Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice. In today's episode of Smashing the Plateau, you will learn how to go from expertise to authority, along with big financial benefits. Rochelle and I discuss: Some of the differences between experts and authorities [03:18] Patterns that emerge from expert...
Aug 15, 2022•26 min•Ep. 643
Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants & coaches. In today's episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals. Vikram and I discuss: What he learned about marketing to a niche [06:47] Understanding the pain points of your niche [07:59] Why is content creation an important marketing activity when you are selling your expertise [1...
Aug 08, 2022•32 min•Ep. 642
Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide. In today's episode of Smashing the Plateau, you will learn how to identify your niche and create a BIG vision to turn it into reality. Natalie and I discuss: How she found her audience [02:26] Why personal developm...
Aug 01, 2022•27 min•Ep. 641
Andrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills. In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche. Andrew and I discuss: What caused his career to lead to google sheets [02:22] How Andrew created a business around his google sheets niche [10:55] How to persevere until you experience success [15:11] What Andrew learned about building a nic...
Jul 25, 2022•27 min•Ep. 640
Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. In today’s episode of Smashing the Plateau, you will learn how to transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Tom and I discuss: Why he started Story...
Jul 18, 2022•27 min•Ep. 639
Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies. In today's episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise. Eric and I discuss: His career journey How Eric went out on his own How long it took Eric to land his first client We’re all product of our past environments Why you need to invest in marketing during eco...
Jul 11, 2022•32 min•Ep. 638
LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn. In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience. Marc and I discuss: How to increase your revenue [03:02] How often you should update your profile [07:28] How to get people to see your posts [09:40] Quantity vs. structure in your activity [13:19] Using no...
Jul 04, 2022•32 min•Ep. 637
Craig is a Former IT Consultant, Co-Founder of CreativeLive, and Seattle EO Accelerator Chair We discuss: How Craig learned to sell consulting services How to have a sales mindset Where to create the boundary between what you give away and what you charge for How employee vs. consulting behavior impacts your sales ability How to turn a surface-level question into a sales conversation Finding out how much a prospect really wants to solve a problem How you can leave a job and start selling yoursel...
Jun 27, 2022•27 min•Ep. 636
Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. We discuss: A journey of a teacher to the corporate world [02:28] The planner without a real solid plan [06:18] Mr. Google as a good ally in the career journey [10:51] The fear of talking to your first potential client [12:29] When price is rarely the issue [15:50] Why you should make your pricing packages sexy [17:24] A referral from a superfan [19:18] How to overcome ...
Jun 20, 2022•27 min•Ep. 635
Maria Rosati is the founder and CEO of Eminence Communications - a boutique advisory working with change makers to build brands and corporate reputations. We discuss: How to [re]embrace your individualism [02:40] The people that [don’t] want to be a cog in the wheel [05:30] A mental equation to help you know if entrepreneurship is for you [08:38] Women in corporate communication who are past the age of 60 [10:20] What it feels like to take control of your destiny [13:11] When entrepreneurs shoul...
Jun 13, 2022•27 min•Ep. 634
As author of The 6 Myths of Small Business Branding, and author of and co-pioneer of Brand DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, and her 3rd book, Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For, she is helping to pave the evolutionary highway for businesses to grow by conscious, strategic design, not by default! She facilitates the Brand DNA methodology (an internal brand identification, definition and alignment process) ...
Jun 06, 2022•24 min•Ep. 633
Tina Larsson is the co-founder and owner of The Folson Group, the premier coop and condo cost consultant who helps NYC coop and condo owners and apartment building owners increase their property values. The company is a business consultant and a disruptor in the residential real estate world. Tina holds a LEED Green Associate designation and is on a mission to make NYC greener, more sustainable and more affordable one building at a time. We discuss: How not to introduce yourself as a financial a...
May 30, 2022•26 min•Ep. 632
Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham's Children. We discuss: A better, faster, cheaper way to put yourself out with videos [02:25] The connection between finding your audience and niching down [06:34] What people really need to start shooting videos [08:21] Three kinds of groups that find it hard to show up o...
May 23, 2022•25 min•Ep. 631
David Henzel is the CEO of upcoach and a veteran entrepreneur who has been building in the saas and e-com space for over 20 years. He had multiple exits, including MaxCDN. We discuss: Applying business principles to your personal life [03:14] A one-stop-shop for your coaching business [06:57] 80% of the problems in the coaching industry [08:03] How to avoid scaling too fast in the initial phase [11:24] What makes upcoach different from other similar platforms [14:11] The liberation of hiring peo...
May 16, 2022•22 min•Ep. 630
Daniel A. Varroney is the author of the groundbreaking new book, Reimagining Industry Growth. He is also founder of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to finance and advocacy. We discuss: An unquenchable thirst for writing [02:10] The bottom of what gets you out of...
May 09, 2022•25 min•Ep. 629
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it’s important to not put all your eggs in one basket [07:57] Don’t underestimate what you can do in a day [09:27] How to make billions of s...
May 02, 2022•23 min•Ep. 628
Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country’s top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as Charles Schwab, Stephen Covey, Peter Drucker, Marcus Buckingham, and Keith Ferazzi. We discuss: Major challenges for consultants who wa...
Apr 25, 2022•27 min•Ep. 627
Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age. We discuss: What to do with your LinkedIn profile once you’re unemployed [04:33] Why it’s important to disambiguate yourself early on [06:47] How to find your dominant aspect of value [10:50] You can’t do too much t...
Apr 18, 2022•26 min•Ep. 626
Elaine Pofeldt, journalist and author of Tiny Business, Big Money. We discuss: Common strategies for one-person businesses [02:22] Automation is always a low-hanging fruit [07:06] How enthusiasm makes us hard on ourselves [10:53] What prompts employees to start their own business [14:03] How to dominate a very tiny niche and think as big as Jeff Bezos [17:07] A semi-scientific testing of a product [26:30] Learn more about Elaine at https://www.elainepofeldt.com , LinkedIn and Twitter ....
Apr 11, 2022•34 min•Ep. 625
Desmond has over 5 million dollars in sales experience with personal enrollments in the thousands. He has worked in numerous industries and has brought his marketing and sales philosophy into a number of organizations. We discuss: Getting through a chemical engineering degree when you want to be in sales [02:23] If you’re not failing, you’re not trying [06:13] The honesty recipe for sales success [08:59] When the role models don’t speak to you [12:12] How to keep the doors open without spending ...
Apr 04, 2022•27 min•Ep. 624
Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education, she has the ability to see the potential of greatness within the already established good of a business. We discuss: The courage to ask “Who do you know” [02:40] Three golden rules of networking [05:31] The real problem with the follow-through [07:50] The least smartest person in the room [10:44] Why...
Mar 28, 2022•25 min•Ep. 623
Kevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy. Kevin helps brand leaders get even better at attracting and retaining customers, by turning emotional insight into a competitive advantage. We discuss: It’s about focusing on what matters most [02:45] The evolution DNA as a key to achieving freedom [07:00] Disadvantages of nickel and dime conversations [08:34] What makes a great working relationship [12:40] Three step...
Mar 21, 2022•24 min•Ep. 622
Juliet Hahn is a storyteller, consultant, public speaker, and content creator. Her mission in life is to give Women and Men a stage to share their stories. She believes deeply that everyone has a story and we all can learn from each other. We just need to listen. We discuss: Women can do it all [02:02] How to lower the financial pressure when starting your own business [06:58] Happy but not really happy [09:08] What the first clients will give that you haven’t thought of [13:38] That extra thing...
Mar 14, 2022•26 min•Ep. 621
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. We discuss: Why influence is critical for the success of a consultant [03:06] How to feel comfortable staring at a camera [06:25] The more you like them, the more they like you [09:17] How to learn to write...
Mar 07, 2022•24 min•Ep. 620
Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age. We discuss: The virtual equivalent of your best self [04:52] Why selling too soon is a horrible problem [05:53] How to be known as somebody who can be trusted [07:42] The relationships that truly serve you [11:12] T...
Feb 28, 2022•24 min•Ep. 619
Jim Roddy is the President and CEO of the Retail Solutions Providers Association. He has been active in the retail IT industry since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, and several years as an industry business coach. We discuss: The journey of a volunteer to becoming the CEO [02:41] Technology as a differentiator in retail [05:26] How to make competitors part of the same team [08:38] The core of leading a community or a me...
Feb 21, 2022•28 min•Ep. 618
Carl Ficks helps busy professionals get back in the fitness game so they can be less stressed and a lot more productive. His "Ficks System" is a proven road map for athletes and weekend warriors alike. We discuss: Trial work as an extension of athleticism [02:49] How to mix skills and attributes as an artist [04:53] Stitching the net together before jumping [06:42] Litigation is the art of imitation [11:15] Why many folks can never escape the home office [12:28] Professionals who know what fitne...
Feb 14, 2022•23 min•Ep. 617
Sajad Husain is the CEO of Cause and Effect Consulting. He is a persevering, enterprising, and top-performing executive and former attorney with expertise in vision-setting, project oversight, development, and implementation, compliance, internal and external communications, relationship management, legal and policy review, resource, and people-management, community outreach and organizing. He is an analytical and broad-minded influencer focused on solving problems, mediating disputes, and resol...
Feb 07, 2022•24 min•Ep. 616
Kellan Is the Ultimate Catalyst for Personal transformation. Author of 15 books, Creator of the "Ultimate Life Transformation Experience." If you really want to change your results, Kellan's Experience and System will get you there. We discuss: A method to tell your story in a powerful way [02:05] Your power is proportional to your vulnerability [05:19] An unbelievable invitation to change [09:33] Nothing to hide, nothing to fear [11:57] How telling the truth can relieve those who suffer [14:40]...
Jan 31, 2022•25 min•Ep. 615
Carol Schultz is a talent equity and leadership coaching and advisory expert, and Founder/CEO at Vertical Elevation. Over the past 29 years, she‘s honed her expertise and formed an intrinsic understanding of successful recruiting and alignment processes. We discuss: The most important department in a company [02:33] People leave managers, not jobs [06:04] The area in which coaching works best [11:41] The one thing that prevents all the councils in the world to help you change [14:19] Don’t be ch...
Jan 24, 2022•25 min•Ep. 614
