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Smashing the Plateau

Smashing the Plateausmashingtheplateau.com
Launched in 2014, Smashing the Plateau shares weekly stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following long careers as high-achieving employees. We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently. We are committed to the success of expertise-based businesses. Ready to go even deeper? The Smashing the Plateau Community uses a structured, supportive process to implement the kinds of strategies we discuss in this podcast. It is a community that is built to be a safe, caring place, where inclusive, direct, active and empowering conversations are welcome. If you want to get your consulting, coaching or small business to grow, on your own terms, so that you can deliver great results to your ideal clients, while supporting the lifestyle you want, and you don’t want to do it alone, apply to become a member of the Smashing the Plateau Community. Learn more at https://smashingtheplateau.com.
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Episodes

Finding Your 5 Whys Featuring Michael Bauman

Michael Bauman is the CEO of Success Engineering, a Tony Robbins certified coach and he helps entrepreneurs feel that they are enough and know they are not alone. He is also the host of the podcast, Success Engineering, where he interviews experts and industry leaders, from Broadway Directors and actors to multi-millionaire CEO’s, to neuroscientists and more to uncover how they define success, how they create it on a daily basis and explore the challenges they have overcome both internally and e...

Jan 17, 202226 minEp. 613

How to Achieve Healthy Revenue Growth Yourself Featuring Darrell Amy

With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape. He has trained thousands of salespeople in solution selling, created digital marketing strategies for hundreds of companies, and consulted with Fortune 500 technology companies. He knows what works—and what doesn’t. We discuss: The contrast in feelings when you finally pull the plug [02:17] The moments of ...

Jan 10, 202226 minEp. 612

You Can Decide How You Want to Grow Your Business Featuring Diane Tarshis

Diane Tarshis is a seasoned business advisor and founder of Startup Distillery. Working with entrepreneurs across the US and around the globe, Diane uses her unique mix of finance, retail, manufacturing, and operations experience to help entrepreneurs distill their ideas into profitable, growing businesses. We discuss: Shifting from corporate life to small business life [02:32] A double-edged sword or a fantasy [05:30] A DIY kit for entrepreneurs [07:22] Reasons to write a business plan [11:38] ...

Jan 03, 202224 minEp. 611

Why You Can Write a Book and Quit Repeating Yourself Featuring Jaime Jay

Jaime Jay is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. A veteran US Army paratrooper who received the Army Achievement Medal for Meritorious Service, Jay’s additional business experience includes a twelve-year career in corporate America and advanced education in Business Administration and M...

Dec 27, 202124 minEp. 610

How to Create Personal Brand Clarity Featuring Suzanne Tulien

With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. We discuss: The many expectations of a logo [02:24] A framework that helps you say “no” [06:45] What marketers miss when they’re out there marketing [09:37] The good and the bad news about personal brands [12:02] The m...

Dec 20, 202124 minEp. 609

Should You Write Your Own Copy? Featuring Gio Marcus

Gio Marcus is copywriting mentor who teaches high-converting copy to entrepreneurs who want to reach millions and make millions. We discuss: How to become your brand’s own best copywriter [02:32] A copy that’s more than a static set of words on a page [05:51] What makes people bolder in their copywriting [07:06] The first thing to do to get your copy generating revenue immediately [10:12] The price of effectively communicating your value [11:51] The missing element in LinkedIn [16:37] The basis ...

Dec 13, 202123 minEp. 608

How to Overcome Your Avoidance of Public Speaking Featuring Tom Bailey

Tom Bailey is the founder of Succeed Through Speaking and he spent the first 25 years of his life becoming an expert at AVOIDING public speaking, presenting and being in front of groups of people. However, since overcoming his life-limiting fear of speaking and presenting he has experienced first-hand how people can succeed through speaking. He now helps other Entrepreneurs, Experts, Coaches and Consultants use speaking to raise their profile and gain new clients. We discuss: An expert at avoidi...

Dec 06, 202125 minEp. 607

Turning Your Words into Wealth Wisdom and Wonder Featuring Aurora Winter

Aurora Winter is an award-winning, bestselling author. She is a successful serial entrepreneur, media trainer, creator of the Spoken Author™ method, and founder of Same Page Publishing. We discuss: Leveraging the number 3 search engine [02:00] The secret to producing hundreds of podcast episodes [03:39] How the Spoken Author method helps non-writers fill in the blank page [05:29] Those who tell the stories rule society [09:18] How to add significance to your stories [11:21] The essence of a pers...

Nov 29, 202126 minEp. 606

What Chess Can Teach Us About Being Prepared For The Unexpected Featuring Evan Rabin

Evan Rabin was born and raised in New York. After working in Corporate America, doing enterprise sales at Oracle and Rapid 7, he formed Premier Chess in September 2017. Premier Chess currently runs programs in 80+ schools and companies including the law firm Kramer Levin. He is a US Chess National Master. We discuss: What it means to be analytical in sales [02:09] Why entrepreneurs don’t make good fits as employees [06:09] The most important prerequisite to run a chess company [07:56] What made ...

Nov 22, 202125 minEp. 605

How to Grow a Conscious Business Authentically Featuring Terri Maxwell

Terri Maxwell is the Founder and CEO of Share On Purpose, Inc, a business cultivator that created six innovative brands using her Conscious Business Growth Platform™. She also started a Speculator Fund to invest in social ventures focused on making the world better. In an entrepreneurial career that spans almost 30 years, Terri has launched, owned, sold, rebranded, or turned around more than 50 brands. Her latest concept is https://shiftco.global/ a business growth platform for conscious entrepr...

Nov 15, 202121 minEp. 604

How Client Loyalty Accelerates Profitability Featuring Lynn Thomas

Lynn is a tax attorney-turned consultant who finds innovative and novel ways to create fiercely loyal clients and employees. As employees uncover their untapped potential, they become deeply engaged and excel at delighting customers. Consequently, these businesses achieve higher levels of profits, growth, and retention! We discuss: Organizations that [don’t] care about their employees [02:14] The obstacles that stand in the way of a change agent [05:46] How to see the answers that are right in f...

Nov 08, 202128 minEp. 603

How to Sell Your Consulting Ecommerce Business Featuring Ben Leonard

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years which is the business holy grail. Now Ben is doing it all over again and helping others to do the same with his ecommerce consultancy and ecommerce brokerage. We discuss: How to sell the business when you’re the business [02:38] Less about yo...

Nov 01, 202123 minEp. 602

Relationship Building as a Daily and Multi-Year Process Featuring Paul Sherman

Paul Sherman is a dynamic C-suite leader with finance, strategy, operations excellence, customer success, and business development experience in healthcare services and technology, commercial real estate and multi-unit restaurants. We discuss: The basics of relationship-building [02:52] The givers, takers and exchangers [4:58] The fine line between helping for free and helping for money [6:23] Not a template of questions but a natural flow [07:45] What adds more meaning to being a solopreneur [1...

Oct 25, 202126 minEp. 601

Celebrating 600 Episodes of Smashing the Plateau with Chris Weller

Chris Weller is an award-winning storytelling expert. He's the co-creator and producer of the Netflix Original Documentary "Spelling the Dream," an Ironman triathlete, and a crossword puzzle aficionado. He is currently a senior editor at Insider, overseeing coverage that explores the human side of work and business. We discuss: The time when podcasts were not even a thing [05:03] The impression that consistence creates [08:11] The evolution of audio on demand [11:30] Why content creators don’t h...

Oct 18, 202125 minEp. 600

How to Prepare, Position and Promote Your Mid-Career Pivot Featuring John Neral

John Neral helps mid-career professionals prepare, position, and promote who they are and what they do, so they can SHOW UP to find a job they love or love the job they have. He's the author of the newly published book "Your Mid-Career GPS - Four Steps to Figuring Out What's Next." He and his spouse are the proud parents of a rescue cat named, "Amy Farrah Meowler" named after their love of the show, the Big Bang Theory. We discuss: The fear of being stuck [02:44] What to do with your unique prof...

Oct 11, 202126 minEp. 599

How to Get Clients, Confidence and Cash Featuring Christy Metcalf

Christy Metcalf helps women rewrite their story from former corporate yes girl to successful entrepreneur on their terms. We discuss: The problem with being conditioned to our 1% salary increase [02:13] The key to sticking to your value [06:01] Why McDonald’s don’t sell tacos [10:28] Nobody knows who you are [12:23] How to deal with the fear of showing up [16:28] Money is all around if you’re willing to ask for it [19:05] Riding the bike to make yourself successful [22:31] A reformed yes girl, p...

Oct 04, 202127 minEp. 598

How to Align Your Passion, Expertise and a Market Need Featuring Dan Bennett

Dan Bennett was born and raised in the gritty city of Flint, MI. He is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. We discuss: Back and forth between left and right...

Sep 27, 202128 minEp. 597

You Don’t Have to Be Ruthless Featuring Jonathan Keyser

Jonathan Keyser is the founder of Keyser, one of the largest independent, occupier services commercial real estate firms in the country. Additionally, Keyser is a founding member of EXIS Global, the largest independent, commercial real estate organization in the world committed to exclusively representing corporate end users. We discuss: Changing the mechanics of a whole industry [02:45] The universe can’t handle an imbalance [06:35] Why you should start using the L word in business [09:08] Rein...

Sep 20, 202126 minEp. 596

Your Business Should Not Be Running You Featuring David Crysler

David Crysler is the founder of the Crysler Club and host of the Everyday Business Problems Podcast. Having spent nearly 20 years working for a publicly traded corporation that grew through acquisition provided Dave with the opportunity to grow several different businesses during his career. We discuss: A different way for small business owners to build a business [02:24] What large corporations do best [06:46] The four pillars of scaling [09:53] The common problems that trading and manufacturin...

Sep 13, 202124 minEp. 595

A Subscription Model for a Legal Practice Featuring Scott Reib

As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific strategies for structure, growth, and protection. Over the last three years, Scott has been sharing these strategies with business owners and coaches, and watching them grow and succeed! We disc...

Sep 06, 202125 minEp. 594
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