The format is straightforward. 3 guests - former PPAI Chair Tom Goos of Image Source, the subject of our most listened to Episode of the Year Dana Zezzo from American Solutions for Business and the 2019 Regional Association Council Board of Directors President Bill Petrie join me. 5 questions - what just happened, and what's about to happen? Join in for a lively and raucous discussion about the state of the Promotional Marketing industry.
Jan 09, 2019•47 min
e-commerce players in the promotional products industry have seen few pioneers of varying sizes, geography, etc. PromoKitchen Chef Patrick Black joins us to present his view as one of those early adopters building a presence strictly via the internet. We examine the path toward adoption for those Distributors seeking ways to take their businesses online and Patrick shares his thoughts on the ways to begin the process.
Dec 26, 2018•33 min
Paul joins me for our annual look back on the year behind us in the promotional marketing industry. This time, we talk about the effect tariffs had on our relationships with government officials, predict the biggest change venture capital money will make on our industry, the ways Mergers & Acquisitions are changing our marketplace, the role the Get in Touch Campaign and Strategic Foresight play in PPAI's relationship with it's members and the advertising world as a whole and Paul's advice fo...
Dec 12, 2018•29 min
Inc 5000 Company Envision Custom Screenprinting and Embroidery Founder & CEO Tom Rauen joins us for a discussion about their approach to marketing, and the ways their give-first efforts have landed them in USA Today, Wall Street Journal, CNN and People Magazine.
Nov 28, 2018•33 min
Jill Albers sits down with me for an inside look behind the decision-making necessary to uncouple from an executive/top performer position, the importance of aligning with her Why and the importance of understanding changes in market conditions when determining how best to serve the Promotional Marketing needs of enterprise-level brands.
Nov 14, 2018•25 min
We step outside the Promotional Marketing industry for a discussion with a former Marine turned YouTube star. Antonio Centeno joins me for a discussion about the ways content marketing has changed over the years, shares insider hacks to stand out in a crowded and noisy content marketplace and offers his thoughts on the Personal Brand stack, including the production of a conference dedicated to his subscriber base
Oct 31, 2018•37 min
Technology is core to David Shultz's everyday activities. In this Episode, we talk about the ways shifts in the industry's composition are being affected by technology, the ways technology is forcing some of those shifts, the importance of humanity in the value chain and thoughts behind his decision making in leaving Distributor Central after 18 years to join commonsku
Oct 17, 2018•42 min
Charity Gibson joins me on the Anniversary of the podcast being a twice per month broadcast for a discussion regarding her observations as a digital marketer from both the supplier as well as the distributor perspective and the expert ways members of our industry are capturing market share employing social media tactics and strategies designed to create inter-personal relationships using these broadcast channels
Oct 03, 2018•51 min
As a road warrior, music lover and enthusiastic content consumer and producer, Amanda Delaney brings a field-level perspective to the subtle and not-so-subtle ways the Promotional Marketing industry is different from years past. We touch on industry consolidation and the effects it's creating among our industry's field sales organizations, the ways social media has impacted sales relationships and why producing content has become increasingly important to your sales strategy.
Sep 19, 2018•38 min
Dana joins me on the heels of a career-changing decision to look back on the ways his road led him to the choice, what giving back has done for him along the way - including changing his perspective.
Sep 05, 2018•46 min
HACK YOUR CLOSET! T Shirt Tycoon was named 2015's fastest growing Supplier. Bam Bam's has energized their marketing efforts. Based on a mutual commitment to trust, transparency and a desire to deepen relationships with others with similar values, CoLab was born. Listen in on how this collaboration has already delivered amazing results for it's customers and where the partnership is likely headed in the future!
Aug 22, 2018•50 min
Content creator, business owner, sales leader and Good Time Player-Man Kirby Hasseman joins me for a discussion about all things sales, including hiring for culture & training for skill, why personality must combine with productivity for sales success, how and where budgeting for content should live in your business and why content is like fitness.
Aug 08, 2018•39 min
Marshall Atkinson joins me for a discussion about the ways business relationships can succeed or fail, the importance of communication, process and routine in achieving business success and why sustainability and purpose in business have become increasingly more important
Jul 25, 2018•48 min
Millenial salesperson Nick DiMaggio joins me for a discussion about his journey to becoming a salesperson, the ways members of his generation may be able to outsmart hiring sales managers, the ways members of his generation may not be prepared for their life as salespeople and where business owners are letting their staff down by not giving them sufficient training to be successful.
Jul 11, 2018•42 min
This special live Episode was recorded in Raleigh NC. On the heels of Bill being named to the #1 spot on Dale Denham's Online 18 for 2018, we discuss the business value of collaboration and the ways his collaborations have benefitted him in his rise to that spot on the list this year.
Jun 27, 2018•39 min
Industry icon. Thought leader. Master of enterprise-sales Paul Kiewiet joins for a discussion about all things necessary to win at the Big Account level. Listen in to find out: - Why "being on the bid list" guarantees you nothing - The tactical approach, program v. transactional business as entry points - How large accounts should mimic your financial investment due diligence This, along with the 3 Questions Every Distributor Should Ask when deciding to pursue accounts of this size will leave yo...
Jun 13, 2018•41 min
Dylan joins me to provide the perspective of an office of 55 salespeople all under 30, their thoughts on ways the "real-world" is the same (and different) than they expected and how purpose impacts the decision making process for salespeople in early stages of their development.
May 30, 2018•43 min
Promotional Products WORK Week is in full effect, and in this Episode we welcome Dana to discuss the Regional Trade Association community and the reasons behind why joining a Regional might be your secret weapon in a crowded, competitive and noisy marketplace
May 16, 2018•35 min
Business owner, volunteer, mentor and all around great person Leslie Roark joins me in this Episode for a discussion on selling software when the product doesn't work, finding solutions to problems you weren't even aware you have, why seeking industry certifications might mean more business for your Company, and how she and her husband bought a Company with no computers!
May 02, 2018•23 min
FacilisGroup's Master of Crushing It Matt Lamb returns for his recurring segment on ways to get the most out of every sales day. Thoughts to consider include: - finding and keeping accountability partners - creating and filling a personal Board of Directors - growing and improving your peer group - the need for personal commitment to Company sales culture
Apr 18, 2018•35 min
Counselor Award-Winner, ASI Power 50 and multi-million dollar producer Jill Albers from Shumsky joins me in this Episode to discuss the road to enterprise wins, the value of mentorship in Promotional Product sales and how requirements at the enterprise level often present unique challenges to any Distributorship
Apr 04, 2018•44 min
PPAI President & CEO Paul Bellantone stops in to discuss the finer points of leading a successful $22MM business with 80 people, the recharging powers of being on the road and his perspective on the most important things members of the industry should be doing today to move their businesses (and the industry) forward
Mar 21, 2018•28 min
If standing in the middle of a crowded bar surrounded by people you barely know but hoping to find friends to do business with is daunting to you, listen in on the ways Distributor Central VP Tiffany Tarr learned how to channel the positive energy of a crowd into overcoming her own fears in trying to find a tribe, the ways social media has built walls to prevent person-to-person networking in the digital age and more
Mar 07, 2018•39 min
To follow Anthony and the fine work he does, follow https://thesalesblog.com In this discussion, we cover thoughts on the personality traits necessary to be a successful salesperson, why most salespeople struggle to find real connections with their prospects and ways to overcome the many gaps in your sales training (should you have the good fortune to have gotten sales training!)
Feb 21, 2018•35 min
Image Source President & Immediate Past President of the PPAI Board of Directors Tom Goos and I discuss the ways his team and their clients have adopted the introduction of events meant to immerse buyers in the Brands they might purchase and how to use them to deepen your relationships with those customers you do (or might do) business with.
Feb 07, 2018•33 min
Critically acclaimed author Brennan Scanlon joins me to discuss the gap created in personal business relationships, how marketing and advertising in the social age fail to fill the trust gap digitally, the importance of establishing the in-person portion of your brand, picking your tribe and the process of writing a book with a Legend of Networking.
Jan 24, 2018•27 min
Matt Lamb from Facilis Group re-joins me to provide 3 Data-Driven Tips for 2018 Sales Growth. We talk about "the Big Purge", learn how to Shrink Your World and wonder aloud if your sales plan should be a recipe book on the shelf, or your personal trainer?
Jan 12, 2018•21 min
In this Episode, Roni and I discuss the motivations behind her journey toward becoming a trained yogi and the ways her transformation has fueled her career
Dec 27, 2017•35 min
Band Together NC. PPAI Board of Directors. PromoKitchen co-founder. Husband, father and all around great guy Danny Rosin and I discuss the myriad possibilities inherent in seeing businesses pivot toward inspiring and rewarding good within the ranks of their employees, the benefits of finding purpose beyond money and the not-so-hidden value in doing meaningful work in the communities in which we conduct our business
Dec 13, 2017•33 min
PromoCorner President Bill Petrie and I cover: - being prolific with content requires methods to manage the process - content as the lead prospecting tool in a social selling model - mechanics required to execute on the strategy - the importance of communication standards in a geographically dispersed Company - establishing a culture unwilling to accept mediocrity and the re-democratization of Company improvement -why Bobby Lehew hates e-mail
Nov 29, 2017•34 min
