Unleashing Data Curation and Identity Frameworks: Simpli.fi and Audigent's Groundbreaking Partnership | Drew Stein

Drew Stein, founder and CEO of Audigent

In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual deals and over a thousand private marketplace deals across various verticals, driving performance and efficiency for brands and media agencies. Overall, the interview showcases the power of data curation to revolutionize AdTech, shaping more effective and privacy-conscious marketing strategies.