Episode description

If you are looking for a marketing boost on social media, those with big followings can help.  Social media influencers are users who have a large following in a certain industry. Their followers trust them, learn from them, and look to them for recommendations. With 48% of the world’s population using social media in some form, these influencers have become the new leaders of digital marketing. Their services do not come for free and, in some cases, can be pretty pricey. Influencer programs can also target those with smaller followings who accept discounts on products that they will promote on their social media pages. This new form of advertisement can be more advantageous than traditional methods like TV commercials, radio ads, and billboards. 

In this episode, we break down the top 3 reasons why your brand should look for influencers.

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