Ryan Sheehy, Director of Digital Training & Strategy at Townsquare Media Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media plan is crucial for creating a strong consumer journey and achieving a return on investment. Sheehy also suggests that a mix of linear and streaming TV is complementary to one ...
Apr 17, 2025•10 min•Season 1Ep. 7
Drew Stein , founder and CEO of Audigent In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual d...
Apr 17, 2025•16 min•Season 1Ep. 38
David Pisarek, Founder and CEO of Wow Digital In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding u...
Apr 17, 2025•14 min•Season 1Ep. 49
Daniel Alfon , author of How to Build a LinkedIn Profile for Business Success Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation covers tips for optimizing LinkedIn profiles, the importance of keyword usage, the role of paid med...
Apr 17, 2025•11 min•Season 1Ep. 44
Chris Hood , Founder of CH Digital In this insightful conversation, Chris Hood delves into the concept of customer transformation, a strategic approach that transcends traditional business models by centering on the consumer experience. Contrasting it with digital transformation, Hood emphasizes the significance of aligning an organization's culture, technology, and processes with consumer aspirations to drive enduring business value. Drawing from relatable examples, the dialogue underscores the...
Apr 17, 2025•11 min•Season 1Ep. 57
Jason Barnard, CEO and founder at Kalicube Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a well-crafted brand SERP can positively impact your digital marketing strategy by influencing potential customers’ perception of your brand. He emphasizes the importance of a positive and convincing brand SERP that showcases your brand’s credibility. Jason also highlights...
Apr 17, 2025•12 min•Season 1Ep. 25
Andre Ezeugwu , CEO and Founder of Ifodige Media Group Join host Ann Kraus in a conversation with Andre Ezeugwu, the visionary behind IFODIGE Media. Discover game-changing strategies as Andre reveals how fearless optimization drives targeted growth by merging terrestrial and digital advertising. Uncover the power of geofencing, precise targeting, and a groundbreaking approach that outshines competitors. With Andre's expertise, advertisers gain a clear roadmap to navigate today's media landscape,...
Apr 17, 2025•13 min•Season 1Ep. 61
David Van Beekum , Co-founder and Creator of tweva David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towa...
Apr 17, 2025•9 min•Season 1Ep. 48
James Pacovsky, Advertising Director LOCALiQ James Pacovsky specializes in digital advertising and works with small, medium, national, and international businesses in the home services industry, such as HVAC, plumbing, solar panel installation, and self-storage facilities. He discusses how he finds clients through trade shows and Google mining, and uses tactics such as email marketing, display advertising, targeted display advertising, and social media to build brand awareness and generate leads...
Apr 17, 2025•9 min•Season 1Ep. 6
Frank Neill, Founder of FN Digital Marketing Frank Neill, a marketing expert with a background in radio and digital marketing, specializes in inspiring action. In this episode of Simpli.fi TV, Frank talks about the power of storytelling and crafting messages that resonate with consumers. By understanding their desires and motivations, marketers can create effective campaigns across various channels. Frank talks about his data-driven approach, validating hypotheses and uncovering valuable insight...
Apr 17, 2025•10 min•Season 1Ep. 26
Sandy Dedeian , Founder and CEO of Rectified Inc. In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges....
Apr 17, 2025•11 min•Season 1Ep. 36
Tyler Horsley , Founder and CEO of Nuclear Networking In this interview, Tyler Horsley talks about helping clients create a unique identity for their advertising campaigns. He emphasizes the importance of differentiating oneself from competitors by going beyond secondary qualifiers like ratings and years in business. Instead, Horsley encourages clients to delve into the core DNA of their company, uncovering their true differentiators and the passion behind their founders. Once these benchmarks a...
Apr 17, 2025•10 min•Season 1Ep. 33
Josh Eliseuson, Founder & President of Jubilant Digital Marketing Josh talks about his agency’s theme: “the humble hustle” and how important it is to take care of clients. He also describes the loss of control that has happened to Search Engine Marketing over the years and how his team has learned to become stewards of Artificial Intelligence to best serve their clients.
Apr 17, 2025•9 min•Season 1Ep. 3
Tom Winter , Founder at SEOwind Tom Winter discusses the impact of AI on marketing and how marketers can adapt to this evolving landscape. From the role of AI in automating repetitive tasks to the importance of providing context to AI models, Tom shares practical advice on how marketers can harness AI as a valuable tool rather than seeing it as a threat. He emphasizes the need for marketers to leverage their unique expertise alongside AI to create exceptional content and stay ahead in this ever-...
Apr 17, 2025•10 min•Season 1Ep. 67
Samantha Bedford , Founder and CEO of Pico Digital Marketing Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for...
Apr 17, 2025•10 min•Season 1Ep. 40
Justin Croxton, CEO of Propellant Media David McBee interviews Justin Croxton, the CEO of Propellant Media, a digital advertising technology company. Justin shares his passion for marketing and provides tips on how to make it fun. He also gives advice on how to win larger clients by becoming a strategic partner and having conversations beyond programmatic advertising. Additionally, Justin talks about his experience with pitch competitions and how Propellant Media won a competition organized by T...
Apr 17, 2025•10 min•Season 1Ep. 14
Brandon Leibowitz , Founder of SEO Optimizers Learn from Brandon Leibowitz, an SEO expert and founder of SEO Optimizers. In this insightful episode, Brandon discusses the ever-evolving landscape of search engine optimization in 2023, where the rules of the game continue to evolve. Discover advanced strategies for boosting a website's visibility and conversions, the importance of authenticity and user experience, and the art of staying ahead of competitors in the ever-changing world of SEO. Tune ...
Apr 17, 2025•12 min•Season 1Ep. 60
Eric McGehearty, CEO & Founder of Globe Runner In an interview with Simpli.fi TV, Eric McGehearty, founder of Globe Runner, explains how he is integrating advances in artificial intelligence (AI) into his daily business operations. McGehearty outlines various ways AI can be used for businesses, such as creating productivity tools, automations, and predictive analytics. He describes how AI can be used for making demand predictions and creating predictive algorithms. McGehearty also discusses ...
Apr 17, 2025•10 min•Season 1Ep. 2
JJ Reynolds , Founder and Lead Measurement Strategist at Mediauthentic In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to drive meaningful results, capitalize on small improvements, and effectively communicate insights to...
Apr 17, 2025•10 min•Season 1Ep. 69
Katie Robbert , CEO of Trust Insights Join Ann Kraus and Katie Robbert as they discuss the world of AI, uncovering Katie's unique FOG framework (Find, Organize, Generate) for understanding artificial intelligence. Katie shares valuable insights on how companies and agencies often go wrong when adopting AI and introduces her 5P framework (Purpose, People, Process, Platform, Performance) to guide successful integration. Discover how AI can be a powerful tool when used strategically, and why unders...
Apr 17, 2025•12 min•Season 1Ep. 70
Tom Martin , Director of Media Services at Communica Tom Martin, a seasoned media professional with 40 years of experience, shares his journey from traditional advertising to the digital age and explains how data-driven marketing is transforming the industry. Discover how Tom's agency embraced in-house digital buying services and why they chose Simpli.fi. Learn about the impact of CTV advertising on their clients and how younger talent, like Tom's daughter Zoe, is shaping the future of advertisi...
Apr 17, 2025•10 min•Season 1Ep. 75
In this episode, we explore the profound impact of AI on expertise-driven content with Jeff Coyle. Ann and Jeff discuss the dynamic world of AI-powered content marketing, where authenticity and expertise reign supreme. Jeff sheds light on the changing role of content agencies and how AI empowers experts to create unparalleled value. Discover the secrets to crafting authentic, authoritative content that resonates in an era of limitless possibilities. Join us for a deep dive into AI's role in enha...
Apr 17, 2025•14 min•Season 1Ep. 76
Andrew Davis , Keynote Speaker and Best-Selling Author Andrew Davis, marketing expert and visionary, shares insights on how to harness the power of AI in marketing. From leveraging the 'after party glow' to transforming your brand's narrative through location-based strategies, Andrew provides actionable advice for marketers to navigate the AI landscape effectively and embrace a future of creative collaboration. Discover how small, squirrel-sized tasks can train AI to elevate your marketing effor...
Apr 17, 2025•11 min•Season 1Ep. 77
Brooke Osmundson , Director of Growth Marketing for Smith Micro Software Join Brooke Osmundson, a PPC marketing expert with a decade of industry experience, as she demystifies the world of PPC audits. Learn the essential balance between technical precision and aligning strategies with overarching business objectives. Explore effective audience targeting strategies, considering diverse demographic and behavioral parameters, while adapting to evolving consumer trends. Brooke shares the significanc...
Apr 17, 2025•12 min•Season 1Ep. 80
Mike Montague , Director of Community Engagement at Sandler Training In this episode, Mike Montague, host of Playful Humans, discusses the power of infusing playfulness into marketing. From playful brand strategies to unleashing creativity by reducing stress, learn how to break free from the mundane and create campaigns that resonate. Mike shares valuable insights and draws inspiration from unconventional success stories, urging businesses to embrace playfulness and stand out in the market. Disc...
Apr 17, 2025•13 min•Season 1Ep. 82
Jeremiah Guappone , Chief Strategy Officer and GM at Data Genomix Jeremiah Guappone discusses the ins and outs of political campaigns and Connected TV (CTV) in the digital landscape. Jeremiah reveals the importance of speed and agility when managing digital political campaigns. Learn how Data Genomix uses CTV to hyper-target voters at a fraction of the cost of traditional television. The conversation also touches on how digital metrics offer deeper insights compared to traditional methods, chang...
Apr 17, 2025•12 min•Season 1Ep. 83
Joe Zappa , CEO and Founder Sharp Pen Media In this episode, Joe Zappa from Sharp Pen Media dives deep into the intricacies of AdTech and MarTech. Revealing the strengths and weaknesses of modern marketing agencies, Zappa emphasizes the need to understand customers beyond product features. He also discusses the influential role of AI in content marketing, especially for inspiration and education. Through this engaging conversation with Ann Kraus, learn about measuring marketing success, the impa...
Apr 17, 2025•9 min•Season 1Ep. 84
Sophia Ho , Brand Performance Marketing Group Director, The TRG Agency Sophia Ho discusses the significance of programmatic advertising. With over 18 years in the industry, Sophia shares how programmatic strategies bridge gaps that Google search and social media can't cover. She highlights the importance of understanding audiences, shares the innovative "whole human approach" at TRG, and delves into the integration of various media channels. Tune in for a deep dive into advertising strategies, b...
Apr 17, 2025•11 min•Season 1Ep. 85
Mike Pocci , Executive Director/Connections at AfterMath Mike Pocci joins Simpli.fi TV to discuss the transformative nature of brand communications in an age of information overload. Emphasizing the power of authenticity and genuine dialogue, Mike shares insights into the balance between creativity and data-driven strategies. As third-party cookies phase out and AI becomes integral to digital marketing, brands must adapt to maintain meaningful connections. Beyond mere tactics, it's a deep dive i...
Apr 17, 2025•12 min•Season 1Ep. 87
Robert Brill , Founder of Brill Media Robert Brill, the founder of Brill Media, explores the intricacies of programmatic advertising. Discover the valuable advice Robert offers to agency owners about simplifying the language and removing jargon when discussing programmatic services with clients. Dive into the world of dynamic ad creative and operational excellence, and learn how these factors contribute to impressive ROI. Gain insights into the importance of standard operating procedures and met...
Apr 17, 2025•14 min•Season 1Ep. 90
