When it comes to choosing the best platforms to invest our time, effort and money into, Instagram offers a high return. It gives us the opportunity to entertain and educate, set ourselves apart, and establish our own unique visual brand in the market. What kind of content should we be creating on Instagram to achieve our goals? Where should we be focusing our energy within Instagram? What hacks and tools can we employ to become social media masters? On this episode, closing attorney and social m...
Nov 12, 2019•42 min
Sales technique, lead generation and client development aren’t skills we automatically gain as soon as we get licensed. We have to work daily at mastering these skills, as they determine how successful we will be in business. What is the first step we have to take in order to set the tone for a successful real estate career? How do we develop habits that support successful growth? How do we improve our lead generation game? On this episode, I’m joined by Homes.com National Sales Director Joe Ses...
Nov 05, 2019•39 min
Video content is by far the most engaging, lead generating and powerful medium right now, but agents are still nervous about how they look and sound, and stuck when it comes to what to talk about. What kind of video content can we make if we want to generate leads, and become known in our markets? Why are thumbnails on YouTube videos so important? How do we cure our hang ups about being in front of the camera? On this episode, marketing strategist and speaker, Antoine Dupont shares on how to mak...
Oct 29, 2019•42 min
Real estate is a unique business for many reasons, but one major reason is the disconnect between the ease of getting licensed and the level of responsibility agents undertake. Why do we need more training and education? Why is it so important for us to stop thinking of real estate as just a transaction? On this episode, real estate CEO, coach, speaker and author, Leigh Brown talks about the importance of us getting training to improve our skills. 3 Takeaways New agents are often given to first-...
Oct 22, 2019•36 min
One of the biggest investments real estate agents have to make is in their lead generation, and Facebook advertising is a powerful way to generate leads. How much money should we be willing to spend on our ads? What kind of systems do we need to have built into our Facebook lead generation? How can we resuscitate dead leads? On this episode, I’m joined by real estate marketing expert and founder of Just Sell Homes, Andrew Fogliato who shares on the best strategies for Facebook advertising. 3 Tak...
Oct 15, 2019•44 min
In this age of social media, technology and digital, it’s hard to imagine any offline marketing methods still being relevant to us today, but very often the offline makes the online more successful. What are the most effective types of offline marketing? How do we craft content that can generate leads? How do we choose the kind of marketing to invest our time and money in? On this episode, real estate and tech expert, Alex Camelio, discusses why agents shouldn’t count offline marketing out. 3 Ta...
Oct 08, 2019•39 min
Great content isn’t just about great visuals, it’s about resonance and the impact of the message. Real estate agents miss out on this and end up posting content that does nothing to connect with people. What is the real estate community getting wrong about storytelling, and how can we fix this? How do we craft content that people will respond to? On this episode, I’m joined by real estate marketing coach and storytelling expert, and NAR Conference speaker, Kyle Draper. We talk about how we can m...
Oct 01, 2019•35 min
A key part of using social media to get more sales is to get in front of more people, and right now Facebook and Instagram Stories are where people are hanging out and making connections. How do we choose where to post our stories? What kind of content can we create and how do we create engagement? How do we turn the connections we make on Stories into leads? On this episode, broker, CEO and social media expert, Barbara Betts shares how real estate agents can turn Instagram stories into a powerf...
Sep 24, 2019•42 min
While we’ve all had to deal with naysayers at some point in our lives, we also need to own up to the fact that sometimes, we might be our own naysayers- or worse- someone else’s. Even though we may think we’re ‘keeping it 100’ by being what we think is realistic about other people’s dreams, it’s important to remember that just like we can manifest our desires, so can the people we think we’re helping. When my son was accepted into Howard University, I told him I wouldn’t be able to afford his tu...
Sep 17, 2019•16 min
Early in my career, I was balancing two careers, as a pharmaceutical rep and as a real estate agent. Even though it seemed impossible, I was the top earner in pharma sales, and then I successfully switched to real estate full-time, and made more in a month than I ever would in MONTHS of pharmaceutical sales. I refused to let people’s doubts get in the way, and I prepared through reading, coaching, affirmations, and prayer. That’s what allowed me to take a skill I learned in sales into a successf...
Sep 10, 2019•14 min
Real estate is one of very few business ventures where we can earn good money in a very short time, but to achieve this, we have to play the game right. What does someone looking to get into real estate need to know about getting licensed and becoming successful? Why is it so important for us to focus on a niche from the beginning? On this episode, I talk to Lawrence Watkins, host of Black Business School. We discuss what it takes to succeed in real estate and how to get started. 3 Takeaways If ...
Sep 03, 2019•51 min
Everyone has naysayers, people who have something to say about what we can and cannot do. Successful people simply don’t listen to them. In this special episode pulled from the first of a series of Facebook Live videos, I’ll share my own experiences with negativity. I’m here because I refused to accept what people told me. I refused to let the challenges I faced in my life hold me back. From the age of 5, I knew there was a God, and praying and leaning into Him is what has led to all the wonderf...
Aug 27, 2019•16 min
Real estate agents are so often focused on generating a lead that we never prepare for what happens after that lead comes in. Why do we have to map out the lead nurture and conversion process? How do we avoid talking ourselves out of a sale? How do we make sure our online and real life personas match up? On this episode, I talk to the Sales Whisperer, Wes Schaeffer. He shares why we need to map out our sales process and why. He also gives insights into how we can transform a chaotic system. 3 Ta...
Aug 20, 2019•38 min
Live video is something so many real estate agents are afraid of, but implementing it into our marketing can help us get more people wanting to work with us. What kind of content can we create and how can we optimize it? How can we boost our video content with chatbots and Messenger? How can we use chatbots without spamming people? On this episode, I’m joined by fellow speaker, regular collaborator, and technology expert, Jeremias "JMan" Maneiro , who talks about how we can get more comfortable ...
Aug 13, 2019•37 min
New real estate agents and agents who are getting back into the market can be intimidated by trying to get their database together and generate those first leads. How can we leverage a small database to get business? How can we use that database to get some referrals going? What can we do to leverage video content? On this episode, I’m joined by agent and real estate coach, Genny Williams who shares on how she got back into sales after 10 years of coaching, and how she got the most out of a 48-p...
Aug 06, 2019•38 min
Many real estate agents post content on Facebook and expect leads to come in and clients to just get in touch. Why is it important for us to seek them out? How can we create content that is the perfect opening for us to reach out? How can we use social media engagement to create leads? On this episode, I talk to my podcast producer and Pursuing Results CEO, Matt Johnson. We talk about how we can boost our business by having more conversations online. If all you did was have regular, non- real es...
Jul 30, 2019•29 min
As real estate entrepreneurs, we should always be on the leading edge of technology and ways to show our listings off in their best light. What are virtual properties and how can we leverage Matterport devices and videos to give clients a feel for a house? On this episode, I’m joined by Matterport Marketing Content Manager, Amir Frank who shares a new and unique way to create engaging real estate content. 360-degree models essentially allow you to virtually walk the visitor through the space, an...
Jul 23, 2019•38 min
Referrals are the most underutilized and underestimated ways for us to earn more money. What motivates referrals, and how do you make yourself more referable? How can we build referrals into every stage of the sales cycle? What are the biggest contributing factors when it comes to getting more referrals? On this episode, I’m joined by referral expert, Chad Durfee who shares how we can take our referral game to the next level. It’s all about understanding the psychology of what motivates people t...
Jul 16, 2019•48 min
One of the greatest ironies of real estate is that many agents don’t invest in real estate, or make other investments. What are some of the mistakes agents make when it comes to their finances? What are the steps you need to take to start leveraging your income so that it can eventually become passive? What is the Infinite Banking Concept and how can you employ it to better yourself? On this episode, Wealth Without Wall Street Chief Financial Coach, Joey Mure shares how real estate agents can le...
Jul 09, 2019•42 min
Reality TV has done a disservice to the world of real estate by making people think that getting into the industry and becoming successful just happens. What are some of the realities of real estate that we don’t hear about on HGTV? How can new agents build a business that goes the distance? How can we make ourselves more memorable, and stop wasting opportunities? On this episode, I’m joined by agent, trainer, and author of “The Reality of Real Estate”, Candy Miles-Crocker , and we talk about ho...
Jul 02, 2019•48 min
Building relationships is crucial for being a good real estate agent, but it’s also important to know how to protect our clients. How can our own knowledge of online tools help us to be a better resource for our clients? What steps can we put in place to make sure they don’t lose their money to a scam or other types of fraud? How can we choose the right CRM to use? On this episode, CEO of RETI (Real Estate Technology Institute), Craig Grant shares on how we can build a better and safer online pr...
Jun 26, 2019•42 min
Creating good video content can seem intimidating if you have no experience or on-camera confidence. How do you determine the kind of content you should be creating? What steps can you take to feel more comfortable on camera? How can you create content for different platforms? On this episode, I’m joined by expert videographer and one of Chicago’s Top Real Estate Video Marketers, Justin Barr , who shares helpful insights and tips for mastering live video. It's really about figuring out what you ...
Jun 18, 2019•31 min
The MLS is one of the most under-utilized resources in real estate, and agents can make more money by leveraging it. What is some of the data we can gain from the MLS and how can we use it to improve our marketing efforts? What can we learn about our real estate markets through the MLS? Why is it so important to become as educated as possible when it comes to your business? On this episode, digital marketing strategist and real estate technology expert, Carrie Little talks about how she uses dat...
Jun 11, 2019•39 min
The real estate crash of 2008 may be over a decade ago, but many of us are still traumatized by it. How do we condition ourselves so that we can recover from the challenges we face in business? What are the ways we can strengthen ourselves physically, mentally, emotionally and spiritually? On this episode, I’m joined by author of The Titan, founder of the Hour of Champions and my good friend, Steve Werner who talks about his work helping people overcome anxiety and depression and his own path. I...
Jun 06, 2019•40 min
Mobile homes are a lucrative business venture, but so few people in real estate know about it. Why are mobile homes such big business? What’s driving the growth in mobile home investment and ownership? How can you get started, even as a new investor? On this episode, I have an exciting conversation with two young real estate investors, Byron Sellers and Sharnice Williams , who are making waves in buying and flipping mobile homes. Mobile home is recession-proof because there will always be a need...
May 28, 2019•40 min
Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building deep connections in our communities. Before we implement a new tool, what is the first thing we need to be doing in our businesses? What are the other key pieces we need to add to our strategies? How do we balance between brand awareness and lead generation so we’re not just putting out content without generating business? On this episode, I’m joined ...
May 21, 2019•43 min
Most entrepreneurs are told that they have to specialize and focus when it comes to finding a niche, but we have to apply this concept to every area of our lives. How do we clean house in our lives and let go of behaviors that delay our progress? What are some of the values we need to uphold as entrepreneurs, and the inner hurdles we need to remove? On this episode, I’m joined by, author, speaker and wealth strategist, Danielle Pierce as we discuss our journeys and experiences as women, mothers ...
May 14, 2019•42 min
The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect to increase our chances of getting a sale? Why should our goal be to personalize the information we put out to people, and how does the quality of our lead capture influence this? On this episode, ActiveCampaign Director of Education, Chris Davis , tal...
May 07, 2019•40 min
The biggest challenge agents face in social selling is the belief that we have to be a certain persona to succeed, but that misses the point of technology entirely. How should we leverage technology to boost our businesses? How do we show our clients that we care using social media? What are some of the tools we can use to be more engaged and active online? On this episode, I’m joined by EXIT Realty’s Vice President of Technology Engagement, Annette Anthony, who shares what we can do to separate...
Apr 30, 2019•40 min
When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how ...
Apr 24, 2019•34 min
