad tech’s measurement titans are pivoting to attention and activation Indie agency census reveals expected areas of ad spend growth And for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023 , and this week’s issue of The Rebooting re...
Aug 10, 2023•4 min•Ep. 123
What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita Khalid Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara Guaglione CTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over...
Aug 09, 2023•3 min•Ep. 122
While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Aug 09, 2023•10 min•Ep. 121
Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad Hill Why concerns of influencer marketing oversaturation are overblown by Kristina Monllos When Podcast Apps Miss The Mark by Steve Goldstein How soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host , Sean Howard explains yield optimization and what it means for podcasting in Flightpath, and Forbes cov...
Aug 08, 2023•5 min•Ep. 120
Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businesses Magnite And FreeWheel Link Up In The Name Of Interoperability Acast to focus on automation to ‘create value’ for advertisers Top 3 podcasts in U.S. remain the same over two years The Media Rating Council is angling for better clarity in an era of compounding complexity And for the rest of the news… Digiday’s new Media Briefing prese...
Aug 07, 2023•4 min•Ep. 119
This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hope the kids podcast listener report Quick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. NAVA posts info for SAG-AFTRA strike. The National Association of Voice Actors...
Aug 04, 2023•7 min•Ep. 118
Here's what you need to know for Thursday, August 3rd. Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio. RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount Spotify - WPP & Spotify Announce First-of-its-Kind Global Partnership MediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds...
Aug 03, 2023•4 min•Ep. 117
Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley Carman SiriusXM is betting big on its next-gen app by Amrita Khalid Good Karma Brands to run operations, sales for ESPN Radio by Andrew Bucholt As strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey Sutton Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations by Tim Peterson...
Aug 02, 2023•4 min•Ep. 116
Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Aug 02, 2023•9 min•Ep. 115
This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in f...
Aug 01, 2023•4 min•Ep. 114
Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table? Spotify's Q2 Earnings Call Your favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind. NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study by Joe MandeseTo combat the rising is...
Jul 28, 2023•8 min•Ep. 113
